Issues Faced by The Quick-Stop Hotel Chain: A Business Consulting Research Report

Business Consulting
Research Report

Table of Contents
INTRODUCTION...........................................................................................................................3
Overview of the Client.....................................................................................................................3
Summarisation of issue/ Problem identification .............................................................................4
Problem Statement of Dunsters Farm..............................................................................................4
Analysis of top three issues the client is facing...............................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
The aspect of business consulting is considered as a document which consists of all the
significant consultant’s experts that are undertaken a client with advice on the specific subject
matter or complexities (Allca, 2021). The existing research report mainly includes secondary
research in order to effectively identify as well as analyse the major issues that are faced by The
Quick-Stop Hotel Chain which is a small hotel chain that is located along the on the North Coast
of New South Wales. This hotel chain covers five distinct hotel complexes that are located
various hours drive apart along main coastal highway between Brisbane and Sydney. The
Quick-Stop Hotel Chain is facing the issues that are concerned with advertising as well as
promotion of the hotel chain and its features.
Overview of the Client
The Quick-Stop Hotel Chain is located just over 2 miles from the city of Sheffield and is
offering free on-street parking. It is also engaged in providing a wide number of services such as
free Wi-Fi, a 24-hour front desk as well as luggage storage. The hotel chain offers private or
dormitory rooms which can accommodate 1 to 6 guests. Every room within the hotel chain has a
sink and a TV. The rooms within the respective hotel have access to 4 shared bathrooms along
with the power showers as well as 4 toilets. The primary target market of this hotel chain is the
family segment as there are families that often select to drive from Sydney to Brisbane or
Brisbane to Sydney and back again for their holidays. This trip takes a minimum of 12 hours
drive and therefore, many travellers select to stop overnight within the order break up their
journey. Hence, The Quick-Stop Hotel Chain has deliberately selected famous stopover towns
for their hotels. Along with the respective location strategy, the hotel chain promote itself with
the slogan, “the perfect place for a break”. The individual hotels of The Quick-Stop Hotel Chain
vary a little within the aspect of quality, but all are having either a 3 or 4 star rating. It means that
these individual hotels are of medium or good quality in relation to the facilities as well as
general standards of accommodation (Bustamant and et.al., 2021). On an average, the individual
hotel chain has approximately 80 rooms along with a fair wide range of the facilities such as
heated swimming pool, restaurant and bar, room service, kid's club during school holidays, a
small gym, a couple of stores and few having tennis courts. In context to the promotional
strategy of The Quick-Stop Hotel Chain, the individual hotel chains are heavy outdoor