Real Juice Products: Target Audience and Social Media Channels
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Added on 2023/06/10
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This article discusses the benefits of real juice products and how to attract the target audience. It explains the target audience, message, and things to make products unique. It also provides a plan to show ads and concludes with references.
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English assignment Table of Contents Introduction...........................................................................................................................................2 Product..................................................................................................................................................2 Target audience.....................................................................................................................................2 Message.................................................................................................................................................3 How attract target audience...................................................................................................................3 Things to make products unique............................................................................................................3 Plan to show ads....................................................................................................................................3 Conclusion.............................................................................................................................................4 References.............................................................................................................................................5 1
English assignment Introduction The primary object of this task is to discuss about the real juice products that plays an important role to attract the customers. Along with this, it also explains the target audience and social media channels to make attractive the real juice product. Product The juice market is growing in developed and developing countries as well. The mounting focus of the customers towards a healthier utilization of vegetables and fruits and current changes in their dietary habits are the key elements driving the development and expansion of the juice market. It has been found that real juices are available in various flavors such as orange, mango, pineapple and guava. The market for refreshing beverages is flourishing and growing across the world. The real juice has been the preferred option of consumers when it comes to packaged and it is considered the no.1 brand in India. The real juices provide enormous benefits to the customers across the world. Fruit juices will less or more provide people the same vitamins and minerals that a fruit will (2). Thus, real or fruit juices work excellent if kid is craving for aerated drinks. Juice is a drink made from the pressing or extraction of the natural liquid contained in vegetables and fruit. The real juice is a non- alcoholic product that serves each and every person. Target audience Target audience plays a significant role to make attractive and unique the products globally. The real juices renders ample of benefits to the customers in the marketplace. No company can survive and grow its business without monitoring and identifying the target audience in a large extent. All people such as men, women and kids are considered the target audience for the real juice products because they prefer beverages mostly. As kids grow up, they become extremely and highly picky about their eating habits. Giving real juice to child is the best way to snitch fruits into children’s diet. Thus, real juice helps in providing various nutrition benefits to the kids. It is noted that real juice companies mainly focuses on the needs, demands and requirements of the target audience such as kids, men and women to maximize the sale of the products in the competitive market. In today’s era, youth also prefer real juices just because these juices provide wide range health benefits (2). 2
English assignment Message The message behind the selling of real juice is to render a healthy, refreshing, tasty experience with 100% natural fruit or real juices and smoothies to take away. To satisfy and serve the nutrition needs and requirements of the health conscious consumers by selling the high quality of the products that help in gaining competitive benefits. By providing this message, the real juice companies want to maximize the profitability and outcomes in the international market. How attract target audience It has been found that the real juice companies will use cost leadership strategy to attract and retain the target audience in the global market. This strategy helps in setting the appropriate prices of the products in the marketplace. Furthermore, the real juice companies can also uses differentiation strategy to distinguish its products from the competitors. Advertisement and promotional strategies shall be used by the companies to increase and enhance the sales and outputs of the market (3). Apart from this, focused strategy can also be used and implemented by the real juice companies to increase the number of customers globally. Things to make products unique The organization needs to attract wide range of customers in the marketplace by providing real juices. The companies should add some unique features in the taste of the products it will help the organization to make attractive and dynamic the real juices in the marketplace. Furthermore, the companies need to focus on the strategies, plans and procedures of the competitors. In addition, feedback and reviews must be collected by the organizations to improve and enhance the quality and feature of the products. Some new ingredients shall be added in the real juices to capture the entire target audience globally. In this way, the organization has been able to stand out against the competitors widely. Plan to show ads It is analysed that companies can promote their products with the help of social media and other advertisement channels. The organizations can also promote their products on TV channels and Facebook and other social media channels. This will help the organizations to maximize the customers in a large extent. The companies can use social media channels such as Twitter, Facebook, Instagram, Pinterest and YouTube. The organization cannot survive 3
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English assignment and grow its business without using social media channels. Thus, the company uses these channels to promote and encourage the real juice products in the international market. Conclusion On the above mentioned analysis it is concluded that target audience plays an empirical role to increase the sale of real juice products. Apart from this, various channels such as TV, and social media channels are also be used by the fruit companies to increase sale volume in the market. 4
English assignment References 1.Saba. 19 benefits of Mosambi Juice for Skin, hair and health [Online], [Accessed as on 5thJuly 2018. Available from https://www.stylecraze.com/articles/benefits-of-mosambi-juice-for- skin-hair-and-health/#gref 2.Dabur. Fruit juices: Fun facts, history and benefits of fruit juices [Online], [Accessed as 5th June 2018]. Available fromhttps://www.dabur.com/realfruitpower/fruit-juices.aspx 3.Nagle, Thomas T., and Georg Müller.The strategy and tactics of pricing: A guide to growing more profitably. Routledge, 2017. 5