This assignment proposes recommendations and solutions for Kenanga Investor Berhad to enhance its customer base and market presence.  It emphasizes the importance of leveraging social media platforms, offering competitive financial products like low-interest loans and gold loan policies, and building strong customer relationships through effective communication and tailored services. The document also highlights the significance of data security in the digital landscape.

Solved assignment exploring growth strategies for Kenanga Investor Berhad, focusing on social media and customer engagement.

Growth Strategies for Kenanga Investor Berhad

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