Strategic Management in Tourism and Hospitality

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Strategic Management in
Tourism and Hospitality
[Type the document subtitle]
11/15/2019
student name

Contents
Introduction......................................................................................................................................2
History of the organization..............................................................................................................3
Internal and external environments (use of SWOT and porters five force models)........................3
SWOT analysis............................................................................................................................3
PESTLE analysis.........................................................................................................................4
Development of strategy at a business, functional and corporate level...........................................5
Corporate level strategy...............................................................................................................5
Business level strategy.................................................................................................................5
Functional level strategy..............................................................................................................6
Competitive advantage and sustainability.......................................................................................7
Impacts of mergers and acquisitions, international strategy and alliances......................................7
Strategic implementation and the importance of leadership and entrepreneurship.........................8
Organizational structure, controls and corporate governance.........................................................9
Conclusion.....................................................................................................................................10
Recommendations..........................................................................................................................11
References......................................................................................................................................12

Introduction
Strategic management is one of the major aspect of a management field includes creation and
implementation of various objectives and goals and considers initiatives to be taken by the
company’s top management team that will be considering constant change in environment of
business and necessary changes while creating strategies in order to accomplish objectives and
goals. The objective is to understand the relevance of the strategic decision for the company as
the success factors. Decisions for an organization like mergers and acquisition will also be
consider
This report will focus towards strategic management of one of the organizational case considered
in tourism and hospitality industry. The report structure will include analyzing business
environment pertaining to the internal and external analysis tool, in order to understand the
strategies of the company and analyzing the strategic importance and relevant business and
corporate strategies will be recommended.

History of the organization
Hilton Sydney is situated in heart of the city close to entertainment, shopping, and featured
luxury accommodation. The Hilton hotel group is a global brand offering resort and hotel range
across the world. The group was initiated in December 31, 2018 that included around 586 Hilton
hotels in 85 nations. Hilton Sydney has reflected the flavors of Australia by offering large
number of services and luxurious experience for the guests (hilton, 2019).
The company has been awarded with glass brasserie, Sydney restaurant, by Luke Mangan. Hotel
Sydney has been found as largest convention spaces with the accommodation facilities of three
thousand guests, spa has also been the part which includes various therapies and relaxing
treatments. Moreover, zeta bar and marble bar are two stylish bars of this hotel which is found to
be attractive to the guests (Aksoy, 2018).
Internal and external environments (use of SWOT and porters five force
models)
Environmental analysis is one of the important aspects for any organization, which need to be
reviewed after a time span in order to look for changes required as it has been analyzed that the
environment is very dynamic and it may impact the company’s and eventually the strategies are
to be changes accordingly.
SWOT analysis
Strengths
 Central location
 Global brand recognition
 High customer satisfaction (Andersson, 2016)
Weakness
 Lack of flexibility
 Increasing competition
 Target only high income group