Real Estate Listing and Marketing

REAL ESTATE LISTING
AND MARKETING
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TABLE OF CONTENTS
INTRODUCTION............................................................................................................................4
PART 1: DEVELOP MARKETING PLANS FOR PROPERTIES..........................................4
Marketing plan for each property outlined below.......................................................................4
PART 2: PRESENT MARKETING PLANS............................................................................13
Two marketing plan for sales properties...................................................................................13
Two marketing plan for lease properties...................................................................................16
PART 3: DEVELOP MARKETING MATERIALS.................................................................18
The marketing materials for each property............................................................................18
List of questions to be asked inspections...............................................................................19
List of networks for non residential properties......................................................................20
List of other marketing activities............................................................................................20
PART 4: IMPLEMENT AND MONITOR PLANS..................................................................20
Strategies related to identifying and explaining roles and responsibilities of each
individual..................................................................................................................................20
Strategies for monitoring activities for achievement of desired outcome...........................20
Strategies related to maintaining strong communication with client...................................20
Strategies for monitoring cost.................................................................................................20
Techniques for gathering feedback from client.....................................................................20
Improvement strategies............................................................................................................21
Risk management plan with three different risks..................................................................21
PART 5: REVIEW PLANS.........................................................................................................21
A) Development of review process...........................................................................................21
Review of outcomes against aims and objectives..................................................................21
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Assessment of outcomes against budget and timeframes.....................................................22
How feedback is collated, analysed and documented...........................................................22
Positive and negative lessons learnt and how these can be used in developing future
marketing initiatives.................................................................................................................22
B) Review from two individuals.............................................................................................22
REFERENCES..............................................................................................................................23
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INTRODUCTION
Marketing is important function that helps in generating awareness among people so that
they are motivated to select specific property for different purposes. This report has consist of
five parts related to development of marketing plans, marketing material required, implementing
and monitoring plan.
PART 1: DEVELOP MARKETING PLANS FOR PROPERTIES
Marketing plan for each property outlined below
LEASE PROPERTY 1: RESIDENTIAL
Aims and objectives
“ To provide a place to individuals to stay and live their lifestyle better by having all
necessary amenities for satisfaction of their needs”.
Target group identified for marketing plan
The residential house has specially targeted customers that want a peaceful place to
live their life which have three double bedrooms, separate lounge and kitchen and separate
laundry.
Marketing activities
In order to promote the residential property advertisement in social media, newspaper or
print advertisement will be used to make people aware about the property and necessary facilities
provided. So, that customer can make right decision to have residential property at lease for
satisfaction of their requirement in the best possible manner (Shchepakin and et.al., 2018).
Timeframe for marketing activities
Around 2-3 month will be required to complete the marketing activities and gain desired
outcome.
Advertising budget
4000 is the advertisement budget for the residential property.
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LEASE PROPERTY 2: RESIDENTIAL – MULTI UNIT SITES
Aims and objectives
“ To provide better facilities to people to stay at particular place or multi unit sites having open
plan living dinning, stylish kitchen and bedroom with close public transport.”
Target group identified for marketing plan
Younger generation and families are the target group for lease of residential –multi units
site.
Marketing activities
There are numerous marketing activities that has been performed such as market research to get
knowledge about customers preferences and needs, selecting of market to whom the residential
multi unit sites can be lease (Papadas, Avlonitis and Carrigan, 2017).
Timeframe for marketing activities
 Market research around 2-3 month
 Selection of market 1-2 month
Advertising budget
5000 has been set for advertisement budget for residential multi unit sites
LEASE PROPERTY 3: RURAL
Aims and objectives
“ The objective of Semi rural to rent a property that have four bedroom house with separate
dining area, two bathroom and rumpus room where people can have fun and enjoyment”.
Target group identified for marketing plan
All people that are interest to have home at rent are target customers of rural property.
Marketing activities
Effective planning of marketing strategies that need to be used to influence customers, market
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analysis and monitoring for better outcome.
Timeframe for marketing activities
Maximum 2-3 month will be required to complete marketing activities (Deges, 2018).
Advertising budget
The marketing budget of rural property is 3500
LEASE PROPERTY 4: BUSINESS
Aims and objectives
“ To offer a place to client where they can start a new business and earn profit by delivering
services to customers”. So its objective is to offer premises that have breakout area, balcony
and offices or workstations.
Target group identified for marketing plan
Entrepreneurs are the target group of Business lease properties.
Marketing activities
Promotion, market study and deciding appropriate strategies to influence customers are
numerous marketing activities that will be performed to promote business properties (Chaffey
and Ellis-Chadwick, 2019).
Timeframe for marketing activities
5-6 Months is estimated timeframe for marketing activities.
Advertising budget
Around 6000 has been set for advertisement budget.
LEASE PROPERTY 5: RETAIL
Aims and objectives
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