Impact of Cultural Diversity on Organizational Behavior at ASDA

This research project investigates the impact of cultural diversity on organizational behavior, using ASDA as a case study. The report begins with an introduction to cultural diversity, its benefits, and the rationale for the research. It defines research questions and objectives, including understanding cultural diversity and its impact on ASDA. The methodology section details the research methods, including cost, scope, time, communication, quality, risk, and resources. The project utilizes both primary and secondary research methods, including questionnaires for primary data collection and literature review for secondary data. The findings are analyzed using analytical tools, presenting the responses regarding knowledge of cultural diversity and its impact on organizational behavior. The report concludes with reflections on the effectiveness of the research methods and potential alternative methodologies, providing valuable insights into managing cultural diversity in the workplace.

RESEARCH PROJECT

Contents
INTRODUCTION.......................................................................................................................................4
TASK 1.......................................................................................................................................................4
P1 Research proposal that defines research questions.............................................................................4
P2 Research methods...............................................................................................................................5
TASK 2.......................................................................................................................................................7
P3 Primary and secondary research.........................................................................................................7
P4 Analytical tools to analyse research findings......................................................................................8
TASK 3.....................................................................................................................................................14
P5 Communicate research outcomes.....................................................................................................14
TASK 4.....................................................................................................................................................14
P6 Reflect in effectiveness of research methods....................................................................................14
P7 Alternative research methodologies..................................................................................................14
CONCLUSION.....................................................................................................................................15
REFERENCES..........................................................................................................................................16

TITLE: Managing cultural diversity in the workplace.
INTRODUCTION
Cultural diversity is explained as quality of the different cultures, global monoculture,
akin to the cultural diversity. It is having various cultural differences respect to each other. The
cultural diversity is main form of appreciating differences in people (Ayega and Muathe, 2018).
ASDA is super market retailer in Leeds, United Kingdom. It was founded by J.W. Hindell and
Noel Stockdale in year 1949. This company conducts workshops there were participate and
interactive for managing the cultural diversity at workplace. In present report, there will be
discussion about conducting literature review by using secondary sources. Different tools and
techniques will be used to gathering as well as analyzing data and information.
TASK 1
P1 Research proposal that defines research questions
Overview of Research
The cultural diversity refers to form of appreciating differences in people. Differences
can be on the basis of sex, gender, age, sexual orientation etc. At workplace, developing the
cultural competences outcomes is better ability to be understand and communicate with people
and also or with the different cultural schedules. The cultural diversity develops impact on the
organizational behavior (Brown, 2017). ASDA is supermarket and there is large number of
employees working and some of them are belong to different background. ASDA focus on
managing the cultural diversity at workplace for developing positive working environment.
Rationale of Research
The rationale to conduct present investigation is that it gives information regarding
cultural diversity at workplace. This helps in give the information and knowledge regarding
benefits gained by company about managing cultural diversity. It helps in enhancing skills and
capabilities of learner for doing any research in future (Emerson and Murphy, 2014).
Research Aim
To determine impact of the cultural diversity on organizational behavior. A study on
ASDA.
Research Objectives
 To understand cultural diversity and its benefits to organization.
 To identify the impact of cultural diversity on organizational behavior of ASDA.

Research Questions
 What are cultural diversity and its benefits to organization?
 What is the impact of cultural diversity on organizational behavior of ASDA?
Literature review
Cultural diversity and its benefits to organization
On the basis of Katie Reynolds (2017), Diversity concept is based on the interactions for
respect in acceptance. Cultural diversity acknowledges existing of various cultural groups within
culture. These consist language barriers, political views and many other factors. It is necessary
for an organization to managing the cultural diversity at workplace for developing the positive
working environment. There are many benefits company can be seen from cultural diversity
given below:
Positive reputation- The main benefit of cultural diversity is to developing the positive
reputation at workplace. As ASDA organization hires and motivates employees from different
backgrounds to get positive reputation for being the better employer. Potential customers feel
more valuable and give the more business to company (Ferdman and Deane, 2014).
Encouraged wider skills range - When an organization recruits diverse workforce from all the
backgrounds, these staff members bring own specific capabilities. Having broader range of the
knowledge and skills available to them, organization enjoys more diverse products range which
can offer to the respective markets (Hofhuis, van der Zee and Otten, 2015).
Impact of cultural diversity on organizational behavior of ASDA
As per opinion of Nasrine Abushakra (2015), enhancing the globalization needs more
interaction between people from the diverse cultural than ever before. Organizational behavior is
interaction that people at workplace have with another. This interaction can be happen in range
of the situations from working in team, managing project, networking socially after the work. In
ASDA company, cultural terms and organizational behavior of business plays important role in
identifying motivation as well as morale of staff members. On the other hand, organization
behavior helps in the productivity of business while enabling the people to reach at their
perspectives. If culture of A does not take into account its staff members in a specific reason for
this runs list of aching sentiments, losing the business and deliberated insensitive. On the other
hand, organizational culture significantly influences the behavior of employees. It mainly affects
motivation, encourages individual learning, affects communication and strengthens
organizational principles, collective decision-making and conflict resolution.
P2 Research methods
There are different kind of research method which are present in the organization. As this
is vital for the researcher to use the best possible outcomes for the researcher to use the effective

tools which help in increasing the sales and profitability of the company effectively. Hence this
is vital for the firm to manage to accomplish desire aims and objective in the well define manner.
This consist of different stages which consist of different order to complete the time frame which
help in effectively increase the sales and improve the workplace diversity effectively. In the
context of ASDA there must be proper analysis should be done as to increase the efficiency and
bring out the effective result present in the market. There are different factors such as cost, time,
cost, scope and quality which help in increasing the creating effective research. Here is the detail
explanation which is briefly explained down below:
Cost: This is the term which is determine the amount which is associated with the project
as the investagor must have proper plan to meet the cost effectively. Hence this vital for the
researcher to have proper planning as this will aid to reduce any kind of risk and uncertainty in a
continuing work. For the present research the cost of project will be around 2000 pounds. Apart
from this there will other expense.
Scope: This is another essential element which tend to describe the overall scope of the
investigation. In the relation with the current research there is wide scope for researcher to gain
higher opportunity for the success of this project.
Time: This is considered as the vital element for the investigator for the completion of
work. Hence this vital for the researcher to focus on time and manage the work properly as to
accomplish desire aim. In this case the time taken for the research is 2 month which is sufficient
to bring out effective outcomes.
Communication: It plays a vital role in for achieving as well as performing the task in
the well define manner. As to accomplish the desire aims there must be proper communication
must take place which help in improving the work efficiency effectively.
Quality: There must be proper information and data must be collected which help in
increasing the work and tend to bring out effective result. In order to increase the quality both
primary as well as secondary research method is been used to manage and control activities of
the firm.
Risk: The risk which is associated with research is data leak of the respondent who have
given there information as to complete the project. So, in this case it is vital for the investigator is
to make sure that the data must be secured by using proper method.
Resource: The resources which require is money, land and other essential element which
is used to manage and operate the work effectively. So, all these factors must be kept in mind of
conducting successful research.

TASK 2
P3 Primary and secondary research
Data collection: This is a method through which the investigator extracts the knowledge
from all available ways to find answers to research question, check the hypothesis and also
measure the findings (Krings and et. al., 2014). There are two different data collection methods
which given below:
Primary method- Through using this method, researcher collects the fresh information
and data that is not used before. The collected information is authentic in nature and also
original. There are various sources to collect information such as questionnaire, observation,
focus groups etc.
In conducting present research, questionnaire has been used to collect the data from in primary
method. The main reason behind using this is that it helps in collect the information from large
number of population within less time (Li and et. al., 2017).
QUESTIONNAIRE
Name:
Age:
Gender:
Q1) Do you have knowledge about the cultural diversity?
a) Yes
b) No
Q2) In what manner cultural diversity impact on the organisational behaviour?
a) Positive manner
b) Negative manner
Q3) What benefits ASDA can get from the diversity at workplace?
a) Learning
b) Experience and Knowledge
c) International Skills
Q4) How the cultural diversity impact on the organisational behaviour?
a) Influence employee behaviour
b) Enhance growth
c) Maximize employees morale
Q5) What are the issues faced by ASDA regarding the cultural diversity at workplace?
a) Communication
b) Enhanced conflict
Q6) What are the different ways to encouraging cultural diversity in an organisation?
a) Provide training
b) Practicing Inclusion
c) Education

Q7) What benefits ASDA can get from managing the cultural diversity at workplace?
a) Increased productivity
b) Reduced employee turnover
c) Wider range of skills
Q8) Suggest some ways to develop equality at workplace for getting competitive benefits.
Secondary method- In this method, information is already available on websites, internet
sources, books etc. It is easy to collect the information and data in less time period (Ravazzani,
2016).
Sampling- In terms of research as a sample, it presents the group of people, objects or items
which are taken for measurement from a largest population. Sampling is the procedure used
through the investigator to select a part of the population (Martin, 2014). There have been two
sampling methods, namely probability and non-probability. In this present research, random
sampling technique has been used because this is a main part of probabilistic sampling. The main
reason behind using this sampling method is that it is unbiased and gives the equal chance to all
respondents. Through using this sampling method, there have been 30 respondents selected.
Cost, access and ethical consideration- Cost is a necessary factor in conducting an
investigation. For performing the research activities, researcher requires to meet some expenses.
So, it is necessary to arrange sufficient amount of money so that there will be no issues faced by
researcher while conducting an investigation. Authentic access to collect data from different
sources is necessary. Follow the ethics while conducting an investigation is important for an
investigation. It is necessary to keep the data and respondents of chosen respondents safe and
secure. Other than this, researcher should follow all the research ethical principles such as
authenticity, autonomy, confidentiality, informed consent and others (Offermann and et. al.,
2014).
P4 Analytical tools to analyse research findings
THEME 1: Knowledge about the cultural diversity
Q1) Do you have knowledge about the cultural diversity? Frequency
a) Yes 20
b) No 10

a) Yes b) No
0
5
10
15
20
25
20
10
Interpretation: It has been stated that cultural diversity is quality of the diverse cultures as
opposed to the monocultures. There are 20 respondents with said that they have the
understanding about the cultural diversity at workplace as there are many employees which
belongs to different backgrounds and countries. On the other hand, there are 10 remaining
respondents which do not have understanding about it.
THEME 2: Cultural diversity impact on the organisational behaviour
Q2) In what manner cultural diversity impact on the
organisational behaviour?
Frequency
a) Positive manner 18
b) Negative manner 12
a) Positive manner b) Negative manner
0
2
4
6
8
10
12
14
16
18
20
18
12

Interpretation: The cultural diversity impact on the organization behavior in negative and
positive manner. There are 18 respondents which said that cultural diversity impact on
organizational behavior in a positive manner as there are employees who belong to various
backgrounds they have ability to innovate and think about the new ideas. Other than this there
are 12 respondents which said that cultural diversity at workplace develops negative impact as
the organization personnel enter in the interpersonal conflict due to the different thoughts and
beliefs.
THEME 3: Benefits ASDA can get from the diversity at workplace
Q3) What benefits ASDA can get from the diversity at
workplace?
Frequency
a) Learning 10
b) Experience and Knowledge 10
c) International Skills 10
a) Learning b) Experience and
Knowledge c) International Skills
0
2
4
6
8
10
12
10 10 10
Interpretation: As per opinion of 10 respondents that learning is a main benefit that company
can get from diversity at workplace. There are 10 other respondents and it is said that knowledge
and experience of person are impacted through their baseline and also culture create that permits
reach staff members to set unique skills and also strength at workplace. 10 remaining as agree
with the international skills benefits.
THEME 4: Cultural diversity impact on the organisational behaviour
Q4) How the cultural diversity impact on the organisational
behaviour?
Frequency
a) Influence employee behaviour 12
b) Enhance growth 10

c) Maximize employees morale 8
a) Influence employee
behaviour b) Enhance growth c) Maximize employees
morale
0
2
4
6
8
10
12
14
12
10
8
Interpretation: According to 12 respondents that cultural diversity impact on organisation
behaviour by influencing the employees. There are 10 respondents that cultural diversity helps in
increase organisational growth because different background people will work together and think
about some innovative and new ideas. 10 respondents said that cultural diversity helps in
maximize the moral of staff members.
THEME 5: Issues faced by ASDA regarding the cultural diversity at workplace
Q5) What are the issues faced by ASDA regarding the
cultural diversity at workplace?
Frequency
a) Communication 15
b) Enhanced conflict 15
a) Communication b) Enhanced conflict
0
2
4
6
8
10
12
14
16 15 15

Interpretation: From the cultural diversity, there are some issues faced by ASDA Company at
workplace. On the basis of 15 respondents that communication is one of the main issue because
in this organisation there are large number of employees working and belongs to different
background and know about the different languages and without the common language they are
not able to communicate with each other at workplace and face complexities. 15 respondents
said that cultural diversity increase the conflict at workplace due to the differences in perception
and opinion of different background employees.
THEME 6: Ways to encouraging cultural diversity
Q6) What are the different ways to encouraging cultural
diversity in an organisation?
Frequency
a) Provide training 10
b) Practicing Inclusion 10
c) Education 10
a) Provide training b) Practicing Inclusion c) Education
0
2
4
6
8
10
12
10 10 10
Interpretation: It is necessary for ASDA to adopt the different ways for increasing cultural
diversity at workplace for positive working environment. There are 10 respondents which said
that company should provide the training to employees so that they can get knowledge about
cultural diversity and work together at workplace. 10 respondents said that Company should
practicing inclusion because this consists looking at requirements of people to assure that those
requirements on met, respected and supported. 10 respondents said that company should provide
education to employees because some people are unfamiliar with culture of peers at workplace.
THEME 7: Benefits ASDA can get from managing the cultural diversity
Q7) What benefits ASDA can get from managing the
cultural diversity at workplace?
Frequency