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Marketing
Advertising

Contents
Introduction......................................................................................................................................2
Target Audience...............................................................................................................................3
Positioning Statements.....................................................................................................................3
Communication Strategy.................................................................................................................4
CREATIVE BRIEF (TEMPLATE).................................................................................................5
References........................................................................................................................................6

Introduction
Cadbury is considering as one of the leading confectionery brand in the international
market. it holds the position of first or second among the 50 largest global confectionery
markets. It offer and produces chocolate, gum as well as other candy brands. It nearly maintains
50,000 employees in over 60 countries as well as sells their product in market everywhere
around the world. Development of Cadbury Chocolate is not exact fine in a few years earlier. It
was a global procurement between leading companies such as Mars, Nestle, Kraft as well as
Cadbury. As an outcome, the company Kraft effectively won the procurement to have possession
of the giant brand a Cadbury. In the modern, Cadbury endorses Dairy Milk sweet with using the
platform of YouTube movie such as Cadbury Eyebrows. At the time once such move is uploaded
to the social media YouTube, it spread faster in the international market. The attractive part of
the campaign is its background music. When an individual listen that music at anyplace, they
must linked up with the Cadbury Chocolate. Thus, furthermost of the individual pay great
consideration on Cadbury as well as its products (ailey & Alexander, 2019).
The main opportunity that the company can able to grab it that Cadbury can able to
enlarge their market share in international market especially in the country Hong Kong. They can
able to expose a sphere garage for vending the goods of sweet which include drinks, related to
chocolate, snacks related to chocolate, as well as chocolate cakes. Cadbury can also make a
fractious over with the brand Oreo russet cookies that help them to enhance the brand awareness.
However, the company also faced some threats as well such as Cadbury chocolates was exposed
that specific of the goods have salmonella as well as melamine in the year 2006 as well as in the
year 200. It is one of the enormous impacts of the brands. Most of the consumers have mislaid
the assurance on the quality of Cadbury chocolates as well as they also have huge participants as
well such as Kinder, Ferrero Rocher, and Toblerone as well as other chocolate brands (Fincham,
2019).
The company has adopted variety of creative tactics to attract its consumers towards its
products to the certain extent. It has adopted various advertising theme than made them
differentiate from the other brands. In a proposal to say best for customers, the brand Cadbury