Strategic Project Management

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Strategic Project Management
Pro-Go Pty Ltd
4/15/2019

Strategic Project Management
Executive Summary
Pro-Go Pty Ltd is a business organization that was set up in the year 2004 and deals in the
manufacturing of action-based cameras. Recently, a number of these cameras burst in to
flames and no proper explanation of the same could be obtained. The report aims to cover the
option that the stakeholders shall follow to deal with situation of drop in the sales and market
shares of the organization.
The preferred option that the stakeholders shall utilize is to recall the item. The use of social
media in the process will make sure that the customer engagement and satisfaction levels are
maintained. Also, it will ensure that the market shares are not impacted poorly.
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Strategic Project Management
Table of Contents
Executive Summary...............................................................................................................................1
Introduction...........................................................................................................................................3
Aim........................................................................................................................................................3
Key Themes and Discussion..................................................................................................................3
Financial Analysis & Viability..........................................................................................................3
Recall the Item...................................................................................................................................3
Use of Existing Funds........................................................................................................................4
Preferred Option & Discussion..........................................................................................................4
Tasks & Duration..........................................................................................................................5
Cost Estimates...............................................................................................................................7
Resources and Responsibilities......................................................................................................8
Conclusion...........................................................................................................................................10
Recommendations...............................................................................................................................11
References...........................................................................................................................................12
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Strategic Project Management
Introduction
Pro-Go Pty Ltd is a business organization that was set up in the year 2004 and deals in the
manufacturing of action-based cameras. The company has witnessed immense growth in the
past years. However, with the release of Smartphones enabled with cameras, the sales of the
organization have come down. Recently, a number of these cameras burst in to flames and no
proper explanation of the same could be obtained. This led to the cancellation of the China-
based company that deals in the retail of these products. It has also negatively impacted the
overall sales of the organization.
Aim
The report aims to cover the option that the stakeholders shall follow to deal with situation of
drop in the sales and market shares of the organization.
Key Themes and Discussion
There are three options that may be used by the stakeholders to address the issue.
Financial Analysis & Viability
The first option that the stakeholders may use is the financial analysis and assessment of the
situation and come up with the option of sustained viability in the organization. There was a
continual decline in the sales that the organization was witnessing over the past few months.
The Chinese retailer that has cancelled the contract includes 70% sales for the organization.
The option suggested is to sell the business shares and Intellectual Property and enhance the
higher rate of interest (Wanner, 2013).
Recall the Item
The second option that can be followed is recalling the item. The use of social media can be
done by the organization to inform the customers about the recall of the product and to
interact with them regarding their response. The replacement program will be facilitated as an
outcome and the superior quality cameras will be incorporated. These will make sure that the
overall costs are also reduced due to high volume orders. The higher quality camera will then
be offered to the Chinese retail company which will allow the ability to retain the sales and
have low impact on the overall market shares (Richards, 2013).
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