This presentation discusses the SWOT and PESTLE analysis of Radisson Blu Hotel, Larnaka Cyprus, and its impact on the growth and development of the organization.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
Radisson Blue Hotel – Swot and Pestle Analysis
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
The presentation brings about the discussion on the assessment of the Radisson Blu Hotel, Larnaka Cyprus, which is an international chain of full service hotels and resort brands for Radisson hotels. The assignment will discuss the Swot and Pestle analysis of the Hotel and the impact of issues on the growth and development of the organisation. Swot analysis refers to the strategic planning method which evaluates the strengths, weakness, opportunities or threats in context to any business organisation.
SWOT Analysis of Radisson Blu •OneofthemajorstrengthofRadissonBluin Cyprus is large customer base, as it attracts more than two million tourists annually. •The hotel chainalso have wide target segments and high brand recall in the industry. •Radisson Reward program has been a well known aspect of the high demand for the services from the customers (ALANANZEH et al., 2018).
Weaknesses of Radisson Blu •High promotion costs is one of the weaknessesof the hotel chain as the Radisson group has plannedto expand and reposition itself in the market. •Too much spread or increased number of segments (Yazici, Koseoglu and Okumus, 2016). Opportunities •Changingmarket trends and the focushas been shifted towards improving service, which determines the opportunities available in the future (Zientara and Bohdanowicz, 2016).
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Threats of Radisson Blu •The hotel chain has achieved great success in the industry, however there are some of the threats as competition (Farmaki et al., 2015). •Examples of the hotel chains or competitors in the hospitality industryincludeShangri-LaHotels&Resorts,Hilton, Wyndham worldwide and others (Mauree and Geneletti, 2017).
Pestle analysis of Radisson Blu •Political environment To discuss about the political scenarioor environment of Cyprus, it has been found that the country has relatively stable whichpreventsanynegativeimpactsonthehotelchain (Farmaki et al., 2015). The economic environment of any region or the country plays a major role in the working of the businesses operating under it.Thus,macroeconomicsituationoftheregionexert influence on each kind of industry operating within system (Cronin et al., 2016).
To state moreabout the economic environment inCyprus it has been foundthat the economic system of this region is largely dependent on the tourism and related activities such as operations of various hotel chains in the hospitality industry (Robinson et al., 2016). The importance of social environmental factors has been highly related to the tourism, orhospitality industry. Like the economictrends,andaspectsthesocialenvironmentalso shapes the hospitality industry (Mariani et al., 2016).
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Technological Environment •Discussing about the technological factors or aspects it states about the infrastructure of the hotel chain which attracts large number of consumers in the industry (Vanhove, 2017).
Legal and Environmental factors •Legal factors in context tothe businesses in any industry includes the factors such as tax system, or rates, or the laws and regulations for conducting tradewithin a specific region (Moutinho and Phillips, 2018). •Environmental factors has gained more importance from the past few years. These factors consist of the issues of scarcity of raw materials, pollution targets, ethical standards and business practices. Thus, these areconsidered vital to the performance of the hotel chain (Jani and Han, 2015).
Toconclude from the analysis or assessment of the hotelchain, Radisson Blu Cyprus in the preceding slides,ithasbeenfoundthatthekeyaspectsof dedication, and patience has been the major factor in the determination of success.
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
References ALANANZEH, O.A., Ra'ed, M.D., JAWABREH, O., Al MAHMOUD, A. and HAMADA, R. (2018) The Impact of Customer Relationship Management on Tourist Satisfaction: The Case of Radisson Blue Resort in Aqaba City.Journal of Environmental Management and Tourism, 9(2), pp. 227-240. Cronin, M.T., Ochoa, J.G.D., Gardner, I., Fisher, C., Leedale, J., Dalby, M., Barnett, S., Genever, P., Ball, A., Alfirevic, A. and Lyon, J. (2016) Abstracts from the In Vitro Toxicology Society Annual Meeting Radisson Blu Hotel Glasgow, United Kingdom November 14–15, 2016.Applied In Vitro Toxicology, 2(4), pp. 235-246. Farmaki, A., Altinay, L., Botterill, D. and Hilke, S. (2015) Politics and sustainable tourism: The case of Cyprus.Tourism management, 47, pp.178-190. Farmaki, A., Altinay, L., Botterill, D. and Hilke, S. (2015) Politics and sustainable tourism: The case of Cyprus.Tourism management, 47, pp.178-190 Jani, D. and Han, H. (2015) Influence of environmental stimuli on hotel customer emotional loyalty response: Testingthemoderatingeffectofthebigfivepersonalityfactors.InternationalJournalofHospitality Management, 44, pp. 48-57. Mariani, M.M., Buhalis, D., Czakon, W. and Vitouladiti, O. (2016)Tourism Management, Marketing, and Development: Performance, Strategies, and Sustainability. Berlin: Springer. Mauree, P.P. and Geneletti, D. (2017) Assessing barriers to effective spatial planning in Mauritius. A combination of SWOT and gap surveys.Journal of environmental planning and management, 60(8), pp. 1324-1346. Moutinho, L. and Phillips, P. (2018) Strategic analysis. InContemporary Issues in Strategic Management(pp. 46- 79). United Kingdom: Routledge. Robinson, P., Fallon, P., Cameron, H. and Crotts, J.C. (2016)Operations management in the travel industry. Vanhove, N. (2017)The Economics of Tourism Destinations: Theory and Practice. United Kingdom: Routledge. Yazici, S., Köseoglu, M.A. and Okumus, F. (2016) Identification of growth factors for small firms: evidence from hotel companies on an island.Journal of organizational change management, 29(6), pp.994-1029. Zientara, P. and Bohdanowicz, P. (2016) CSR-inspired Environmental Initiatives in Top Hotel Chains. InTourism Enterprises and the Sustainability Agenda across Europe(pp. 111-138). United Kingdom: Routledge.