Development of High Protein Quinoa Chocolate Bites: Ingredients, Screening Process, Target Market, Preservation Technique

Introduction
Gluten is a protein composite and it is generally found in several types of grains.
Many people have gluten sensitivity as it causes to attack against it and it also attacks an
enzyme which is present in the digestive track. As a result, this protein composite causes
celiac disease which is an autoimmune disease. Immune system normally protects a human
body from various kinds of diseases but this deficiency can lead to several harmful effects to
human body (Augustin et al., 2016). So, a gluten free diet is very effective in order to prevent
such diseases. Due to this, there is a rising demand for gluten-free products in the market.
The proposed new food product is completely gluten free and contains high protein Quinoa.
So, the new food product is focussed to offer high protein in delicious way to all its users. In
the following paper, the product ingredients, screening process, originality, target market,
preservation technique all will be discussed in detail.
Originality
A high protein quinoa chocolate bites will be developed as the main product which
will be gluten free. Quinoa is regarded as one of the best and popular health foods of world
and this gluten free product is enriched with high protein as well as nine essential amino
acids. The calorific value of it is very high as it contains fibre, vitamins, iron, potassium,
magnesium, phosphorus and various others beneficial anti-oxidants. Those, who are trying to
avoid wheat, barley, and other grains because of their gluten content, will find the best and
healthy alternative with quinoa (Bouziat et al., 2017). Although, quinoa is not a cereal grain
but, it is considered as whole food grain. Gluten is one of the main sources of celiac disease
and it is generally found in the grains. So, many dieticians and physicians suggest avoiding
such grains in order to get rid of celiac disease. As, quinoa is completely gluten free, so, the
risk associated with celiac disease will be reduced. Apart from that, it will offer many health

benefits to the consumers (Tester et al., 2017). Apart from that, the proposed new food will
be composed of various other food ingredients which are full in nutritious value and along
with that, the food will be presented in a delicious way to grab the attention of the consumers
and it will quench their hunger in a lip smacking bar with lots of health benefits as well. So,
this product is looking to achieve a highest success rate in the market.
Screening process
Screening of any product is very much helpful and a large number of ideas can be
evaluated with it. The screening process helps to understand the compatibility of the product
idea with the objective as well as the strategies of the company (Unalp-Arida et al., 2017).
Along with that, screening process will produce the result of marketability of the product.
Technical feasibility, production as well as manufacturing capability and financial capability
will also be checked which is required for the production of the new food product. Therefore,
adoption of a systematic approach in the idea screening is necessary (Chemat et al., 2017). It
helps in providing a uniform approach to the screening and at the same time, it encourages
objectivity in the decision making process as well as the constant referencing to the company
objectives. In the screening product ideas, three step procedures were followed to determine
the status of Pass or Fail or the product. In order to complete the screening process for the
proposed new food product, a survey was organized online along with 11 participants. Three
different choices were there to the participants and the responses were recorded as “P” for
Pass and “F” for Fail for the company objectives, production and market information and
company’s return on investment for the products chosen.
Screening of idea for the three chosen products in the survey is shown below in the
tabular format.

Product
Idea
Screening Factor
Existing
distribution
channels
Production
Compatibility
Market
acceptance
Overall
Museli Bars P F F F
Museli cakes P F F F
Quinoa Bites P P P P
From the screening process which was completed by the survey it was clear that
Quinoa Bites passed all the factors and it was widely acceptable in the market also. So, the
general consensus was Quinoa Bites among all the chosen products.
Target Market
Target market for any particular product determines the people who are going to use
this. Target market can be smaller as well as larger depending upon the circumstances and the
quality of the product. Target audience is basically the intended audience where the
advertisement of the product will bring potential buyers and consumers (du Jardin, 2015). As,