Quickfeet Ltd: BSG Simulation Strategic Performance Analysis

This report provides a comprehensive analysis of Quickfeet Ltd's performance within a Business Strategy Game (BSG) simulation. The executive summary highlights key strategic decisions made throughout the game. The report delves into Quickfeet Ltd's mission, vision, and values, followed by an examination of its corporate objectives. A year-by-year evaluation of the company's performance is presented, alongside an analysis of both the macro and micro environments, including political, economic, social, technological, legal, and environmental factors. Competitive advantages are assessed using Porter's Five Forces, and strategic frameworks like the Ansoff Matrix and SWOT analysis are applied. Functional strategies in marketing, operations, and supply chain are discussed, alongside the company's approach to corporate social responsibility and finance. The report concludes with an overall performance review against investor expectations and recommendations for future strategic directions, providing a detailed evaluation of the company's strengths, weaknesses, opportunities, and threats within the simulated business environment.

Strategy simulation reflective
report
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EXECUTIVE SUMMARY
This report focuses on discussion of performance of an organisation in BSG simulation
report and it is discussing various strategic decisions those are made during the game. There is a
wide range of activities and strategies those have been formulated during the process. These all
items have been discussed in this report. Moreover, this report will be concentrating on
discussion of an overall performance and evaluation of company.
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Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
MISSION, VISION AND VALUES...............................................................................................4
Mission........................................................................................................................................4
Vision..........................................................................................................................................4
Values..........................................................................................................................................4
CORPORATE OBJECTIVES.........................................................................................................5
YEAR-BY-YEAR EVALUATION.................................................................................................6
BUSINESS ENVIRONMENT ANALYSIS...................................................................................7
MACRO ENVIRONMENT ANALYSIS........................................................................................8
COMPETITIVE ADVANTAGE.....................................................................................................9
Ansoff Analysis.........................................................................................................................10
MICRO ENVIRONMENT............................................................................................................12
SWOT ANALYSIS.......................................................................................................................14
FUNCTIONAL STRATEGIES ....................................................................................................16
Marketing..................................................................................................................................16
Operations.................................................................................................................................16
Supply chain and logistics.........................................................................................................16
CORPORATE SOCIAL RESPONSIBILITY...............................................................................17
FINANCE......................................................................................................................................18
OVERALL PERFORMANCE REVIEW AGAINST INVESTOR EXPECTATIONS................19
RECOMMENDATIONS FOR FUTURE STRATEGY................................................................20
REFERENCES..............................................................................................................................21
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MISSION, VISION AND VALUES
Mission
Mission and vision statement are often confused with each other. There are various
companies who are also using these terms in exchange of each others. In actual situation, these
terms have different meanings and purposes as well. The mission statement can be described as
the ways and tasks which the company have to perform to achieve the desired objective (or often
called as vision). The main feature of these two terms is that they are complimenting each other.
Mission statement is much effective and specific. It defines how the organization will be
different from other organizations in its industry.
The mission statement of the selected company is to fulfil our clients dreams, desires and
expectations, with motivated and satisfied staff, generating results with sustainability
Vision
A vision statement is actually the main objective in which desires and aspirations of
company is defined. It is basically the end result to which the company wants to achieve. Or in
the role which the company wants to become. Selected company has the following vision:
To be a benchmark in the market, with brands that are admired and favoured in our sectors.
Values
The values statement, also called the code of ethics, differs from both the vision and
mission statements. The vision and mission state where the organization is going (vision) and
what it will do to get there (mission). They direct the efforts of people in the organization toward
common goals. The values statement defines what the organization believes in and how people
in the organization are expected to behave—with each other, with customers and suppliers, and
with other stakeholders. It provides a moral direction for the organization that guides decision
making and establishes a standard for assessing actions. It also provides a standard for
employees to judge violations.
Selected company is following points of code of conduct:
 Work
 Respect for people
 Integrity
 Entrepreneurship
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 Business longevity
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CORPORATE OBJECTIVES
These are objectives that a business wants to achieve in coming future. These are the
goals that are relating to the whole business and they are generally formulated by the top level
management of the firm. These goals provide further guidelines for setting further short term
goals and policies for making the operations much smoother. In case of present situation,
corporate objectives are explained below:
 The company will employ a global low-cost leadership strategy and pursue a competitive
advantage keyed to having lower costs and selling both branded and private-label
footwear at low prices relative to rivals.
 The company will employ a global differentiation strategy that sets the company's
footwear apart from rival brands based on such attributes as a higher S/Q rating, more
models/styles, more advertising, greater celebrity appeal, higher mail-in rebates, or a
bigger network of retail outlets carrying the company's brand.
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YEAR-BY-YEAR EVALUATION
The outcomes of five surveys are presented and indicate a general improvement in the
experience of business marketing and strategic plan planning skills of an individual (required in
start-up context). In addition to other studies, major gender-based inequalities have been
established. The variations contribute to the behaviour and inspiration of entrepreneurs. Some
test cases for people with cap sessions only with prolonged debriefing appear to decreased this
decline in women's empowerment; more testing with representative datasets is required. A recent
research on the lengthy consequences reveals a very high level of confidence and reveals former
students' engagement. The game-based simulation software culminated in participants beginning
start-ups at a pace that is nearly twice as large as the average rate (around 16 percent).
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MACRO ENVIRONMENT ANALYSIS
Political – The market of united kingdom have political stability. There are no constant rivalry or
disputes when it comes to political market of the country. And therefore Quickfeet Ltd doest
have to worry about threats arising due to political dynamics.
Economic – The economic growth of UK market is upward facing in every market
landscape. When it comes to digital space Quickfeet Ltd will have many benefits that UK
economic market offers. There is no lack of investments and liquidity flow when it comes to the
market in which Quickfeet Ltd operates. But the global economy is going through rescission
post COVID-19 situation and therefore Quickfeet Ltd need to have contingency plans for the
same.
Social – The social factors that can influence the operations of Quickfeet Ltd in UK
market are customer trends and preferences. Humans are social beings and have to live in
accordance to the conventions of society and therefore Quickfeet Ltd have to analyse the social
class and status of their target customers and have to plan their overall quality and price
accordingly.
Technological – UK market have countless technological opportunities rising and falling
daily. For many technological producers, UK market is preferable place to launch their goods
and services and therefore there is no obstacles in technological advancement sin the market
Quickfeet Ltd operates in. Quickfeet Ltd have to constantly evaluate the market and search for
the best opportunity and work on its initiation.
Legal – UK government is very strict when it comes to the initiation of legal roles and
protocols set by them. Any disregards to the same can lead to lifetime suspension of licensing for
Quickfeet Ltd. The legal conventions Quickfeet Ltd haver to worry about is their waste
management which have significantly become inefficient over past few years.
Environmental – Any organization is an extension of the environment they operates in.
And therefore it is the responsibility of Quickfeet Ltd to work following a code of conduct that
do not cause any harm to the environment and in addition to that they have to fulfil their
responsibility by making efforts with regards to the enhancement of environmental quality within
the market they operate in.
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COMPETITIVE ADVANTAGE
The porter's five forces model revolve around 5 major factors that can create an obstacles in the
overall operations of the organization. These five forces are as follows:
Threats of new entrances – UK market focuses on supporting new businesses and
therefore Quickfeet Ltd have to look out for new entrances. These new organizations use
innovative and creative ways to capture Quickfeet Ltd's customers by offering them discounts.
Quickfeet Ltd need to have contingency plans and strong marketing mixes in order to mitigate
these risks.
Threats of substitutes – UK market can be defined as monopolistic competition which
means that there are many small-scale producers but all of them focus on delivering products and
services that makes them stand out from others and therefore Quickfeet Ltd do not have to
worry much about substitutes. There are a lot of footwear brans in the market though and
therefore in order to outshine and overshadow them Quickfeet Ltd can use creative marketing
and promotional activities.
Powers of consumers – in the market where Quickfeet Ltd operates the price
determination power lies in the hands of customers. The power to set trends and create or destroy
supply and demand lies in the hands of customers and therefore Quickfeet Ltd have to use active
monitoring practices in order to analyse these trends and develop their products and services
accordingly.
Power of suppliers – In UK market suppliers have a lot of power when it comes to price
determination. This dynamic have no strings. The suppliers work freely and are solely
responsible of price determination of raw materials and therefore Quickfeet Ltd have to
strategically plan the acquisition of their raw materials and their production activities so that they
can have sufficient profit margins.
Rivalry amongst existing companies – There are a lot of footwear producers in UK
market. There is presence of multiple global brands as well and therefore surviving this rivalry is
a major issue for Quickfeet Ltd. As due to power that suppliers and customers hold they can not
minimize their prices as well and therefore as a means to mitigate these risks Quickfeet Ltd have
to focus on their marketing and promotional skills.
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Ansoff Analysis
Ansoff analysis establishes an outline for risks that arise due to the development approaches of
an organization. It includes market penetration and product development and risks associated for
the same in existing market and market development and diversification and the risks associated
with it when it comes to new markets.
Market penetration – In order to establish a grip on existing market, this approach is
used. These methodologies have low risks and Quickfeet Ltd have to focus on their marketing
and promotional activities in order to achieve this stage.
Product development – This approach is also based on existing market as well. In this
approach Quickfeet Ltd have to use active monitoring practices to lay an outline for development
of their product in accordance to customer preferences in the market. This can include making
changes in the quality or packing of the product and use it as a tool to acquire target customers
and retain the old ones.
Market development – This stage of Ansoff Matrix revolves around entrance in new
markets. Quickfeet Ltd have to analyse all the dynamics of the market they want to develop their
operations in. After evaluation of every single units along with threats, Quickfeet Ltd have to
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make development and work on their weaknesses in order to successfully enter a new market.
The risks for Quickfeet Ltd at this stage is of medium magnitude.
Diversification – In this stage Quickfeet Ltd have to focus on departmentalization of their
operations while entering a new market. This approach have many folds and Quickfeet Ltd have
to invest a lot of time as well as efforts to attain these and therefore this stage have risks of high
magnitude.
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MICRO ENVIRONMENT
Hard Elements
Strategy – In this approach Quickfeet Ltd have to establish strategies on the basis of
SMART objectives that they set in a way that they mitigate the threats that they face in the
market.
Structure – This approach is responsible for establishing the organizational structure of
Quickfeet Ltd. This approach is based on results that are concluded after the analysis of market
in a way that the overall organizational objectives are achieved efficiently.
Systems – This unit revolves around the day to day operations undertaken by Quickfeet
Ltd in order to achieve the overall goals of the organization. This usually focuses on all the
operational activities that the workforce do and their synchronization towards the goals of
Quickfeet Ltd.
Soft elements
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