Analyzing the Business Environment of Raby Hunt Restaurant

This article provides an in-depth analysis of the business environment of Raby Hunt Restaurant through PESTEL and SWOT analysis. It also highlights the importance of business ethics and ethical considerations in the hospitality industry, especially in the current scenario of Covid-19 and environmental concerns.

Institute of Hospitality
&Tourism

Table of Contents
Part 1: Introduction..........................................................................................................................1
Outline &background of industry sector &chosen organisation............................................1
Part 2: Analytical framework &concepts.........................................................................................2
PESTEL analysis....................................................................................................................2
SWOT analysis.......................................................................................................................4
Porters Generic Strategies’ ......................................................................................................5
Part 3: Importance of business ethics &ethical considerations........................................................6
Conclusion &recommendation...............................................................................................7
REFERENCES................................................................................................................................8

Part 1
Introduction
The term "business environment" refers to the totality of all elements, both externally
&internally, that seem to have a significant impact on an organization . a good &decision-
making. Furthermore, the business environment encompasses all external influences such as
consumers, competition, vendors, the administration, &the sociological, cultural, political,
economic, &legal situations that affect the company organization's operations &final choice
explicitly or implicitly (Huang and et. al., 2021). It is analyzed that it has been observed & also
analyzed that now the internal component of the business ecosystem contains & incorporates the
variables that present inside a firm or an organization that impact the strategic analysis procedure
&decisions. Various variables, but at the other extreme, tend to constitute &consist of elements
that are externally to the company or organization yet have a substantial impact on the
organization's business working of the system. Furthermore, the current study's key goal is to
gain a fuller insight of the Raby Hunt hotel's business climate, both internally & externally.
It is determined that the contemporary project's major goal is to debate & also analyze the
conceptual approach & also conceptions using PESTEL analysis & also SWOT analyses, as
well as to evaluate the comparative benefit of the chosen companies. Furthermore, the major &
crucial purpose of the current inquiry is to review &debate the importance of business ethics &
ethical issues (including CSR) in today’s economy.
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Outline & background of industry sector
The Raby Hunt, into the well well-known two Michelin star restaurants in Summerhouse,
County Durham, United Kingdom, has been chosen for this project. Furthermore, while the
chosen The Raby Hunt restaurant is hardly a blip on the map, the community of Summerhouse
today features one of several north-most east's innovative &progressive restaurants, as well as a
wonderful wine cellar (Raby Hunt, 2022).
Apart from this , Raby Hunt restaurant tends to be occupying a Grade II-listed former inn
once largely populated by the namesake hunt, this reinvigorated cafe is beautifully
contemporaneous in style, with deliberations now concentrated on just one ultra-sophisticated
wine pairing of 15 course work from the forefront of innovation of modern British cuisine (Xu
and et. al., 2022). Moreover, while the Raby Hunt restaurant is built in a 200-year-old Grade II
listed structure, it was inaugurated in 2009 as Chef James Close's debut hotel. It received its first
star in 2012 & also it is determined that second in 2016, making it the only restaurant in North
East England to achieve that status (as of January 2019).
The flavors meet in a tart of mango, yuzu, & also coconut, while black olive & chocolate stay
company with sheep’s yoghurt, according to the Raby Hunt restaurant. The service is fantastic,
&the comprehensive wine selection provides a wide spectrum of lineage, quality, & bargain
(Mehraliyev, Chan and Kirilenko, 2021).
The purpose of the hotel industry, as perceived &assessed, is to give clients with a pleasant
experience. Furthermore, the hospitality industry encompasses a wide range of disciplines within
in the service industry, including lodging, restaurant services, event organizing, parks, hotels &
restaurants (McCartney and Kwok, 2022). It is determined that Hotels, tourism organizations,
clubs, &pubs are all included. The hotel industry has been seen & analyzed to be one of the most
dynamic business sectors & also industries, with numerous new patterns & also dynamism
constantly participating. However, a recent downturn in the hospitality business has been
observed in the form of a dramatic lockdown & stringent social distancing regulations
promulgated by pandemic that is having a significant effect &causing impediment in the overall
economic climate of the hospitality industry.
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Part 2: Analytical framework &concepts
Analytical frameworks &business models typically give as well as provide a conceptual
basis, as well as outline essential business topics that aid in some kind of a better identification
&explanation of an organization's business environment. The following is an example of how to
apply several theoretical concepts in the context of The Raby Hunt restaurant &catering industry:
PESTEL Analysis
PESTEL analysis is a very useful &efficacious entrepreneurship tool that aids in the analyzing of
underlying driving factors, as well as their role &influence on corporate strategies selection
(Chon, 2021). In the framework of the Raby Hunt restaurant, the important characteristics
&variables offered by the PESTEL framework have been explored & analyzed as follows:-
 Political factors- This factor mainly concerned about some appropriate factors like
polices, taxation policies, trade policies and political stability and also another aspects
of government decision-making &strategy creation all have a consequence on & also
effect on the hospitality business. The UK has a very secure life, which benefits the
Raby Hunt restaurant's commercial operations & also operations. However, current
concerns & the Brexit referendum are increasing the amount of instability &
complexity in the UK political environment, which is having a negative influence on
the Raby Hunt restaurant's commercial operations (Kotur and Dixit, 2022).
The Brexit referendum has resulted in stringent international investment, posing
problems &challenges for Raby Hunt restaurants in the form of delays &complexity in
obtaining the raw materials required inside the hospitality sector (Minor and Heyes,
2022).
 Economic factors - It has been observed that the hospitality industry has a substantial
influence on the economy, which includes economic independence, growth rate, labor
force participation rate, customer's purchase capability, & other factors. The UK has a
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stable & also developing economy, which promotes the Raby Hunt restaurant's
expansion in order to attract more international tourists & also mainly increase leisure
expenditure.
However, the recent emergence of the covid-19 has created & exacerbated many
difficulties &challenges for the Raby Hunt restaurant's economic working of the system,
resulting in a temporary lockdown & also severe social separating regulations. As a result, the
hospitality industry in the UK is currently experiencing a downturn, owing to concerns such as
financial meltdown & also low productivity, which has resulted in the continuous & temporarily
closure of very many businesses &restaurants.
 Social Factor – This factor mainly convened about the demographical and
geographical factor. It tends to incorporate consumer preferences &societal attitudes
that are constantly changing, resulting in a slew of problems &concerns for the hotel
industry in the United Kingdom. It was seen &noted that the UK society is always
drawn to food service industry, which is encouraging & also contributing to further
development & potential for the hospitality business & also Raby Hunt restaurant (TT
and et. al., 2022). However, there has been a recent trend in customer preferences
&flavor towards & in the support of organic cuisine, which presents an opportunity for
Raby Hunt restaurant to offer new meals &better items in trying to entice &
accommodate a bigger amount of customer.
 Technological – Factor – This factor mainly focus about the technological component
consists of & includes the continuous advancements that is promoting & also directing
higher levels of organizational improvement inside this functioning & also performance
of the hotel industry in the country (Ali, Grabarski &Konrad, 2022).It has been
observed & also assessed that rapid technological advancements are having &will
continue to have a good effects on the Raby Hunt restaurant's company activities, as
they sustain a shift forward into internet &digital programs that enable &try to appeal a
large amount of customers, as well as smooth operation & also helpful to enhanced
efficiency for such hospitality sector, even during Covid-19 era.
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 Environmental factor – In This factor , it is determined that macro environment is
often associated &related to environmental conservation & preservation, which has a
profound influence on the accommodation sector in the Region, as well as the Raby
Hunt restaurant's business operations (Li and Zhang, 2022).Customers in the UK are
becoming more conservative & also environmentally conscious, putting pressure on the
Raby Hunt restaurant to make a change &use renewable & also eco-friendly resources
while also reducing carbon emissions & also another contaminants.
 Legal factor-It tends to have a big impact on commercial operations of the
entertainment industry in the United Kingdom, as many new policies & the laws have
been enacted to safeguard the rights of patients & also employees, putting pressure on
the Raby Hunt cafe & also posing numerous new obstacles. For example, hoteliers in
the United Kingdom are required to follow the Gas Safety. Regulations 1998 in order to
ensure their visitors' safety (Lui and Goel, 2022).
SWOT Analysis
It is a critical & also necessary management platform that enables for the examination of an
organization's internal &micro elements. The following is the result of a SWOT analysis in the
context of the Raby Hunt restaurant, which depicts its strengths, weaknesses, opportunities,
&threats (Cheng, Fong and Law, 2021).
Strengths Weakness
 It is determined that this organization is
providing a safe & also comfortable
environment as well as a great &diverse food.
 It is analyzed that chefs & also employees who
are creative & imaginative.
 It is analyzed that poor communication
&coordination &meal preparation delays.
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 Use of digital &social media to design an
efficient marketing strategy.
Opportunity Threats
 Digital technology provides a cost-effective
means of achieving greater expansion &growth
potential.
 The Opportunity in the realm of assisting the
tourism industry in terms eco-friendly &urban
designers.
 Numerous challenges have arisen as a
result of Covid-19 &Brexit.
 In the UK's hotel industry, there is
highly competitive (Lee, 2022).
Porter’s Generic Strategies
Commercial company implements Porter's generic strategy in order to improve strategy
formulation & also decision making, resulting in a larger company’s competitiveness. In the
context of the Raby Hunt restaurant, the four primary strategies presented by Porters Generic
Techniques are appraised are given below-
 Cost leadership strategy - The Raby Hunt restaurant tends to focus &emphasize cost
reduction in able to manufacture cheap &reasonable product in order to appeal & also
accommodate to a wider number of users as a result of the implementation &usage of the
cost leadership strategy.
 Differentiation strategy - This strategy entails the Raby Hunt restaurant making steps to
ensure &differentiate its services & also goods from those of its competition. As a result,
the marketing plan usually entails reviewing latest developments &making continuous
changes, modifications, &improvements to the product &services in trying to entice or
cater to a wider number of clients (Smith, 2022).
 Cost focus strategy – it is determined that the cost-cutting method usually entails
focusing on a specialized market & also became an expert &selling products at a smaller
profitability ratio.
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 Differentiation focus - This strategy also entails concentrating on &joining a new market
through increased & also greater levels of creativity &innovation in sales & service.
Based on the foregoing debate, the Raby Hunt store's differentiation strategy appears to
be the most appropriate &effective, as it encourages greater innovation &inn ovation in
services in order to attract &cater to a bigger variety of clients (Sigala and et. al., 2021).
On the basis of Raby Hunt's strategy, on Sunday afternoon lunchtimes, the restaurant
presents &offers a smaller version of its tasting menu, as well as an extra special experience that
includes choosing a seat just at store's Kitchen Table, where the kitchen staff prepare the home
cooked meal in front the consumers' eyes, with several big shock course work thrown in for good
measure.
Part 3: Importance of business ethics and ethical considerations
It has been seen that in current business environment, a higher level of the importance of the
business ethics and ethical consideration within hospitality industry is being seen because of the
change in the government attitude and customers perception in favour of conservation of’
environment (Mehraliyev, Chan and Kirilenko, 2021). Further, based on the internal and external
analysis of the Raby Hunt restaurant it has been seen the threat of covid-19 and many other
issues such as global warming, high level of pollution created by hospitality business, higher
carbon emission, etc. has made it vital to implicate and give importance to business ethics and
meet all the set ethical considerations. The Raby Hunt restaurant tend to effectively meet and
fulfil all its CSR (corporate social responsibility) to meet its set business ethics and ethical
considerations that comprises of effectively being self-regulate thigh having control on all its
actions along with be socially accountable and responsible to meet the needs and desires of its
customers, stakeholders, and the society and environmental world at large (Huang and et. al.,
2021). Further, it has been also seen and reviewed that the concept of business ethics and ethical
consideration are tend to be important for the Raby Hunt restaurant as it supports meeting of all
set standards of behaviour along with making it more socially responsible and meeting all set
legal legislation that lead to improved business operations. A vital role is being played by the
leaders on supporting and meeting the business ethics and fulfilling key social responsibility by
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the way of effectively and regular directing and educating the employees towards the ethics and
set standards (Chon, 2021). Along with this, it has been also seen and analysed that the
implication and adoption of the participative nature of leadership within the Raby Hunt
restaurant is supporting ethics and CSR within this hospitality company internally by the way of
leading regular training and creation of awareness in employees to perform all business activities
in environmental friendly manner along with leading and setting improved control and check on
carbon emission. Further, many steps such as focusing in reuse, reduce and recycle of all
products and making economical use of resources are made by the Raby Hunt restaurant to
ensure meeting of business ethics and ethical consideration (Cheng, Fong and Law, 2021). Apart
from this, a regular check on the quality of product and services is also being made by the Raby
Hunt restaurant to effectively meet the all set ethical consideration and standards along with
implication of all set CSR and other legislation. Beside this, the implication and use of the
participative nature of leadership has also played a vital role in effectively following up the
workplace health and safety program through supporting effective communication and protection
of employees at every stage (Sigala and et. al., 2021). Further, the leaders also tend to make
employees aware about use of organic as well as renewable ways of energy provider along with
focusing in economical uses that plays a vital role in checking the carbon emission and other
pollutes caused by day to day business activities thus, ensures amore ethical and reasonable
business activities for the Raby Hunt restaurant. Finally, reducing the use of plastic along with
conserving water, planting more trees, using the sustainable materials, adopting clean energy,
etc. are also some effective steps and ways taken by the leaders of the Raby Hunt restaurant to
support and meet the ethical consideration and become for socially responsible (Fang and Choi,
2021).
Conclusion and recommendation
Based on above report, a summarising can be made that all the set objective comprising of
the better understanding about the business environment of the Raby Hunt restaurant including
its internal as well as external environment has been made that reflect that the higher level of
political and economical instability is being faced by the hospitality industry because of the
Covid-19. Further, the main objective of the current project of discussion and analysis about the
analytical framework and business concept has been also made in context of Raby Hunt
restaurant by the by of application of PESTEL and SWOT analysis that reflected both positive as
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well as negative implication of internal and external factors. It has been concluded that the
change within the technology and implication and use of digital technology is leading a positive
impact the Raby Hunt restaurant through providing an efficient way of conducting business
operations. Finally, it has been reviewed that the importance of business ethics and ethical
considerations (including CSR) is becoming vital in todays business environment as it helps in’
ensuring conservation of environment along with leading better quality and standards services
for customer while keeping in mind the overall welfare of larger society. Further, a
recommendation can be made for Raby Hunt restaurant to have and make use of the
differentiation strategy that supports improvement and betterment in its existing services to
ensure higher competitive strength. Along with this, offering better quality and improved
services based on automation and digitalisation of business operation would also attract and cater
lager number of customers and helps in mitigating negative impact of covid-19.
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REFERENCES
Books and journal
Ali, M., Grabarski, M.K. and Konrad, A.M., 2022. Women in hospitality and tourism: a study of
the top-down and bottom-up dynamics. International Journal of Contemporary
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Cheng, N.T.Y., Fong, L.H.N. and Law, R., 2021. Mobile payment technology in hospitality and
tourism: a critical review through the lens of demand, supply and policy. International
Journal of Contemporary Hospitality Management.
Chon, K., 2021. APacCHRIE and Evolution of the Asian Paradigm of Hospitality. Journal of
Hospitality & Tourism Research, 45(5), pp.945-948.
Fang, M. and Choi, K., 2021. Thriving in uncertain worlds: The mediating role of psychological
safety in hospitality and tourism students' online learning outcomes.
Huang, A. and et. al., 2021. When artificial intelligence meets the hospitality and tourism
industry: an assessment framework to inform theory and management. Journal of
Hospitality and Tourism Insights.
Kotur, A.S. and Dixit, S.K. eds., 2022. The Emerald Handbook of Luxury Management for
Hospitality and Tourism. Emerald Group Publishing.
Lee, K.H., 2022. Luxury Hospitality and Tourism during the Pandemic. In The Emerald
Handbook of Luxury Management for Hospitality and Tourism. Emerald Publishing
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Li, F. and Zhang, L., 2022. The Influence of COVID-19 on Vocational Hospitality and Tourism
Students Career Choices.’ Journal of China Tourism Research, pp.1-18.
Lui, T.W. and Goel, L., 2022. Learning effectiveness of 3D virtual reality in hospitality training:
a situated cognitive perspective. Journal of Hospitality and Tourism Technology.
McCartney, G. and Kwok, S.S., 2022. Closing the Gap between Hospitality Industry and
Academia Research Agendas: An Exploratory Analysis Case Study. Journal of Quality
Assurance in Hospitality & Tourism, pp.1-19.
Mehraliyev, F., Chan, I.C.C. and Kirilenko, A.P., 2021. Sentiment analysis in hospitality and
tourism: a thematic and methodological review. International Journal of Contemporary
Hospitality Management.
Minor, K. and Heyes, A., 2022. 50 Shades of the Luxury Hospitality Industry. In The Emerald
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Sigala, M. and et. al., 2021. A bibliometric overview of the Journal of Hospitality and Tourism
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Smith, J., 2022. The Butler Did It!Luxury Accommodation Management in Tourism from the‘’
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TT and et. al., 2022. Social media research trends in tourism city context. International Journal
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Xu, J. and et. al., 2022. Fostering Work-integrated Learning in Hospitality and Tourism: An
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Online:
Raby Hunt. 2022. [Online] Available Through:< https://www.squaremeal.co.uk/restaurants/raby-
hunt_4751 >.
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