Analyzing Organizational Structures for Effective Crisis Communication

This assignment analyzes the impact of organizational structure on crisis communication, particularly in light of the COVID-19 pandemic. It compares mechanistic bureaucratic structures to organic structures, concluding that the organic structure is more appropriate for crisis situations due to its flexibility, horizontal communication, and employee participation. The assignment further explores tools to enhance communication during crises, including structural empowerment, lateral relationships, organizational learning, and flat organizational structures. Structural empowerment is highlighted as a significant technique for involving staff in organizational structures and facilitating effective communication through social media and increased decision-making involvement. The analysis references scholarly articles to support its claims, providing a comprehensive overview of how organizational design influences crisis communication effectiveness.

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Managerial communication

mechanistic bureaucratic structure organic structure
Centralised structure Decentralised approach
It follows bureaucratic structure by
employing highly centralised authority.
It allows horizontal structure that is most
suited to creative businesses as different
people are included in communication
It follows set of functions, structure, and
processes for implementing the same in
organisation
It encourages group participation by ensuring
the sharing of work responsibilities through
effective delegation of responsibilities
In the given situation, organic organisational structure will be helpful, as it will ensure the
active participation of every employee by sharing the work responsibilities (Kessler, Nixon &
Nord, 2017). In the situation of crisis communication, it is necessary to follow horizontal
communication structure so that any person can be contacted in case of emergency or any
issue. In this way, organic structure is well suited during such crisis for ensuring smooth flow
of the information.
Tool that can be used to improve the organisation structure to enhance communication
during crisis
It is true that different tools can be used such as lateral relationship (exchanging and sharing
the ideas), organisation learning or flat organisation structure. among these, Structural
empowerment is most significant technique that effectively includes the staff in different
structures of the organisation. The empowerment structure of the organisation includes the
councils, policies as well as processes. By using structure empowerment in effective manner,
communication can be done effectively by ensuring professional practice. Structural
empowerment will ensure the use of several social media tools in order to impart the
necessary information across different departments of the organisation. During such situation
of crisis communication, this structure will help in increasing the involvement in decision-
making (Ahmady, Mehrpour & Nikooravesh, 2016).

References
Ahmady, G. A., Mehrpour, M., & Nikooravesh, A. (2016). Organizational
structure. Procedia-Social and Behavioral Sciences, 230, 455-462.
Kessler, S. R., Nixon, A. E., & Nord, W. R. (2017). Examining organic and mechanistic
structures: Do we know as much as we thought?. International Journal of
Management Reviews, 19(4), 531-555.