Applicability of Concepts in Digital Supply Chain

Questions
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Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
Question 1 Applicability of the concepts of disintermediation, re-intermediation and counter-
mediation on supply chain of a digital business.....................................................................3
Question 2 Use of social media and analytics tools to monitor product interest/ sales in
smoothing out the bull-whip effect for a digital business......................................................4
Question 3 Applicability of growth hacking framework to an e-commerce logistics company
that provides door-to-door delivery services in a C2C market...............................................6
Conclusion.......................................................................................................................................8
References......................................................................................................................................10
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Introduction
Digital businesses refer to that form of business which uses technology to create new
value in business model to connect, collaborate and bridge business operations and internal
capabilities of the business with customers and their experiences (Chaffey, Edmundson-Bird and
Hemphill, 2019). This assessment includes three questions that are aimed at exploring various
concepts related to digital businesses. First question assesses the concepts related to supply chain
of the digital business. Second question determines the use of social media and analytics tools to
smooth out bull whip effect for a digital business and final question explores the applicability of
growth hacking framework on an e-commerce logistics company.
Main Body
Question 1 Applicability of the concepts of disintermediation, re-intermediation and counter-
mediation on supply chain of a digital business.
Digital businesses use digital technology to create value-based development of customer
experiences. Its supply chain is also known as digital supply chain. It includes both digital
aspects of physical supply chain or the supply chain of technology companies which are involved
in the delivery of digital products (Büyüközkan and Göçer, 2018). Below mentioned are few
concepts related to delivery in supply chain management of digital businesses:
Disintermediation – It refers to the process of removing middlemen from a supply chain.
It is capable of enabling company to reduce cost and increase efficiency in both operations and
relations with customers even though, it also increases the need for due diligence for the
companies which deals in the physical supply chain. On the flip side, intermediation has arisen
as an industry in digital sphere and to avoid disruptions in business brought by these
intermediaries, many large companies launch their own supply chain and connect with their
customers through their own websites and stores like Apple and Dell (Vakulenko and et. al.,
2019). In other words, disintermediation has led to transform manufacturers into distributors as
well which either opens a new array of revenue streams for the company or take away from them
focus over their core operations only. Further, new technologies like block-chain are also being
worked out in the digital sphere to overcome the disruptions brought about by disintermediation.
Re-intermediation – It refers to the process of re-introduction of intermediaries into the
supply chain of the company. It also occurs when either pre-existing intermediaries or new
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