Situational Analysis of Jolly Knight Motel

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Marketing
5/31/2019
(Student Name)

MARKETING 1
Table of Contents
Introduction......................................................................................................................................2
Situational Analysis.........................................................................................................................2
Current Marketing Situation........................................................................................................2
SWOT..........................................................................................................................................2
PESTL Analysis...........................................................................................................................3
Conclusion.......................................................................................................................................3
References........................................................................................................................................4

MARKETING 2
Introduction
Jolly Knight Motel is one of the small motels that are located in New South Wales. The
motel is located at approachable place that made them competitive in the market. Jolly Knight
Motel cater its services to the business travelers, families, couples as well as other groups for an
overnight stay to those that are seeking longer term accommodation. Jolly Knight Motel offer
two type of rooms which include Standard as well as executive units that can be cater for the
multiple bedding configuration (Jolly Knight Motel, 2019).
In the following part there will be detailed analysis of internal and external environment
in which the Jolly Knight Motel run its business.
Situational Analysis
Current Marketing Situation
Jolly Knight Motel operates in the competitive market. It has adopted various marketing
strategies to compete its competitors. Most of the motel gives tight competition to the Jolly
Knight Motel however; it has adopted effective marketing strategy that helps them to survive in
the market. Online booking is provided to the consumers that help in targeting maximum number
of consumers in an effective and efficient manner. Moreover, it has adopted traditional
marketing strategy that will make it more competitive in the market (Tripadvisor, 2019).
SWOT
Strengths
 The motel has gain brand image in the local market that made them competitive
 It is situated in the approachable area that makes the consumers to attract towards such
convenient area.
 The prices of the motel is nominal as comparison to the competitive motels
Weaknesses