Detailed Social Media Communication Plan for XYZ Clothing Store

This report outlines a comprehensive social media communication plan for XYZ Clothing Store, focusing on Facebook as the primary platform. The plan details strategies for creating an attractive and professional Facebook page, including design, features, and content management. It emphasizes the importance of a user-friendly interface, engaging content, and responsive customer service, including 24/7 chat and audio call support. The report covers aspects like content updates, customer engagement through comments and messenger, and strategies to encourage repeat visits. It also addresses legal compliance, payment methods, and the importance of a well-trained workforce and internal communication tools like Trello and Slack. The plan aims to increase market share, revenue, and improve customer services through effective online strategies. The report highlights the use of verbal and non-verbal communication tools, and the importance of a diverse workforce for addressing operational problems and relating to a diverse audience.

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SOCIAL MEDIA COMMUNICATION PLAN OF XYZ
3/19/2019

Table of Content
Table of Content..........................................................................................................................................2
Introduction.................................................................................................................................................3
Task B:.........................................................................................................................................................5
Task D:.........................................................................................................................................................6
Task E:.........................................................................................................................................................8
Conclusion.................................................................................................................................................10
References.................................................................................................................................................11
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Introduction
Communication plan is one of the most important factor to be considered by a business, while planning to
move towards online selling activity (Lamy and Hampel 2007). This is because communication plan will
effectively incorporate strategies being used to make the new Facebook page of XYZ Clothing Store
effective and attractive for the customers. The communication plan will include all possible strategies
such as design, features and other requirement of the page to make it attractive to the online customers.
The Facebook page of XYZ Clothing Store will be both professional as well as attractive in the design.
This is because a professional page will follow a systematic procedure that the customers will understand
easily along with designs that attract them. Some of the areas that will be focused are a great user name,
creation of about section, attractive cover photo visuals, appropriate profile photo, section to place orders
and others. Thus, there will be transparency of information for the customers to navigate easily and build
trust.
Customer service will be provided in two ways such as through chat and Facebook audio call. The
customers will be allowed to chat with the customer service team 24/7 through chat as well as audio calls
(Abed et al. 2015). The calls will be free and will only charge internet data to the customers. Customer
service executive will be available to answer the calls or reply to the chat anytime the customer faces any
issue. In addition to this, the customers can readily comment on the products being posted for sale and an
executive will be available to clear any doubts regarding the product, price or any other issues.
Return visits will be encouraged by creating a useful and meaningful content for targeting audience. This
will include photos and posts that will be attractive for the customers. In addition to this, information
regarding offers and discounts will blink continuously on the page so that customers are willing to come
back and avail the offers in time.
The Facebook page that will be created XYZ Clothing Store will have various purposes such as:
 To readily offer all information about the business and the product they offer to the
customers.
 To help retain existing customers and attract new customers towards the business.
 To expand their market share on the online platform by targeting more number of people.
 To increase their revenue and sales by double in the coming year
 To help offer improved services to the customers such as payment services, customer
service and others (Javadi et al. 2012).
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The content will be updated directly to the website according to different purpose such as discounts,
offers, product related content and others. In addition to this, the responses of the customers will be
addressed by reverting back to them through messenger within 24 hours and assuring them to resolve
the issue in case if there is any (Bellström et al. 2016). In addition to this, keep an update whether
their query is solved by reverting back to them after the stipulated days. Responses related to quality
or product delivery will be responded with a regards if it is positive or with further question if it is a
negative response.
Regular stocks will be updated by coming live in the page and adding the followers of the page in the live
video. Some representative will be hired to manage this operation of the business so that the new products
are readily updated and customers are informed about it. In addition to this, pictures of all new stocks
with separate categories will be uploaded in the page such as separate post for children products and
women products each. All the followers of the page will be tagged in the post so that they get regular
notification about the new products being sold along with offers and discounts.
The payment methods available to the people to shop online in a convenient manner will be both cash on
delivery payment, internet banking, paytm and other online payment mode (Carr 2007). Cash on delivery
will be available because in some cases the customers find it difficult to trust the site and thus they will
find it convenient to make COD payment. Others can use online payment method in case they prefer a
much convenient mode and trust the organization.
The company has to comply by the online business laws that applies to any organization that prefer to sell
online (Silverberg and Heimann 2009). Some of the legal rules to be followed are:
 Consumer protection regulation in which all the information shared the consumers will be
protected
 E-commerce refund policy
 E-commerce data protection act
 Online advertising compliance
The formatting and design of the Facebook page will follow a colorful background because it is a
page selling clothes and thus attract customer’s attention. In addition to this, the page will have
separate designs for kids clothing and women clothing (Al-Mashaqbeh 2015). Kids clothing
section will be made of cartoon format so that kids are attracted and willing to purchase products
from this page. Women clothing section will be more of a stylish one because women prefer to
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wear stylish and trendy dresses. Thus, separate type of designing format will be followed so that
each section of the customers is attracted by it.
Task B:
At present days, facebook has become one of the best ways to promote ones products. This is
due to the fact, such platforms provides a huge customers base and that too within a very short
duration of time. XYZ is no exception this rule. The very first stage to perform such marketing
activity, organizations needs to open their page in facebook. However, while doing so, it is
important to note that the customers need to feel a sense of authenticity while going through the
page created by XYZ. Along with this the content of the page needs to be managed in such a
manner that it catches the attention of the targeted crowd very easily. The content of the page
should also give authentic information regarding the products of XYZ. Such actions would allow
XYZ to avoid legal issues which can affect the reputation of the company in a negative manner.
Today, using platforms of social media sites are been used at an exponential pace. However, a
number of organizations often tends to violet various legal restriction and also violet intellectual
property rights. This issues needs to be avoided by the higher authorities of XYZ.
Maintaining a well trained workforce is often regarded as the biggest driving force for any
organization. However, it is important to note that training should be done on a regular interval
which allows the workforce to be updated with the changes in the business. Hence, the higher
management of XYZ needs to make sure that they are exposing their employees who are
involved with the task to handle such responsibility are exposed to a better digital workshops.
This would allow them to understand the complex procedures to handle social media marketing
and collection of feedbacks from the targeted audience. Along with this, the employees who are
responsible for the safeguarding the intellectual properties of the very company they are working
and also maintaining all the legal activities to not violating intellectual rights of their
competitors.
In any organizations, when a group of employees are maintaining right amount of synchronicity
amongst them, it is quite easy to tackle even some of the most complicated goals with relative
ease. It is the responsibility of the team leaders to make sure that their subordinates are given
correct platforms to do so. Platforms such as Trello and Slack are perhaps one of the best
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platforms to do so. This is due to the fact, such platforms allows a group of employees to
communicate amongst each other along with this such platforms allows the higher authorities of
the company monitor the progress of the project as well. Hence, even a minor drop of the
performance is monitored with great ease and hence allows the final output to produce desired
results. These platforms are also one of the best to make sure that any assignment which is
related to the projects is assigned to the right employees. This activity alone enhances the
chances of any project to be a huge success.
In any organization, proper flow of information is one of the most critical factors which ensure
that any project is huge success. Platforms such as Trello or Slack can be used for this purpose
also. Regardless the direction of flow of information, allows the dedicated team to perform much
faster and also allows the higher management of XYZ to come up critical decision and that too
within a very short span of time. Upon completion of any task, such platforms are also quick to
notify the higher officials as well.
Task D:
Collection of feedbacks from the team members well before the deadline is often considered to
be one of the best ways to ensure that the overall team of the performance is monitored and can
also be used to make sure that the team members are provided with adequate amount of support.
This actually helps the team leaders to maintain a high moral within the team which actually
motivate the team members to push their performance level to a higher extent. Such activity can
also be completed by using platforms such as Slacks and Trello. However, it is important to note
that, simply using such platforms is not the final solution. It is important to state that, monitoring
the performance of the team members should be done via personal basis.
In order to make sure that the outcomes of the presentation are easily understood by the
participants, a number of verbal and non verbal communication tools are used. This actually
allowed the higher officials of XYZ to come up with all the shortcomings of the presentations
with more ease. It is known fact that, maintaining right set of communication tools are perhaps
one of the biggest driving factor which ensures that any project is delivering desired outputs.
Along with this, a number of suggestions which was given by the participants were also collected
with more ease.
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Judging by the current corporate scenario, a number of companies desires to hire a wide range of
diverse workforce. Although there are a number of advantages of having such diversity, one of
the biggest and prominent advantages of having a diverse workforce is that such workforce can
provide a very wide range of solution to even some of the most critical operational problems.
Although, maintaining such workforce is a big challenge of the higher authority as the
probability of conflicts and confusion might arise, however, with strict rules and implementing
correct communication tools, such issues can be mitigated to a good extent. Another major
advantage of having a diverse workforce is that, they can actually relate to the issues of a diverse
audience as well.
Using verbal and non verbal communication tools among the participants also allows the higher
officials of XYZ to make sure that the central ideas of the presentation are distributed extremely
well. Thus, by doing so, it actually allows the drawbacks of the presentation to be mitigated to a
huge extent. Along with this the key strategic points of the presentation can also be discussed
with fewer conflicts using such communication tools.
The presentation was designed in such a manner that it actually highlighted some of the specific
needs of the customers. This was one of the most critical persuasive communication tool used by
XYZ to ensure that the interests of the audience was being secured as well. One of the biggest
advantages of using such tool is that it actually helps the organization to grab the attention of
their targeted audience and that too within a very short duration time.
Collecting feedbacks always allows any organization to have an in depth understanding
regarding any issue. XYZ is no exception this rule. This is the primary reason which makes the
process of collecting feedbacks from audience is given such a high priority. Along with this,
collecting feedbacks also allows an organization to judge the future needs of the targeted
audience. This allows any organization such as XYZ to remain one step ahead from their
competitors. Along with these primary factors, there are other sub factors which make the
process of collection of feedbacks from the audience so important. One major sub factor is
highlighting the fact that XYZ is actually giving the high value to the opinions of their targeted
audiences. This factor alone will allow XYZ to reach their goal which is to double up their profit
margin in next twelve months much faster. This in the long run will actually allow XYZ to
actually expand their customer base. Hence, it would further allow XYZ to boost up their profit
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margin to a vast extent. Form the given practical reasons, the presentation which is prepared will
have proper depth and can point out even minor issues with the plan made up by the owners of
the organization.
This is the essential reason which makes the way toward gathering inputs from group of
onlookers is given such a high need. Alongside this, gathering inputs likewise enables an
association to pass judgment on the future needs of the focused on crowd. This permits any
association, for example, XYZ to stay one stage ahead from their rivals. Alongside these
essential variables, there are other sub factors which make the procedure of accumulation of
criticisms from the gathering of people so imperative. One noteworthy sub factor is featuring the
way that XYZ is really giving the high incentive to the assessments of their focused on
gatherings of people. This factor alone will permit XYZ to achieve their objective which is to
bend over their net revenue in next a year a lot quicker. Although, at present days, there are a
number of tools available to collect feedbacks from targeted audience, one of the most
convenient and simplest tool of them is to use the platforms of various social media tools such as
YouTube and Twitter. This is due to the fact, these tools are used daily by a huge number of
crowd thus, a large number of people can be targeted and that too within a very short duration
time. Then after these feedbacks can be used to make a better questionnaire which can be
distributed organization small operational camps.
Task E:
Although the process as well as the tools of collecting the feedback or questionnaires is quite
effective however, there are points which can affect the effectiveness of the feedback in an
adverse manner. First and foremost, the owners of XYZ needs to understand the fact that, a
number of feedbacks given by the targeted audience is not their own. A number of targeted
audiences who have not even tried the products of XYZ simple post the opinion given by their
closed ones. Hence, in such scenario, the entire process of collecting feedbacks can suffer. Along
with this, it is also important to understand the fact that, as some of the question asked to the
audiences cannot be simply answered in binary manner. They need to be explained in an
objective manner. Hence, this can also affect the entire process of collecting the feedback.
Hence, as a result coming up with most effective presentation is not possible. However, one of
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the best ways to minimize the problems is by possessing an analytical mind and a better
presentation capability would mask the issues to some extent.
To some extent, the process of feedback collection has guided XYZ to collect desired feedbacks
from the audience. This is due to the fact, the team which was responsible for the very task, had
not stopped just by collecting the feedbacks and making a few sets of questionnaire. The team
assigned for the task has collected the feedbacks and have done a thorough analysis to come up
with a big picture regarding the actual opinions of the audience. This has allowed XYZ to come
up with some of the most effective strategy to pace up their progression towards their final goal.
All of the plans have been highlighted in the presentation in a detailed manner highlights the fact
that the analysis of the feedback has been conducted with extreme depth. Along with this,
another major sign of the effectiveness of feedback is highlighted with the fact that the higher
management of XYZ now can come up with better decision and a perfect communication plan
with the collected feedbacks. The biggest hurdle of collecting feedbacks was the change of
opinions of the audience which changes very rapidly. However, XYZ have wonderfully coped up
with this change thorough their process of collecting feedbacks.
Some of the best features of the entire presentation were its simplicity and the way in which the
contents were stacked up. This allowed the presentation to be understood with better ease.
The individuals participated to come up with the presentation had a number of suggestion to
make the presentation even better. First of all, one of the participants suggested that, rather than
including all the details in the presentation, it would be much better if only some of the most
critical points are heighted in it. This would not only allow speed up the process of presentation
much faster but will also reduce the complexity of the presentation lower dramatically. Along
with this, another major suggestion made by the participants was that to include all the future
plans and strategies and discuss their impact on the organization in more details. This would
allow the organization to come up with a contingency plan for the future if some of their
decisions fail to deliver expected results. Along with this, some of the alternatives were also
suggested in the presentation.
One critical sub factor is including the manner in which that XYZ is truly giving the high
motivator to the evaluations of their concentrated on social events of individuals. This factor
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alone will allow XYZ to accomplish their target which is to twist around their net income in next
a year a ton quicker. This would enable the association to think of an alternate course of action
for the future if a portion of their choices neglect to convey anticipated outcomes. The feedbacks
collected by XYZ, will help them to enhance their internal as well as external operations
dramatically.
Conclusion
In conclusion, the communication plan will be one that is highly representative in front of the
customers and the buyers find it attractive and convenient. Moreover, the page will be the one
that is attractive to attract new customers and retain the old ones. The most important important
focus of the page will be to attend the customers in the best possible way and to eliminate all
kind of communication gap. It will help generate more number of satisfied and happy customers
choosing to make their purchase with XYZ Clothing Store through improved online approach.
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References
Abed, S.S., Dwivedi, Y.K. and Williams, M.D., 2015. SMEs' adoption of e-commerce using social media in
a Saudi Arabian context: a systematic literature review. IJBIS, 19(2), pp.159-179.
Al-Mashaqbeh, I.F., 2015. Facebook applications to promote academic engagement: Student’s attitudes
towards the use of Facebook as a learning tool. International Journal of Modern Education and
Computer Science, 11, pp.60-66.
Bellström, P., Magnusson, M., Pettersson, J.S. and Thorén, C., 2016. Facebook usage in a local
government: A content analysis of page owner posts and user posts. Transforming Government: People,
Process and Policy, 10(4), pp.548-567.
Carr, M., 2007. Mobile payment systems and services: an introduction. In Mobile Payment Forum (Vol.
1, p. 12).
Javadi, M.H.M., Dolatabadi, H.R., Nourbakhsh, M., Poursaeedi, A. and Asadollahi, A.R., 2012. An analysis
of factors affecting on online shopping behavior of consumers. International Journal of Marketing
Studies, 4(5), p.81.
Lamy, M. and Hampel, R., 2007. Online communication in language learning and teaching. Springer.
Silverberg, D. and Heimann, J., 2009. An ever-expanding war: Legal aspects of online strategic
communication. ARMY WAR COLL CARLISLE BARRACKS PA.
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