Strategic Project Management

This report covers the options for dealing with the drop in sales and market shares of Pro-Go Pty Ltd, a manufacturing company of action-based cameras. The preferred option is to recall the item and use social media to maintain customer engagement and satisfaction.

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Strategic Project Management
Pro-Go Pty Ltd
4/15/2019

Strategic Project Management
Executive Summary
Pro-Go Pty Ltd is a business organization that was set up in the year 2004 and deals in the
manufacturing of action-based cameras. Recently, a number of these cameras burst in to
flames and no proper explanation of the same could be obtained. The report aims to cover the
option that the stakeholders shall follow to deal with situation of drop in the sales and market
shares of the organization.
The preferred option that the stakeholders shall utilize is to recall the item. The use of social
media in the process will make sure that the customer engagement and satisfaction levels are
maintained. Also, it will ensure that the market shares are not impacted poorly.
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Strategic Project Management
Table of Contents
Executive Summary...............................................................................................................................1
Introduction...........................................................................................................................................3
Aim........................................................................................................................................................3
Key Themes and Discussion..................................................................................................................3
Financial Analysis & Viability..........................................................................................................3
Recall the Item...................................................................................................................................3
Use of Existing Funds........................................................................................................................4
Preferred Option & Discussion..........................................................................................................4
Tasks & Duration..........................................................................................................................5
Cost Estimates...............................................................................................................................7
Resources and Responsibilities......................................................................................................8
Conclusion...........................................................................................................................................10
Recommendations...............................................................................................................................11
References...........................................................................................................................................12
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Strategic Project Management
Introduction
Pro-Go Pty Ltd is a business organization that was set up in the year 2004 and deals in the
manufacturing of action-based cameras. The company has witnessed immense growth in the
past years. However, with the release of Smartphones enabled with cameras, the sales of the
organization have come down. Recently, a number of these cameras burst in to flames and no
proper explanation of the same could be obtained. This led to the cancellation of the China-
based company that deals in the retail of these products. It has also negatively impacted the
overall sales of the organization.
Aim
The report aims to cover the option that the stakeholders shall follow to deal with situation of
drop in the sales and market shares of the organization.
Key Themes and Discussion
There are three options that may be used by the stakeholders to address the issue.
Financial Analysis & Viability
The first option that the stakeholders may use is the financial analysis and assessment of the
situation and come up with the option of sustained viability in the organization. There was a
continual decline in the sales that the organization was witnessing over the past few months.
The Chinese retailer that has cancelled the contract includes 70% sales for the organization.
The option suggested is to sell the business shares and Intellectual Property and enhance the
higher rate of interest (Wanner, 2013).
Recall the Item
The second option that can be followed is recalling the item. The use of social media can be
done by the organization to inform the customers about the recall of the product and to
interact with them regarding their response. The replacement program will be facilitated as an
outcome and the superior quality cameras will be incorporated. These will make sure that the
overall costs are also reduced due to high volume orders. The higher quality camera will then
be offered to the Chinese retail company which will allow the ability to retain the sales and
have low impact on the overall market shares (Richards, 2013).
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Strategic Project Management
Use of Existing Funds
The organization can make use of its current funds to deal with the situation and move on to
concentrate on the future technologies. The licensing of the intellectual property of the brand
will play a significant role in this process. The company can then put its complete focus on
technology development (Al-Haddad & Kotnour, 2015).
Preferred Option & Discussion
The preferred option that the stakeholders shall utilize is to recall the item. The use of social
media in the process will make sure that the customer engagement and satisfaction levels are
maintained. Also, it will ensure that the market shares are not impacted poorly (Hornstein,
2015).
There is a defined methodology that the organization shall use in order to recall the item and
carry on with the replacement program (Worley, C.G. & Mohrman, 2014). Operational
Manager involved with the project will be required to follow a specific set of phases to make
sure that the process is successful. There will be numerous tasks that will be involved and the
distribution of the tasks will be managed by the Operational Manager. The resource will be
the primary entity that will conduct the planning and analysis of the entire process to make
sure that its execution is streamlined. Recalling the item from the market will not be a one-
day affair and it will involve several activities that will be assigned with a specific timeframe.
The Operational Manager will be accountable for the development of social media and
marketing strategy and determination of the marketing strategy with the experts in the field.
The announcement of the recall on social media and other marketing mediums will be done
and the Operational Manager will be actively involved in the process. The collection of
market response and feedback will be done by the team of analysts and the Operational
Manager will also look in to the data sets to analyse the responses. The facilitation of the
meeting with the Chinese retailer will be done by the Operational Manager.
A replacement program will also be required to be launched and the organization &
management of the same will be done by the Operational Manager. The meeting with the
Chinese retailer will include finalization on the shares and contract and the procurement of
high-quality cameras and other products from the vendor groups will be accordingly done.
The development resources will carry out the development of the high-quality products and
the Operational Manager will conduct interval reviews and audits on the same. Quality
assurance and verification process on the newly developed products will be done along with
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Strategic Project Management
the collaboration with the customers for beta testing. The reports will be shared with the
Operational Manager. Social media marketing and advertising for the new products will be
carried out and the details will be shared with the Operational Manager.
The formal announcement of the replacement product in the market will also be done by the
Operational Manager involved in the process.
The details of the activities and their duration along with the resources responsible and cost
estimates are given in the section below.
Tasks & Duration
Task Name Duration Start Finish Predecessors
Recall the Item and Launch
Replacement Program 263 days Mon 15-
04-19
Wed 15-
04-20
Initiate and Plan 32 days Mon 15-
04-19
Tue 28-
05-19
Analyse the business situation
and carry out impact analysis 7 days Mon 15-
04-19
Tue 23-
04-19
Stakeholder meeting to discuss
the options 3 days Wed 24-
04-19
Fri 26-04-
19 3
Recall and replace as the
selected option - Determine the
approach and methodology
3 days Mon 29-
04-19
Wed 01-
05-19 4
Market analysis to set up the
plans 10 days Thu 02-
05-19
Wed 15-
05-19 5
Definition of scope and
estimation of schedule and costs 7 days Thu 02-
05-19
Fri 10-05-
19 5
Selection of the project team and
allocation of duties 7 days Mon 13-
05-19
Tue 21-
05-19 7
Communication to the
stakeholders 5 days Wed 22-
05-19
Tue 28-
05-19 8
Milestone 1: Selected Option
and Project Plan 0 days Tue 28-
05-19
Tue 28-
05-19 9
Recall the Item 47 days Wed 29- Thu 01-
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Strategic Project Management
05-19 08-19
Development of social media
and marketing strategy 14 days Wed 29-
05-19
Mon 17-
06-19 10
Determination of the marketing
strategy 14 days Wed 29-
05-19
Mon 17-
06-19 10
Announcement of the recall on
social media and other marketing
mediums
15 days Tue 18-
06-19
Mon 08-
07-19 12
Press release and customer
interaction 7 days Tue 18-
06-19
Wed 26-
06-19 13
Collection of market response
and feedback 8 days Tue 09-
07-19
Thu 18-
07-19 14,15
Analysis of the response 8 days Fri 19-
07-19
Tue 30-
07-19 16
Meeting with Chinese retailer 2 days Wed 31-
07-19
Thu 01-
08-19 17
Milestone 2: Item recall 0 days Thu 01-
08-19
Thu 01-
08-19 18
Replacement Program 166 days Fri 02-
08-19
Fri 20-03-
20
Finalization on the shares and
contract with the Chinese retailer 7 days Fri 02-
08-19
Mon 12-
08-19 19
Procurement of high-quality
cameras and other products from the
vendor groups
18 days Tue 13-
08-19
Thu 05-
09-19 21
Development of the high-quality
products 60 days Fri 06-
09-19
Thu 28-
11-19 22
Quality assurance and
verification process on the newly
developed products
30 days Fri 29-
11-19
Thu 09-
01-20 23
Collaboration with the
customers for beta testing 20 days Fri 10-
01-20
Thu 06-
02-20 24
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Strategic Project Management
Social media marketing and
advertising for the new products 15 days Fri 07-
02-20
Thu 27-
02-20 25
Use of other marketing mediums
for carrying out market strategies 15 days Fri 28-
02-20
Thu 19-
03-20 26
Launch of the replacement
product in the market 1 day Fri 20-
03-20
Fri 20-03-
20 27
Milestone 3: Replacement
product launch 0 days Fri 20-
03-20
Fri 20-03-
20 28
Closure Phase 18 days Mon 23-
03-20
Wed 15-
04-20
Collection of sales data and
customer response 6 days Mon 23-
03-20
Mon 30-
03-20 29
Performance analysis and
market reviews 5 days Tue 31-
03-20
Mon 06-
04-20 31
Development of closure report 7 days Tue 07-
04-20
Wed 15-
04-20 32
Milestone 4: Closure Report 0 days Wed 15-
04-20
Wed 15-
04-20 33
Cost Estimates
The total costs of the project are estimated as $ 440,240.00. The costs of the activities
involved are as listed below.
 Analyse the business situation and carry out impact analysis: $ 22,848.00
 Stakeholder meeting to discuss the options: $ 16,248.00
 Determine the approach and methodology: $ 5,568.00
 Market analysis to set up the plans: $ 8,000.00
 Definition of scope and estimation of schedule and costs: $ 6,720.00
 Selection of the project team and allocation of duties: $ 6,720.00
 Communication to the stakeholders: $ 4,800.00
 Development of social media and marketing strategy: $ 23,632.00
 Determination of the marketing strategy: $ 23,632.00
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Strategic Project Management
 Announcement of the recall on social media and other marketing mediums: $
12,000.00
 Press release and customer interaction: $ 5,600.00
 Collection of market response and feedback: $ 6,400.00
 Analysis of the response: $ 6,400.00
 Meeting with Chinese retailer: $ 5,488.00
 Finalization on the shares and contract with the Chinese retailer: $ 12,936.00
 Procurement of high-quality cameras and other products from the vendor groups: $
15,984.00
 Development of the high-quality products: $ 82,560.00
 Quality assurance and verification process on the newly developed products: $
48,240.00
 Collaboration with the customers for beta testing: $ 56,000.00
 Social media marketing and advertising for the new products: $ 25,320.00
 Use of other marketing mediums for carrying out market strategies: $ 25,320.00
 Launch of the replacement product in the market: $ 2,744.00
 Collection of sales data and customer response: $ 3,120.00
 Performance analysis and market reviews: $ 10,600.00
 Development of closure report: $ 3,360.00
Resources and Responsibilities
Operational Manager will not be able to manage the entire project on its own. There will be
an entire team that will be needed to carry out the project activities. The Operational Manager
will be the primary resources that will be involved. The duties and distribution of the total
hours of work is included below.
 Operational Manager
o Analyse the business situation and carry out impact analysis
o Stakeholder meeting to discuss the options
o Recall and replace as the selected option - Determine the approach and
methodology
o Definition of scope and estimation of schedule and costs
o Selection of the project team and allocation of duties
o Communication to the stakeholders
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Strategic Project Management
o Meeting with Chinese retailer
o Finalization on the shares and contract with the Chinese retailer
o Launch of the replacement product in the market
 Marketing Manager
o Analyse the business situation and carry out impact analysis
o Stakeholder meeting to discuss the options
o Determination of the marketing strategy
o Meeting with Chinese retailer
o Use of other marketing mediums for carrying out market strategies
o Launch of the replacement product in the market
 Quality Expert
o Quality assurance and verification process on the newly developed products
 Marketing Analyst
o Market analysis to set up the plans
o Determination of the marketing strategy
o Press release and customer interaction
o Collection of market response and feedback
o Collaboration with the customers for beta testing
o Use of other marketing mediums for carrying out market strategies
o Performance analysis and market reviews
 Social Media Manager
o Stakeholder meeting to discuss the options
o Development of social media and marketing strategy
o Social media marketing and advertising for the new products
 Social Media Analyst
o Development of social media and marketing strategy
o Announcement of the recall on social media and other marketing mediums
o Social media marketing and advertising for the new products
 Quality Associate
o Quality assurance and verification process on the newly developed products
o Collaboration with the customers for beta testing
 Technical Head
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Strategic Project Management
o Stakeholder meeting to discuss the options
o Development of the high-quality products
o Launch of the replacement product in the market
o Development Resources
o Development of the high-quality products
o Collaboration with the customers for beta testing
 Procurement Manager
o Stakeholder meeting to discuss the options
o Finalization on the shares and contract with the Chinese retailer
o Procurement of high-quality cameras and other products from the vendor
groups
 Technical Writer
o Development of closure report
 Sales Analyst
o Analyse the business situation and carry out impact analysis
o Collection of sales data and customer response
o Performance analysis and market reviews
 Business Analyst
o Analyse the business situation and carry out impact analysis
o Stakeholder meeting to discuss the options
o Recall and replace as the selected option - Determine the approach and
methodology
o Meeting with Chinese retailer
 Data Analyst
o Analysis of the response
o Collaboration with the customers for beta testing
o Performance analysis and market reviews
Conclusion
There will be less than one year that the organization will take to replace the items in the
market and regain the reduced sales and shares in the market. Recalling the item from the
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Strategic Project Management
item and announcement of the same on the social media platforms will make sure that the
trust of the customers is maintained and is enhanced at all times. The organization shall,
therefore, make use of the second option and recall the item from the market and replace it
with a new and high-quality product (Han, Lee, S.-H., & Nyamsuren, 2015).
Recommendations
It is recommended that the organization carries out product reviews and market analysis at
regular intervals to detect the issues, if any. There shall also be customer collaboration that
shall be enhanced to capture the customer expectations and demands. The replacement
program shall also be planned out and the use of agile methods must be done to carry out the
entire process (Mergel, Gong & Bertot, 2018). This will make sure that the overall flexibility
and adaptability of the operations and services is enhanced and the entire set of activities will
be streamlined.
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Strategic Project Management
References
Al-Haddad, S., & Kotnour, T. (2015). Integrating the organizational change literature: a
model for successful change. Journal Of Organizational Change Management, 28(2),
234-262. doi: 10.1108/jocm-11-2013-0215
Han, J., Lee, S.-H., & Nyamsuren, P. (2015). An integrated engineering change management
process model for a project-based manufacturing. International Journal of Computer
Integrated Manufacturing, 28(7), 745–752.
https://doi-org.ezproxy.umuc.edu/10.1080/0951192X.2014.924342
Hornstein, H. A. (2015). The integration of project management and organizational change
management is now a necessity. International Journal of Project Management, 33, 291–298.
https://doi-org.ezproxy.umuc.edu/10.1016/j.ijproman.2014.08.005
Mergel, I., Gong, Y., & Bertot, J. (2018). Agile government: Systematic literature review and
future research. Government Information Quarterly, 35(2), 291–298. https://doi-
org.ezproxy.umuc.edu/10.1016/j.giq.2018.04.003
Richards, K. C. (2013). The Importance of Change Management in Managing IT Projects in
the Public Service of Trinidad and Tobago. West Indian Journal of Engineering,
36(1), 35–46. Retrieved from
http://ezproxy.umuc.edu/login?url=http://search.ebscohost.com.ezproxy.umuc.edu/
login.aspx?direct=true&db=asn&AN=112135792&site=eds-live&scope=site
Wanner, M. F. (2013). Integrated change management. Paper presented at PMI® Global
Congress 2013—North America, New Orleans, LA. Newtown Square, PA: Project
Management Institute. Retrieved from
https://www.pmi.org/learning/library/integrated-change-management-5954
Worley, C.G. & Mohrman, S. A. (2014). Is change management obsolete? Organizational
Dynamics, 43, 214–224. https://doi.org/10.1016/j.orgdyn.2014.08.008
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