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The Rise Of Technology Essay

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Added on  2021-09-08

The Rise Of Technology Essay

   Added on 2021-09-08

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Networks and Partnership
The Rise Of Technology Essay_1
EXECUTIVE SUMMARY
In this report, the ‘rise of technology’ megatrend is evaluated to understand its impact on
the performance of Unilever. The rise of technology has disrupted the traditional ways of
operations and processes for companies and digitalisation has created new opportunities
and challenges for them. The popularity of automation, advanced analytics and artificial
intelligence (AI) have changed the way Unilever manages its operations and processes. The
company uses these technologies for improving the efficiency of its production operations
which reduces costs of production and increasing efficiency. The company uses AI to scan its
candidates in order to hire them from all around the globe without incurring significant
costs in recruitment and selection process. The corporation uses big data to monitor its
customers and predicts their demands which resulted in increased profitability of the
company. The key limitations of the use of these technologies include job cuts in the
company, expensive implementation process, negative brand image, inability to adapt in
different operations and others. Various recommendations are given in the report as well
which include investment in research and development program, creating new jobs in these
technology fields and identification of problems before implementation of these
technologies. Compliance with these policies will result in increasing the profitability of the
company which will sustain its growth in the industry.
The Rise Of Technology Essay_2
TABLE OF CONTENTS
Introduction...............................................................................................................................3
Rise of technology......................................................................................................................4
Operations and process concepts..............................................................................................5
Impact of megatrend on performance of Unilever...................................................................6
Limitations..............................................................................................................................8
Conclusion and Recommendations..........................................................................................10
References................................................................................................................................11
The Rise Of Technology Essay_3
INTRODUCTION
Global megatrends are referred to macroeconomic and geostrategic forces which have the
potential to shape the entire world and its collective futures. These forces have a broad and
varied impact on the society which creates both tremendous opportunities as well as
extremely dangerous risks to mitigate. In this report, the megatrend of rise of technology
will be evaluated to understand how digitalisation has influenced the performance of
Unilever by creating opportunities and challenges. In the past few decades, the rise of
technology has brought significant changes at a global stage which creates new growth
opportunities for organisations (PwC, 2016). These changes have brought new threats with
them as well by disrupting current processes which adversely reflects on many industries. In
the case of Unilever, the corporation operates in the consumer goods industry and its
operations are highly influenced by the rise in technological advancements.
This report will evaluate the impact of different technological advancement on corporations
to understand how these technologies positively and negatively impact organisations at a
global stage. The impact of these technologies on operations and processes will be
evaluated. Unilever is selected as the corporation for this project based on which the impact
of technologies such as automation, AI and advanced analytics on the company will be
analysed to understand how it has helped or hindered the performance of the company and
whether there are any limitations present relating to the use of operations concepts. A
conclusion will be given in the end and recommendations will include in the report which
can assist the management of Unilever in leveraging the technologies to use it for their
advantage.
The Rise Of Technology Essay_4

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