Social Media and CSR

Questions for
Seminars

Table of Contents
MAIN BODY...................................................................................................................................1
Seminar 1.........................................................................................................................................1
Social media and CSR.................................................................................................................1
Seminar 2.........................................................................................................................................2
CSR and Global Sustainability Development..............................................................................2
Seminar 3.........................................................................................................................................3
Whistle-blowing and Workplace Ethics......................................................................................3
Seminar 4.........................................................................................................................................5
Effective Approach of CSR ........................................................................................................5
REFERENCES................................................................................................................................7

MAIN BODY
Seminar 1
Social media and CSR
Social media: It is the form of electronic communication where individual use online
mode to share information, ideas, messages and other content such as audio or video. It refer to
the website or an application that designed for quick access of information (Social Media, 2019).
Most of the people said that it is an application of their smartphones but in reality it is the
communication tool which started from computers. For example: social media sites and
application include Face book, YouTube, Twitter, Instagram etc. It help the people to share
information and other content which they wanted to share.
Corporate Social Responsibility (CSR): CSR is the self regulatory business model
which help the organization to become socially accountable in respect of their stakeholders
(Aksak, Ferguson and Duman, 2016). It is also called corporate citizenship where organization
conduct various program which impact the society in terms of welfare of people or provide
sustainable environment. For example: Tesco launch awareness program regarding usage of
energy and this campaign will helps in reducing around 35% energy. Company's staff members
or manager take active participation to make this program successful.
Importance and impact of social median in SME:
 With the help of social media, small medium enterprises (SME) able to boost brand
awareness among the people helps in attracting customer and generating more demand.
 It helps in improving Search Engin Optimization (SEO) which is beneficial for small
business to attract people towards their website and create interest in their products.
 Use of social median will increase the demand which helps in increasing which further
maximise the productivity as well as profitability.
Difficulties of social media in SME:
 Biggest challenge in front of SME is that how social media perform or work in order to
provide success to the organization through spreading awareness among the customers.
 Small organizations such as SME does not having enough human & financial resources
to handle social media because it is very costly to implement.
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