Assignment | Reading Head: MANAGEMENT.

Reading Head: MANAGEMENT 0
Management
February 10
2020
In this abstract entrepreneurship themes and model will be
discussed.

MANAGEMENT 1
Contents
Introduction................................................................................................................................2
James Dyson...............................................................................................................................2
Entrepreneurial Motivations.......................................................................................................3
Entrepreneurial process..............................................................................................................4
Entrepreneurial themes...............................................................................................................5
Academic Model........................................................................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................9

MANAGEMENT 2
Introduction
“Entrepreneurship” is known as a process of designing and launching a new business or
venture. The people who are involved in this process are known as “Entrepreneurs” (Hoppe,
2016). “Entrepreneurship” is also defined as the capacity and willingness to develop,
organize and manage new business. There is a involvement of high risk in these type of new
business (Amir & Marimaei, 2012). The concept of entrepreneurship gives an opportunity
to new entrepreneurs to launch their products and company in the market. With new
innovations people in the market can also access to new technology with advanced features.
Entrepreneurship is also a process by which a person can analyse new opportunities in the
market. Then they can easily grab those new opportunities to earn a maximum amount of
profit from the market (Mokaya , et al., 2012). There are many examples of successful
businessmen who started their business with a small start-up and now they are considered as
Multinational organizations. In this discussion the main focus is on showing the concept of
entrepreneurship and how do entrepreneurial motivations influence businessmen. This
concept will be explained with the help of the academic models of Dyson Ltd.
James Dyson
James Dyson is a British inventor, industrial designer, and founder of Dyson Ltd. He
invented a Vacuum cleaner, which works on the principle of cyclonic separation. In 2002
James Dyson started a company name Dyson Ltd. The main motive of this company is to
provide support to engineering students. Company now operates in three countries i.e. US,
UK and Japan. James Dyson had achieved success in his life and now he is considered as one
of the most successful businessmen (Dyson, 2020).

MANAGEMENT 3
Entrepreneurial Motivations
The success of every entrepreneur depends on motivation. Motivation is very essential to
achieve success as it show the path of success to entrepreneur. There are many motivational
factors that can influence mind of an entrepreneur (Uchenna, 2014). Generally, there are
two types of factors that are being involved in the motivation of entrepreneurs i.e. Internal
and External factors. Internal factors are those which affects the motivation of an
entrepreneur internally it includes the desire to do something; become independent;
educational background; and experience. External factors are those factors that affect
motivation of a person externally.
According to James Dyson, entrepreneurial Motivation factor includes trust, Risk and
innovations. According to James “Money” was not his motivation. The main motivation of
James Dyson is to provide support to engineering students. He wants students to think
differently and to make mistakes. So that students can also involve in innovations in future.
James was also influenced by external and internal factors. Before developing vacuum
cleaner James had thought about government factors which can affect his innovation.
Sustainability of product is an essential objective of innovation and because of that James
analyse all internal and external factors before launching vacuum cleaner into U.S. market
(Berger, 2012)
.
Entrepreneurial process
There is a process of entrepreneurial which involves different types of stages that are faced
by new entrepreneurs. This process involves four steps such as,