Rational vs Non-Rational Decision Making: A Dilemma for Managers

Driscoll,1
Uncertainty in decision making
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Driscoll,2
Introduction
Do you have difficulty in making the decision rationally?. Many individuals, when asked
their definite answer,is yes, in action we take we always embedded with a load of thought on the
decision we should make.(Vohs, 2018) Everyone wants to always make the best decision among
his/her choices to avoid consequences that arise after making a poor decision.(Kaufmann, 2017)
Management decision making is a course of action taken by the manager from a set of an
alternative to archive organization objective. Such sound decision is very important to the
organization either it will lead to the success of the organization or failure of the organization.in
management, there is a clear distinction in two types of decision making this is, rational decision
making and irrational decision making.(Betsch, 2014) Which focuses on what actually could
happen and what could be optimal if all variables were met. Arguments have been rising on the
difference of both methods, but in management rational decision making is a process that enables
one to break a decision among alternative into segments or stages and searching to the most
logical, and optimal choice. This is vice versa when it comes to non-rational decision-making
model views that making the decision is risky and that optimal decision making is difficult to
make.(Dror, 2017)Nonrational decision making descriptive and realistic in nature, which is based
on incomplete information concerning environmental factor and their limited knowledge of
alternative that help in arriving at the best decision making. Hence it comes in the form of
satisficing, breaking down decision into increment and intuition. Due to the characteristic of non-
rational decision making being realistic most of the managers in an organization make decisions
concerning the managerial or the organization using non-rational decision making. By looking at
the current explanation on both rational and noa n-rational decision making it's clear that both
aspects have different ways a when it comes to decision making.(Rothman, 2017)

Driscoll,3
The two two decision-making model is difficult to choose which one to implement
especially when it comes to critical decision making and as a manager,you're expected to make a
decision that leads to prosperity of the organization and managerial sector. Rational decision-
making model always assumes that an individual makes choices that will lead to minimizing cost
and on the other hand maximize cost, which is easy to see in economic theory. For example,
most of the consumers in the market look for products that yield great reward at the lowest price.
(Rothman, 2017) The model assumes that the individual has all the information concerning the
base choice. Rational decision-making model assumes that a person has all time, ability and
resources to list and analyze all alternative he/she has against others.(Groeneveld, 2017) But in
most cases is not the case, if faced with the immediate problem that needs first decision making
you don’t have all that time to evaluate all the alternative given in order to make a decision. In
some cases, their may be a lack of resource to break down the alternative in order to make a
decision. on the other hand, non-rational decision-making model views the gathering of
information and lithe imitation involved in breaking decision into, stages as being difficult for
the manager to make optimal decision making. Satisficing model that was developed in 1950 by
novel prize-winning economist Herbert holds that manager alternative if and only if they find out
that the alternative it's satisfactory rather than looking for optimal decision making.(Manski,
2017) If the alternative is not satisfactory, it cannot be used in making a decision. The decision is
both risky and useful depending on the choice an individual chooses. Non-rational decision
making is realistic because it relies on the expertise experience he/she has in the field. If one has
a satisfactory experience in the field, he/she as manager has a chance of making a decision
according to intuitionism.(Snyder, 2015)