Analysis of Case Study - Real Madrid Club De Fútbol

Running head: MANAGEMENT
Management
Name of the Student
Name of the University
Author note

MANAGEMENT1
Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
Analysis of Real Madrid Club De Fútbol..............................................................................3
Goals and Analysis of Competition of Real Madrid De Fútbol.............................................3
Success of Real Madrid De Fútbol.........................................................................................4
Future Directions........................................................................................................................6
References..................................................................................................................................7

MANAGEMENT2
Analysis of Case Study- Real Madrid Club De Fútbol
Introduction
The assignment throws light on analysing the case of the Real Madrid Club De Fútbol
wherein the main concerns and the level of competition which was faced by them in the
game. Through the help of the different theories and concepts, the case study will be analyzed
which will be helpful for understanding the scenario of Real Madrid Club De Fútbol in the
market.
Discussion
The Madrid Football was mainly incorporated in the year 1902 by the Spanish Soccer
fans and by the year 1905, they started playing their first international game wherein they
started to compete against Galla Sport from Paris. In such scenario, David Beckham was
considered to be one of the players who was included in the game. In the respective case, the
main aspects which will be covered includes the evaluation of the sustainability of the
business model of Real Madrid Club De Fútbol wherein the special attention will be provided
on the revenue streams, customers as well as the power distribution within the industry
(Quelch, JNueno & Knoop, 2004). The business model implemented on the three tiers and it
was being measured through the four brand value drivers which are as follows:
Organizational
 Proper creation of sports and corporate areas Presidency Area
Strategic
 There will be inclusion of the financial flexibility