Dining Experience Survey for Boutique Restaurant Customers

Questionnaire
We are conducting a dining experience survey of boutique restaurant
customers. The aim of the study is to find out more about the
servicescape, authenticity, staff empathy and experience that influence
future behavioural intention. All information and opinions provided will be
strictly confidential, used for research purposes only and managed in
accordance with the Privacy Act. Thank you for your time and cooperation
in assisting the educational development of students at Victoria
University.
SECTION A. GENERAL QUESTIONS
Boutique Restaurants are generally small or medium in size with
a focus on uniqueness, food quality, customized design and very
personal service. They have a strong personality and rich in local
flavour and spirit with price in middle and upper bands.
1. Which boutique restaurant have you visited most recently?
Name: --------------------------------------------------------------------------
Location: ------------------------------------------------------------------------
2. Have you dined in this boutique restaurant previously?
Yes No
3. What was the main reason for your dining at this boutique
restaurant? (Tick one box only)
Family
outing
Outing with
friends
Business
purposes
Special
occasion
Other
-----------------
4. Who were you dining with? (Tick one box only)
Alone Business
Associate
Family and
friends Spouse/partner
1 | P a g e

SECTION B SERVICE SCAPE, EMPATHY, AUTHENTICITY,
EXPERIENCE AND BEHAVIOURAL
INTENTION
Please tick (√) your choices relate to the boutique restaurant you
most recently visited
5. Please indicate your level of agreement with each of the following
statements in relation to the Servicescape of the boutique restaurant
you most recently visited with
1= Strongly Disagree
7= Strongly Agree
1 = strongly disagree
2 = mostly disagree
3 = somewhat disagree
4 = neither agree nor disagree
5 = somewhat agree
6 = mostly agree
7 = strongly agree
Architectural style
and interior of this
restaurant is
attractive and warm
1 2 3 4 5 6 7
Temperature and air
quality is just right 1 2 3 4 5 6 7
Aroma is enticing
with acceptable
noise level
1 2 3 4 5 6 7
Restaurant lighting
and colours give
warm atmosphere
1 2 3 4 5 6 7
Restaurant is clean 1 2 3 4 5 6 7
Layout and sitting
arrangement is
comfortable
1 2 3 4 5 6 7
Tableware and linens
are good quality 1 2 3 4 5 6 7
Menu design is
attractive for food
and drinks along with
food presentation
1 2 3 4 5 6 7
This restaurant
location and visibility
is good
1 2 3 4 5 6 7
Parking at the 1 2 3 4 5 6 7
2 | P a g e

restaurant is
adequate
3 | P a g e