Re-eco Shoes: Sustainable and Fashionable Footwear

This presentation showcases Re-eco Shoes, a company that designs and markets shoes and sneakers made from plastic waste. It includes a mind map, mood board, primary and secondary research, design development, final outcome, evaluation report, and references. The sustainable and fashionable footwear of Re-eco Shoes is made from recycled plastic and is available in all sizes and vibrant colors. The marketing mix of Re-eco Shoes includes product, price, place, and promotion. The evaluation report includes strengths, weaknesses, hindrances, and primary and secondary research. References include articles on sustainability, plastic recycling, and student evaluation.

Digital Portfolio
Re-eco
Shoes

Title and Content
• Introduction
• Mind map
• Mood board
• Primary research
• Secondary research
• Design development- Business Project
• Final Outcome
• Evaluation
• References

Introduction
• Sustainability can be understood as a societal goal which maintains a
balance between present as well as future generations in an effective
manner
• Name of company is chosen as Re-eco Shoes which design and market
shoes as well as sneakers made from plastic waste.

Mind Map
Sustainable
business
idea- Re-Eco
Shoes
Manufacturing
process Product design
Sustainability
practices
Recycling process
Sustainable Assembling
process
Use of recycled plastic
Fashionable sneakers
Comfortable shoes
Contributes in
conserving environment
Prevents
pollution
Led to decrease
biodegradable
waste
Costly
affairAid in
strengthening
brand reputation
Time-
consuming
affair
High upfront
capital costs
Light
weight
Availabl
e for
unisex
Availabl
e in all
sizes
Saves
energy
Available
in vibrant
colors
Costly
recycling
processes

Mood Board

Primary Research
Q1. Are we are offering fair and competitive prices of our sustainable shoes?
a) Yes
b) No
Q2. Do you recommend our fashionable and sustainable sneakers to your friends and
family members?
c) Yes
d) No
Q3. Do you prefer sustainable shoes over normal one?
e) Yes
f) No
Q4. Are you satisfied by using our sustainable shoes as well as sneakers?
g) Yes
h) No
Q5. Do you like our sustainable approach of using recycled plastic to manufacture
shoes?
i) Yes
j) No

Secondary Research
As per Haanaes (2022), it is important for business
houses to critically evaluate their environmental,
social, governance issues for performing their
operations effectively.

Continue
According to Milios and Et. Al. (2018) plastic
recycling is considered as important for dealing
with the waste for increasing sustainability in an
organisation.

Continue
As per Bora and Et. Al. (2020) Clear plastic bottles are
chosen for manufacturing sustainable shoes. At first,
these plastic bottles have to go through shredding
machines for cutting the fingernails in an effective
manner.

Design Development – Business Project
USP
• Value proposition of Re-eco Shoes is to provide
sustainable as well as fashionable sneakers and
shoes to their customers
• They use recycled plastic for manufacturing their
sustainable products.

Continue
Marketing mix of Re-eco Shoes is as follows:
• Product
• Price
• Place
• Promotion

Continue
Demographics
Age :29
Gender: Male
Marital status: Married
Geographical information
Country: United Kingdom
State: London
City: Chelsea
Psychographics
• Habits: Shopper, Binge watch shows
based on nature and sustainability
practices, love to wear fashionable
sneakers
• Lifestyle: Works in a multinational
company, Loves to talk about nature to
people
• Interests: Like to read books and novels
on nature and surfing on internet about
shoes and sneakers
• Values: Loves family, supports
environmental issues on a global level
through using social media.
Socio-economic classification
• Salary: € 50000 a year
• Occupation: General manager at a
multinational corporation
• Education: MBA in finance and
marketing
• Household description: Lives with his
family and wife.
John Taylor

Final Outcome
They make their
shoes sneakers and
shoes fashionable
and comfortable to
wear.
Re-Eco Shoes use
recycled plastic for
making their shoe
laces.
They also use recycled
plastic bottles for making
canvas for their shoes and
sneakers.

Evaluation Report
• An evaluation report can be described as descriptive paper which is used for critically examine
perspectives, attitudes, strengths as well as weaknesses of an individual in an effective manner
• In this presented report, an individual is asked to provide answers of three questions regarding their
strengths, weaknesses, ways for doing research as well as any hindrances comes in their way while doing
this project in an effective manner.

Continue
What were your strengths and weaknesses?
• My strengths were optimistic attitude as well as time
management skills which helped me to perform this
given task in an effective manner.
• I had analysed my weaknesses while doing the
project and gets to know that I am lacking in
communication as well as decision-making approach.

Continue
Did you encounter hindrances and what did you do
for overcoming them?
• I was so confused about adopting an approach
regarding my business idea in a viable manner.
• I had also faced challenges in respect to conducting
primary as well as secondary research in regards
with doing this project.

Continue
Did you conduct primary and secondary research?
• I have conducted primary research with the aid of
digitalised questionnaire in an effective manner.
• I had used CRAAP test which encompasses of
currency, relevancy, authority, accuracy as well as
purpose in an effective manner.

References
• Duby, H. R., 2018. What a Load of CRAAP: Evaluating Information in an Era of" Fake News". Tennessee Libraries. 68(4).
• Haanaes. K., 2022. Why all businesses should embrace sustainability. [Online] Available through:
https://www.imd.org/research-knowledge/articles/why-all-businesses-should-embrace-sustainability/
• Largan, C. and Morris, T., 2019. Qualitative secondary research: A step-by-step guide. Sage.
• Milios, L. and Et. Al., 2018. Plastic recycling in the Nordics: A value chain market analysis. Waste Management. 76. pp.180-
189.
• Bora, R. R., Wang, R. and You, F., 2020. Waste polypropylene plastic recycling toward climate change mitigation and circular
economy: energy, environmental, and technoeconomic perspectives. ACS Sustainablity. 8(43). pp.16350-16363.
• Clayson, D. E., 2018. Student evaluation of teaching and matters of reliability. Assessment & Evaluation in Higher
Education. 43(4). pp.666-681.
• DeLuca, J. R., Mudrick, M.T. and Sauder, M. H., 2020. Optimistic & Boundaryless: Sport Management Students’
Conceptualization of Career. SCHOLE: A Journal of Leisure Studies and Recreation Education. 35(2). pp.82-100.
• Williams, L. C. and Reddish, M. J., 2018. Integrating primary research into the teaching lab: Benefits and impacts of a one-
semester. Journal of Education. 95(6). pp.928-938.