Designing Questionnaires for Market Research: A Comprehensive Analysis

This assignment focuses on designing a questionnaire for market research, specifically for a manufacturing company in Luton considering expanding its breakfast bar product to Manchester. The solution begins with an introduction to questionnaires as a data collection method, emphasizing their efficiency and cost-effectiveness. The main body comprises two tasks: the first justifies the use of questionnaires for this project, explains the importance of collecting specific data like wage levels and consumer spending in Manchester, and differentiates between primary and secondary data collection methods. The second task involves formulating a questionnaire with questions about age, income, wage levels, and consumer spending, providing justifications for each question to assess market viability and target audience. The conclusion reiterates the importance of questionnaire design for effective data collection and analysis. References to relevant books and journals are also provided.

INDIVIDUAL REFERRAL Assignment 1
Questionnaire Design

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
TASK 1............................................................................................................................................1
On the basis of personal understanding, explain the correctness of questionnaire method of
information gathering for this project. Along with Advise, with explanation, what information
they must to collect......................................................................................................................1
TASK 2............................................................................................................................................2
Formulate a questionnaire which is utilised to gather the needed data providing proper
justification for all the question which have been asked.............................................................2
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Questionnaire has been termed as the much suitable way of collecting data large sum of
people into a stipulated time period. So, design of questionnaire is of highest usefulness for
assuring significant data is collected so that the results are interpretable along with generalizable.
As the result to this, questionnaires are known as methods of research as they provide a fast,
effective and reasonable means of collecting huge sums of material from huge variety of samples
(Beatty and et. al., 2019). Additionally, these tools are specifically effectual for evaluating
subject attitudes, choices, intentions, and conceptions. The aim of this report is to design a
questionnaire that to be utilised into data collection for company’s awareness about similar
product within market. For instance, some topics are discussed that are suitability of
questionnaire along with justification. Apart from this, formulate a questionnaire which can be
used to assemble the essential data providing explanation for the enquiries are included in this
project
MAIN BODY
TASK 1
On the basis of personal understanding, explain the correctness of questionnaire method of
information gathering for this project. Along with Advise, with explanation, what
information they must to collect.
According to the presented scenario, a manufacturing organisation into Luton is
undertaking within production of breakfast bar. So, it has been anticipated to be sold into
their present as well a new marketplace that is Manchester. For instance, in order to
understand this questionnaire has been designed. Data collection is undertaken as the
procedures of accumulating and evaluating information upon targeted variables into a
stabled system that thereafter allows one to answer appropriate questions as well as analyse
results. Additionally, it is the method to gather information from overall relevant sources to
identify answer towards the research issues, test hypothesis and measure outcomes
(Brosnan, Grün and Dolnicar, 2021). In addition to this, it may be divided in two
classifications that are primary addition to secondary data gathering. Primary data collection
method is regarded to be the initial hand information accumulated through the scholar itself.
Some of the sources by which information can be collected initially are observations,
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personal interviews, surveys, experiments and so on. While on other hand, secondary data
collection method is stated as the information which is accumulated through someone rather
than the primary user. Few secondary data sources involve organisational records,
governmental departments, websites, articles, journals and others. Questionnaire is
considering to be the suitable method of data collection as it is the list of questions or items
which are utilised for accumulating the information from respondents related to its
experiences, opinions or attitudes. This may be applied to gather quantitative or qualitative
data. It is commonly utilised into market research. In addition to this, the key intent of
questionnaire is to extract information from the respondents. Moreover, this is relatively
inexpensive, fast and effective manner of gathering huge amount of information even when
investigator is not representing for collecting those responses first hand. Furthermore, there
are various information that need to be collected are average worker’s wage levels in
Manchester, average spending of consumers within Manchester and many more. So that
respective entity can have decided is it beneficial to move into production of breakfast bar or
not. Along with this, they can able to decide whom to target and what should be the range of
its product price.
TASK 2
Formulate a questionnaire which is utilised to gather the needed data providing proper
justification for all the question which have been asked.
Questionnaires are known methods of research as they provide a rapid, effective as well as
low-priced means of collecting huge quantities of data from sizeable huge samples. Additionally,
these methods are specifically effectual for evaluating matter attitudes, choices, aims, and
conceptions (Patra, 2019).
Q1. What is your age?
18 – 25
26 – 40
41 – 55
Q2. What is your average income?
15- 25 k
25 – 40K
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Above 40k
Q3. What are the average worker’s wage levels in Manchester?
Above 15,000
Above 25, 000
Above 40,000
Q4. What are the average spending of consumers within Manchester?
15- 25 k
25 – 40K
Above 40k
Justification
Q1. What is your age? JUSTIFICATION
18 – 25 This question has been
asked to know about the
age group of the
individuals who are living
in Manchester.
26 – 40
41 – 55
Q2. What is your average income? JUSTIFICATION
15- 25 k This question has been
asked for knowing the
average income of
individuals to whom the
firm can target. Also, to
acknowledge about the
income of the people. So,
they may able to decided
their product price ranges
(Taherdoost, 2019).
25 – 40K
Above 40k
Q3. What are the average worker’s wage levels in Manchester? JUSTIFICATION
Above 15,000 This question has been
asked as to know thatAbove 25, 000
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what are the wage level of
staff within Manchester so
that respective firm can
able to decide whom to
target and what should be
the range of its product
price.
Above 40,000
Q4. What are the average spending of consumers within
Manchester?
JUSTIFICATION
15- 25 k This question has been
asked as to know about
the average spending of
consumer within
Manchester. So that
respective entity can
decided is it beneficial to
move into production of
breakfast bar or not.
25 – 40K
Above 40k
CONCLUSION
From the above presented information, it is concluded that design of questionnaires is
important as it is the being known as methods of research as they provide a rapid, effective as
well as low-cost means of collecting large quantity of data from large number of samples.
Additionally, these techniques are specifically effectual used for evaluating substance attitudes,
choices, intentions along with conceptions. Apart from this, data collection is used as it is the
method to gather information from overall relevant sources to identify answer towards the
research issues, test hypothesis and measure outcomes. In addition to this, it may be divided in
two classifications that are primary and secondary data collection.
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REFERENCES
Books and Journal
Beatty, P.C. and et. al., 2019. Advances in questionnaire design, development, evaluation and
testing. John Wiley & Sons.
Brosnan, K., Grün, B. and Dolnicar, S., 2021. Cognitive load reduction strategies in
questionnaire design. International Journal of Market Research, 63(2), pp.125-133.
Patra, S., 2019. Questionnaire design. In Methodological issues in management research:
Advances, challenges, and the way ahead. Emerald Publishing Limited.
Taherdoost, H., 2019. What is the best response scale for survey and questionnaire design;
review of different lengths of rating scale/attitude scale/Likert scale. Hamed Taherdoost,
pp.1-10.
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