EXECUTIVE SUMMARY In this report, the ‘rise of technology’ megatrend is evaluated to understand its impact on the performance of Unilever. The rise of technology has disrupted the traditional ways of operations and processes for companies and digitalisation has created new opportunities and challenges for them. The popularity of automation, advanced analytics and artificial intelligence (AI) have changed the way Unilever manages its operations and processes. The company uses these technologies for improving the efficiency of its production operations which reduces costs of production and increasing efficiency. The company uses AI to scan its candidates in order to hire them from all around the globe without incurring significant costs in recruitment and selection process. The corporation uses big data to monitor its customers and predicts their demands which resulted in increased profitability of the company. The key limitations of the use of these technologies include job cuts in the company, expensive implementation process, negative brand image, inability to adapt in different operations and others. Various recommendations are given in the report as well which include investment in research and development program, creating new jobs in these technology fields and identification of problems before implementation of these technologies. Compliance with these policies will result in increasing the profitability of the company which will sustain its growth in the industry.
TABLE OF CONTENTS Introduction...............................................................................................................................3 Rise of technology......................................................................................................................4 Operations and process concepts..............................................................................................5 Impact of megatrend on performance of Unilever...................................................................6 Limitations..............................................................................................................................8 Conclusion and Recommendations..........................................................................................10 References................................................................................................................................11
INTRODUCTION Global megatrends are referred to macroeconomic and geostrategic forces which have the potential to shape the entire world and its collective futures. These forces have a broad and varied impact on the society which creates both tremendous opportunities as well as extremely dangerous risks to mitigate. In this report, the megatrend of rise of technology will be evaluated to understand how digitalisation has influenced the performance of Unilever by creating opportunities and challenges. In the past few decades, the rise of technology has brought significant changes at a global stage which creates new growth opportunities for organisations (PwC, 2016). These changes have brought new threats with them as well by disrupting current processes which adversely reflects on many industries. In the case of Unilever, the corporation operates in the consumer goods industry and its operations are highly influenced by the rise in technological advancements. This report will evaluate the impact of different technological advancement on corporations to understand how these technologies positively and negatively impact organisations at a global stage. The impact of these technologies on operations and processes will be evaluated. Unilever is selected as the corporation for this project based on which the impact of technologies such as automation, AI and advanced analytics on the company will be analysed to understand how it has helped or hindered the performance of the company and whether there are any limitations present relating to the use of operations concepts. A conclusion will be given in the end and recommendations will include in the report which can assist the management of Unilever in leveraging the technologies to use it for their advantage.
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