Cultural Aspect Affecting Retailing in China and Australia

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Retail management

Cultural aspect affecting retailing in China and Australia
Retailing sector is the biggest employer in every country due to the increasing demand.
Retailers are also facing rapid changes in the industry due to the shift in demand of
customers. The move of people to online shopping is putting high pressure on the retailing
stores as well as opens the surrounding environment in Australian shopping centres and
malls. It is seen that the e-commerce is totally transforming the retail landscape in Australia.
This has resulted into the closure of several retailing stores. Due to the shifting of sales to
online market, brick, and mortal stores has to close.
In Australian market, due to the busy schedule of people, retailing industry has taken the
pave. Due to this, every customer wants to shop less than one proof. This is the retailing
industries in Australia is putting their consideration to change their store format. The new
retailing format is including almost all the daily needs product under one roof. In spite of this,
online retailing has also increased to a large extent due to the growing demand of customers
to get fast services. It has also reduced the time of people by not waiting for long time in
queue. This has shifted the offline demand of retailing to the online retailing (Devin and
Richards, 2018).
It is also true that the Chinese consumer lifestyle as well as culture is totally different through
the county. Due to the increasing shift of consumer toward, health and wellness, convenience,
fresh food, retailing industry has to shift to the agri food products. Consumers are
increasingly demanding the fresh food due to which retailing industries have to work on daily
basis. It is found that the consumption of Chinese consumers has also increased that increased
the spending of consumers on several things. Due to the sophisticated consumers, retailing
industry of China has demand the e-commerce on huge scale. Alibaba, China largest e-
commerce company has also found the three forces that will change the retailing market of
China (Miller, 2018).
Several social factors are impacting the retailing industry of China. Consumers are accepting
the internet commerce in the recent time. people are also giving huge attention on the
advertising. Due to the increasing educational level of the people, customers are getting
comfortable with the technological changes. This has led the retailing industry to transform
themselves technologically. Besides this, internet giant have also enabled the retailing