Security Issues of using social media for business
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Added on 2022/10/10
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This write-up discusses the security issues that businesses face while using social media. It highlights the importance of being cautious while using social media for marketing and customer engagement. Desklib offers study material for IT courses with solved assignments, essays, dissertations, etc.
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Security Issues of using social media for business Introduction It is true that several security issues tend to target the social media. Social media has helped the company in a great way to market its business and connect with the customers. In the recent time, increasing use of social media has possessed several security issues in the business. Therefore, for protecting the company from the different security threats, it is also essential to be aware of the security risks that can come in front due to the presence of social media. In the paper also, discussion has been done on the security threats that is faced by businesses due to the presence of social media. Major security issues faced by the businesses Virus attacks and Ransomware: the term, Ransomware present several malicious software that block the easy access to computer system. Social media account of the business can be used in mainly two ways. Firstly, any bad or negative actor can capture the personalised details from the account of social media. The information that is collected can be used for creating the fake email. Secondly, it is obvious that the information collected will be posted to the email (Soomro, Shah & Ahmed, 2016).Due to the correct information on email, recipient might think that the email is safe. Uncontrolled user access: It is true that several companies share the credentials with social media agencies, managers as well as consultants. Due to this, it proved to be the bad practice for security. Besides this, several companies also have application that directly connected with the social media account. Due to this, it becomes easy for the hackers to sue the information for their personal use. In this way, uncontrolled access of the users generate several problem for the company that ends up by possessing negative consequences. Profile hacking: it is one of the major threat seen due to the social media presence. The presence of several hackers presents the high risk to the businesses when their profile is hacked. The hacking of profile lead to the misuse of significant information available on the profile of the company (Saridakis, Benson, Ezingeard & Tennakoon, 2016). Human errors: It is most common security issues associated with the use of social media for business. There are times when employees share their naughty photos on the
account of the company. This lead to the compliance risk and buffet of security. It is the most common thing that cause security risks such as scams, phishing attacks, as well as some other cyber annoyance (Walash, 2019). Brand impersonation: recently, businesses are falling prey in terms of the brand impersonation. It is because almost all the hackers as well as competitors might promote the wrong things on the duplicate file (Abomhara, 2015).It is rightly stated that the social media profile of the business tends to represent. Therefore, any false activity conducted on the profile can send the wrong message to the customers. Any wrong information or misleading information fi reach to the customers, it seriously harms the brand. Phishing: It means creation of the false social media accounts that look quite similar to the original account of the business. By using such methods, hackers tend to attract huge number of customers toward themselves. By making wrong use of the business social media account, they also steal the confidential information of the customers. In addition to this, several people also end up by sharing their credit card or bank details with the fraud people. It is the most significant security threat that imposes the high level of risk to the new as well as existing customers (Stieglitz, Mirbabaie, Ross & Neuberger, 2018). Not paying enough attention on the social media: This also proves to be the serious consequence to the company. If any business leaves the account unmonitored, it become the target of the malicious attack such as virus. It might be possible that followers start spamming the message from the account. This will lead to losing of the confidence and trust related to the brand. Through these things, business data can be put at risk with the increase in malicious application. The risk to computer security does not come from the attackers social media efforts. Most of the employees also lead a connected life where they regularly posting and checking on social media at every hour of the day (Zhang & Gupta, 2018).Moreover, effective social engineer attackers also able to easily convince the users for revealing their authentic information or passwords. These kind of administrative attacks bring several negative consequences especially when business do not have the significant resources to recover the data from attack (Shoro, Hyder & Kazmi, 2018). Conclusion In the limelight of above discussion, it can be concluded that social media has transformed the business. It gives the new way to company the way it reach to its customers.
At the same time, security risk has also increased through the social media. It has become the major concern for the businesses. However, it is true that social media cannot be ignored because it plays a significant role in the business. The major risk identified from the social media is the infection of systems and networks by the malware. At the same time, it is also seen that business data can be put at risk with the increase in malicious application. Due to these security threats, several business units end up by damaging the image of their company. It is therefore required by the company to ensure the clear social media policy so that it can safe itself from the security threats.
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References Abomhara, M. (2015). Cyber security and the internet of things: vulnerabilities, threats, intruders and attacks.Journal of Cyber Security and Mobility,4(1), 65-88. Saridakis, G., Benson, V., Ezingeard, J. N., & Tennakoon, H. (2016). Individual information security, user behaviour and cyber victimisation: An empirical study of social networking users.Technological Forecasting and Social Change,102, 320-330. Shoro, S., Hyder, M. S., & Kazmi, S. N. H. (2018). Social Media Security Risks and Cyber Threats.International Journal of Computer Science & Emerging Technologies,2(1), 33-37. Soomro, Z. A., Shah, M. H., & Ahmed, J. (2016). Information security management needs more holistic approach: A literature review.International Journal of Information Management,36(2), 215-225. Stieglitz, S., Mirbabaie, M., Ross, B., & Neuberger, C. (2018). Social media analytics– Challenges in topic discovery, data collection, and data preparation.International journal of information management,39, 156-168. Walsh, J. P. (2019). Social media and border security: Twitter use by migration policing agencies.Policing and Society, 1-19. Zhang, Z., & Gupta, B. B. (2018). Social media security and trustworthiness: overview and new direction.Future Generation Computer Systems,86, 914-925.