Project Selection & Initiation

Project Selection & Initiation
Uber Driver App
4/16/2019

Contents
Contents................................................................................................................................................1
Introduction...........................................................................................................................................2
Project selection methods......................................................................................................................2
PMBOK Methodology..........................................................................................................................3
Project Charter.......................................................................................................................................3
Overview...........................................................................................................................................4
Project Objectives..............................................................................................................................4
Project Scope.....................................................................................................................................4
Major Milestones...............................................................................................................................4
Major Deliverables............................................................................................................................4
Project Assumptions..........................................................................................................................4
Stakeholder Register..............................................................................................................................5
Conclusion.............................................................................................................................................6
References.............................................................................................................................................7

Introduction
It is necessary to select an appropriate project so that the organization efficiency and
performance is enhanced. In this scenario, the case of Uber Driver App is undertaken and it is
analysed to decide the initiation process that shall be followed. The use of PMBoK
methodology will be done to determine the projects that shall be selected and the initial
process groups that must be involved.
Uber is an organization that is currently planning to re-build and launch its driver app and has
incorporated over hundreds of engineers for the task. The report covers the detail of the
selection methods used and the initiation document details along with the information of the
initial process groups involved in the project.
Project selection methods
There are primarily two categories of project selection methods that can be applied in the
project. The first category includes the benefit measurement methods and the second set of
methods includes constrained optimization methods.
Benefit measurement methods comprise of the techniques, such as cost benefit analysis for
the project, determination of the payback period, calculation of the rate of return, net present
value, and determination of the opportunity cost. The monetary impact of the project is
determined through these methods and the associated benefits or loss is determined
accordingly (SAEO, 2015). Constraint optimization methods are the ones that include non-
monetary parameters and factors to select a project. For example, customer service
relationships, customer satisfaction levels, organizational policies and goals, government
policies, etc. are some of the factors that are considered.
In the Uber driver app, the selection methods utilized is constrained optimization method.
The drivers are a significant stakeholder group associated with the organization and their
viewpoints are collected and analysed to enhance the customer satisfaction rate (Clements &
Gido, 2006).
The organization has made a decision to include this project as they wish to improve the
engagement levels and user experience of the drivers. This in turn will allow the drivers to
serve the customers in a better way. The overall operational efficiency for the organization
will improve as a result. The mechanism that the drivers follow to interact with the
application and the organization will also change as an outcome. The project will also include