Adidas's Attempts to Lower Product Prices

QUESTIONS

TABLE OF CONTENTS
QUESTION 1..................................................................................................................................3
Adidas niche market different from other competitors................................................................3
QUESTION 2..................................................................................................................................6
Adidas’s attempts to lower the price of their products................................................................6
QUESTION 3..................................................................................................................................9
Success or failure of Adidas supply chain management strategies.............................................9
REFERENCES..............................................................................................................................14

QUESTION 1
Adidas niche market different from other competitors
Addidas is multinational company headquartered in Germany manufacturing designs and
sport shoes , clothing and accessories and is the biggest sportswear manufacturer in world
offering high quality standard products and services to all customers around the world. The
barnd has long attained goodwill which has been successfully implemented as legacy among
consumers around the world, with functioning spread in more than 20 countries within Europe.
Adidas has expansion into various countries around the world and leading the continent s when it
comes to profitability margins and revenue scales. The supervisory board advices and supervises
executive board in various matters where mission and vision of company is formulated. The
board regulations is highly focused towards bringing efficiency and large scale development with
innovation in all products and services, through which it has created niche market in comparison
to other competitors (Darwish, Mahd and Dhiab,2020).The manufacturing department is
entrusted with the responsibilities and is managed with strong leadership in all teams where
advanced machinery and highly equipped technology standards enhance the production range
with large profitability factors. Company has successfully created various horizons among
products by accelerating the growth with high innovation and productivity. It has brought
excellent growth in revenue scales within all products when it comes to offer customers with
high quality standards, accessories, exercise clothes and various other products under its
portfolio. Adidas company has attained high goodwill and brand value among global companies,
as the determinants it has accomplished with large scale flexible business operations has helped
it create niche in global position in comparison with other companies. The expansion into
various countries sports market has helped adidas to accrete large market share goodwill among
customers and sustained use of innovative technology standards has helped brand to promote its
business services through online stores and networking platforms also. Strengths of ADIDAS
which has enabled it to become successful business company can be analyzed through various
reasons which are as follows (Anagnostopoulos,2020).
 Strong management team and good corporate strategy for diversification nad expansion into
overseas market with the vision to create strong barnd image and recognition on global

platforms is one of the biggest internal strength of company. Company operates its functions
with high innovation integrated business model where dynamic situations are controlled with
high efficiency by all top management leaders who have strong experience and research
breakthrough of the necessary steps to be taken at all steps. The internal workforce is trained
and component on all aspects of production, marketing and innovation of all models operations
through which the revenue scales are targeted with high criterias.
 The reputation and variety of production offered on web in forms of footwear, apparels, sporting
equipments enable customers to enable customers to choose from large pool of variety on web
services. Brand recognition of Adidas has leveraged high growth in production scale and
customers goodwill due to internal strength, creativity is highly focused to be integrated in all
models which differentiates kit from other brands around goodwill. There is large competiton
in the market share where puma, Nike and other sport shoes brands gives tough relativity to
customers to choose from but the large variety in form of sport players equipments and various
other goods enable customers to choose from. Management focuses in bringing latest
fashionable clothes and all goods pertaining to facilities of people to choose from and there is
high focus in building quality standards pertaining with the industry growth. Adida has large
production units where massive scale clothing and other products are prepared with cost
effective use of resources, through which it has successfully created global brand image and
functionally become effective in gaining huge profit scale revenues (O'haire and Yip,
Adidas,2020).
 Adidas has huge partnerships with various companies and brands around the world which makes
its availability factor strong for consumers and also there is strong focus in opening new stores
upto untapped country markets. The brand targets new segments of customers in the potential
market by bringing in strong competitive pricing strategies, large customer based services and
fluently being active on networking websites and shopping portals. Customers around the
world have likely grown variably in numerous numbers in choosing adidas products and there
has been rapid demand in company products and services which explains how competitively it
has ruled the sport industry. Players around the world have been choosing adidas shoes and
apparel equipments as their first choose while matches and tournaments due to comfort ability
factor.