RACV Roadside Assistance: Analysis of 4Ps Marketing Mix and Recommendations

Running head: SERVICE MARKETING
SERVICE MARKETING
Name of the Student
Name of the University
Author Notes

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SERVICE MARKETING
Executive Summary
RACV Roadside Assistance is one of the major companies in Australia that provides roadside
assistance to the mechanical failures of the cars in different parts of Australia. The 4 Ps
marketing mix of the company is considered where there are some benefits for the company
and some drawbacks for the same. Some recommendations for the company is also
considered in consideration to the marketing mix of the company along with the reflective
assessment of the brand.

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SERVICE MARKETING
Table of Contents
1. Introduction to RACV Roadside Assistance..........................................................................3
2. RACV Roadside Assistance’s association with the 4P of marketing....................................3
3. Recommendation to change one of each of the Ps of RACV Roadside Assistance..............4
4. Two areas of customer dissatisfaction and two recommendation for each of the area..........5
5. Reflection of the assessment..................................................................................................6
6. Reference................................................................................................................................7