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International Business Assignment (Solved)

   

Added on  2020-11-23

15 Pages4170 Words212 Views
Rachel MisambuUWL I.D. 21394903International Business

Table of ContentsEXECUTIVE SUMMARY.............................................................................................................1INTRODUCTION...........................................................................................................................2Business drivers behind company's expansion into a given country..........................................2PESTLE Analysis........................................................................................................................2Trade Barriers..............................................................................................................................4Ethical and social issues to be considered into United kingdom SME......................................5Cultural preference to be considered by business.......................................................................6Expansion methods chosen by an organisation...........................................................................7CONCLUSION................................................................................................................................8REFERENCES..............................................................................................................................10

EXECUTIVE SUMMARYIn the present context, international business plays very crucial role for the overalldevelopment, expansion and diversification of business operations effectively and efficiently. AsFruit & Veg. Co. is planning to launch new product in china which is Ultra TemperatureProcessing milk which is prepared by heating of milk at 135 degree Celsius which helps to killthe spores present in the milk. Their are many benefits of drinking UHT milk as this providescertain nutritive benefits such as it contains calcium, calories, proteins and its is highlypasteurized milk. In order to gain competitive advantage at the international market place whichwill help the managers of Fruit & Veg Co. than they required to adopt latest technologies andtools to achieve success and growth for long term. Fruit & Veg Co. is a small scale enterprise inUK which wants to expand and diversify their business at international level. Consumer of chinamainly lay emphasis on hygiene factor of the product and are highly motivated and influenced topurchase the products of Fruit & Veg Co. because of attractive and innovative packaging.1

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