Recognising and Serving Individual: Importance and Strategies for Customer Engagement in the Service Sector

Recognising and
serving individual

Table of Contents
Recognising and serving individual.................................................................................................1
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
P1The value and importance of understanding the needs wants and preference of targeted
customers groups of service industry..........................................................................................3
P2 Explore the different factors and drive influence customer engagement of different target
customer groups within services sector organisation..................................................................4
P3Create a customer experience map for selected service sector organisation...........................5
P4Discuss how customer touch points throughout the customers experience that create the
business opportunities for organisation.......................................................................................6
P5Examine the digital technology in manging the customer experience within the service
sector providing specific examples of (CRM)systems................................................................7
P6Illustrate customer service strategies in specific ways............................................................7
P7Demonstrate how customer service strategies create and develop the customer experience in
the way to meet the customer demands.......................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................9

INTRODUCTION
The recognising and serving the individual means to crucially identify the nature of
customers and then accordingly providing them services as per their needs and demands. Due to
enhance the rate of customers and satisfaction and to increase the productivity of business. This
is the term refers to the really important for business because, this will take lots of time and this
will need an adequate knowledge of customer experience (Batat, 2019). Apart from this, when
discussion is about customer experience management, that is related to a discipline and
understanding of customers and determining strategies planning that make capable to
organisation for doing multiple functions efforts to the customers and to improve the level of
satisfaction as well as loyalty and advocacy within the organisation. now, in the context of
hospitality organisation Hilton further discussion about different experience of customers as well
as how, industry is recognising individual prospect for serving customers in appropriate manner.
MAIN BODY
P1The value and importance of understanding the needs wants and preference of targeted
customers groups of service industry
The knowing and understanding customer needs is really important term for any of the
hospitality industry. This is really important for business get successful. Once business will gain
knowledge about business. then, this will give a good impact on business. This term business can
use to persuade potential to existing customers that will helps to make best interest within the
customers. Apart from this understanding target market is also important for making business
successful this will make advertising in easier way (Johnson and Park ,2020). However,
understanding customer preference is really important either providing and offering services to
customers. by the help of identifying needs of customers, this will always assist hospitality
industry get to know and understand the nature of customers. some steps will be further
discussing about customer needs wants and preference within the industry
Service’s needs;
Functionality- This term refers to within the hotel Hilton customers will need types of
products in which way. As well as giving them proper idea what are appropriate function for
doing services in hospitality industry. This term will also help to identify the way to solve crucial