Recent Trends and Negative Effect of Fast Food Consumption

Running head: FAST FOOD DEMAND
Fast food demand: Australia
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FAST FOOD DEMAND
Table of Contents
Introduction......................................................................................................................................2
Eating out habits in Australia..........................................................................................................2
Fast food business............................................................................................................................3
Challenges faced..............................................................................................................................4
Trends in the fast food market.........................................................................................................5
Recent trends and negative effect of fast food consumption...........................................................7
Reducing the negative impact of fast food......................................................................................8
Conclusion.......................................................................................................................................9
References......................................................................................................................................11

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FAST FOOD DEMAND
Introduction
A fast food restaurant or quick service restaurant refers to the specific type of food
delivered within a short span of time and there is lesser table service than a fine dining
restaurant. It is a popular service in all parts of the world and Australia is no exception. Fast food
was always on demand due to its easy availability within very less time. It is convenient for any
consumer to get gold of fast food within their nearby location at a reasonable price. As it is easily
accessible, therefore there is increase in demand of fast food. This report will deal with the
demand of fast food among individuals in different parts of the world with special focus on
Australia (Alviola et al., 2014).
Eating out habits in Australia
The trend of eating out is continuing for a long time in Australia. They were always in
favor of visiting clubs, pubs, restaurants and fast food outlets and it is rapidly increasing. The
market of café and bars are gaining more share in the market than other sectors in Australia. It
has provided an opportunity for the new eateries to penetrate into the market. The total
population of Australia is approximately 24 million and reports have suggested that on an
average, they eat twice or thrice a week (Brindal et al., 2015). This figure sums up to an average
of 50 meals eaten out every week by the Australians which rounds up to 2.5 billion every year.
Therefore, it can be estimated that every Australian household spends around $94 for eating out
every week, which makes it to $45 billion annually (Bailey, 2018). Following figure will give a
visualization of the eating out trends among the Australians.

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FAST FOOD DEMAND
Fig: statistics of eating out habits among the Australians
Source: (Brindal et al., 2015)
Fast food business
The fast food industry is rapidly increasing not only in Australia but also all over the
world. For instance, in the United States, the value of fast food industry is almost around 198.9
billion US dollars. It can be expected that in the next 2 years the figure will go up to more than
223 billion. However, this huge figure is mostly based on fast food services rather than dining,
take- away, café or buffets. Two years ago, the numerical were around 186,977 after an increase
of 28,000 in a decade (Alviola et al., 2014). Among the rapidly increasing fast food market,
McDonald’s is a popular name, which carries a brand value of $88 billion. This brand has
succeeded Starbucks by 44 billion in terms of market share as well as popularity. McDonald’s