Recommendations on IKEA Plan

Added on - 21 Apr 2020

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RecommendationsIkea plan is to penetrate all the important countries wherein it has chances of gaininghits. Nevertheless, the Swedish retailer has chances of hitting a boatload of issues on itsventuring of business in Saudi Arabia which is likely to hinder its efforts. As quite rightlyinferred by one of the reports, which entitles Saudi Arabian Retail Landscape as anundoubted place of opportunity but with unique challenges (Miska and Pleskova 2016). Ikeaseeks to grasp the opportunities flourishing in the Saudi Arabia’s fast-growing retail marketbut is being constrained by several challenges like religious, recruitment issues, culturalrestrictions and supply chain constraints.Standardization of Ikea product and packaging creates an economy concern for thechanged tastes of Saudi Arabia’s consumers. Ikea as a globalised brand upkeep its pride inproviding the same experience as well as their products in all markets. Ikea is immenselypopular in Saudi Arabia but not for its low-cost factor rather it is known to appeal to its richlifestyle, i.e., modern and cosmopolitan far off from the traditional tastes of the gulf. Thestereotype is one of the major concerns that have created the environment of concerns forIkea.In the middle of such catastrophic economic transformation of Saudi Arabia, it resiststhe challenge of meeting up the talent pool. Education and literacy rate is low due to whichthe factor of critical and innovative thinking is rare which creates a tough situation for Ikeamanagement to reap the benefits in return for the wages so served. Human resourcerecruitment and management is particularly criticized and poses challenges intenselydemotivated young Saudis (SaadAlawni, RushamiZienYusoff and Al-Matari, 2015). TheNitaqat Programcreates an obstruction in addressing the talent shortage problems as thisprogram puts forth Saudi Labour first irrespective of its skills or qualifications. Lastly, thecommon issue of women equality also creates hindrance as a lot of women in Saudi arehighly qualified, but their access remains confined by the rigid division and disparitiesbetween the genders.When it comes to localising in a country like Saudi Arabia, which is culturallyconfined, Ikea is expected to be proactive and not reactive.ActivityResourcesTimelinePerson Responsible1
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