Customer Satisfaction in Gold Jewellery

This assignment delves into customer perceptions and preferences within the gold jewellery industry. It explores factors influencing purchase decisions, including brand reputation, quality, price, and promotional activities. The questionnaire gathers insights on customer satisfaction with communication, value-added services, and marketing channels like SMS updates and social media. Furthermore, it investigates the role of industry frameworks, unique value propositions, managerial focus, internal processes, and economic factors in shaping supply chain strategies and organizational success within this competitive sector.

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Questionnaire for customers of both Gorkha Bullions and New Laxmi Jewellers
1,) Are you satisfied with the particular brand products?
Yes
No
Do not know
2 Do you think communication is significant process in respect to understand your
requirement?
Strongly agree
Agree
Neutral
disagree
Strongly disagree
3.) Do you buy from particular brand? Because of
Brand name
Quality
Promotional activities
Price
4.) Value added services which provide differentiation and customisation can upsurge your
satisfaction.
Strongly agree
Agree
Neutral
disagree
Strongly disagree
5.) Do you prefer to buy products at discount price?
Strongly agree
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Agree
Neutral
disagree
Strongly disagree
6.) Does advertisement content you get from SMS updates help in making purchase decision
Strongly agree
Agree
Neutral
disagree
Strongly disagree
6.) Do you make purchase decision by seeing advertisement on social networking sites?
Strongly agree
Agree
Neutral
disagree
Strongly disagree
7.) Are you satisfied with the Push activities offered by the company?
Highly satisfied
Satisfied
Neutral
Dissatisfied
Highly dissatisfied
8.) Does company provide you any special incentives for the self-space that you provide for
their products?
Yes
No
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8.) Which of the media influence you most to buy the product?
Tv
Print media
By retailers
Sponsoring event
9.) Which factor influence you to buy this particular brand only?
Discount
Offer
Influence by other
Effective advertisement
Industry framework
1. According to your opinion what is the role of industry framework?
2. Is industry framework help in shaping up the supply chain strategies of the firms.
3. Is push and pull strategy used your company?
4. What are the resources and capabilities required for push and pull strategy?
5. Is economic factor play significant role in influencing supply chain strategy of the
gold jewellery industry.
Unique value proposal
1. According to your opinion, is unique value proposal is effective for your company
for increasing the sales
2. Is unique proposal needs the detailed understanding about the organisations
competitive positioning in the gold jewellery industry
Managerial focus
1. According to your opinion what is significance of managerial focus.
2. According to your view what are the important factor of managerial focus.
3. What are the reason of failure of organisation in this managerial focus areas.
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Internal process
1. Is your company internal process is effective as compare to other competitor?
2. What is the important factor need to consider in internal process?
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