Questionnaire. For how long have you been using the pro

Questionnaire
1. For how long have you been using the products of KFC Australia?
 1 year
 2 to 4 years
 Above 4 years
2. Which of the following do usually look for when buying a product?
 Offers and discounts
 New Arrival of items
 Coupons
 Product Quality
 Price
3. How far are you satisfied with the quality of the product of the brand?
 Satisfied
 Highly Satisfied
 Neutral
 Highly Dissatisfied
 Dissatisfied
4. How far you satisfied with the pricing strategy of the brand?
 Satisfied
 Highly Satisfied
 Neutral
 Highly Dissatisfied
 Dissatisfied
5. Do you believe that pricing strategy could affect consumers’ decision-making
when buying a product?

 Yes
 No
 May be
6. How do you get to know about the brand?
 Official website of the brand
 Advertisement on social media
 Friends and Family
 Others
7. Did you ever suggest that the brand to anyone?
 Yes
 No
 May be
8. Do you believe that current pricing of brand’s product items are reasonable
enough to afford?
 Yes
 No
 May be
9. How often do you get to see the brand’s advertisement in social media channels?
 Very Frequently
 Frequently
 Rarely
 Don’t see
10. In which of the following social media channels do you see the ads of the brand?
 YouTube
 Facebook

 Twitter