Recreation Facility in Ottawa City
Added on 2022-08-18
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Running head: JUST FOR YOU RECREATION FACILITY 1
“Just for You” Recreation Facility in Ottawa
City Student’s Name
Institution Affiliation
“Just for You” Recreation Facility in Ottawa
City Student’s Name
Institution Affiliation
JUST FOR YOU RECREATION FACILITY 2
Executive Summary
“Just for You” is a recreation facility located
4.85 miles from Ottawa city and sits on a 40 acre piece
of land. The facility provides distance related
recreation activities like canoeing, horse riding, bike
riding and swimming. Canoeing and swimming
sections have 3 subsections that are designed to meet
the recreation needs depending on the age of our
visitors. One of the main reasons behind the
establishment of “Just for You” facility was to provide
our customers with experiences that they miss from
the existing recreation facilities. The activities in the
facility were informed by a survey which was
conducted by Just for You marketing team. The
findings were that most people opted to have a facility
that could provide an opportunity to keep fit and
enhance association.
While we appreciate that our competitors have
been existing longer in the industry, management
prides itself for having a recreation site that
accommodates the needs of all and sundry. Our target
market is people who have interest in recreation
activities that involves coverage of distances. It is
expected that since these were the most popular
recreation activities that the resident of Ottawa showed
Executive Summary
“Just for You” is a recreation facility located
4.85 miles from Ottawa city and sits on a 40 acre piece
of land. The facility provides distance related
recreation activities like canoeing, horse riding, bike
riding and swimming. Canoeing and swimming
sections have 3 subsections that are designed to meet
the recreation needs depending on the age of our
visitors. One of the main reasons behind the
establishment of “Just for You” facility was to provide
our customers with experiences that they miss from
the existing recreation facilities. The activities in the
facility were informed by a survey which was
conducted by Just for You marketing team. The
findings were that most people opted to have a facility
that could provide an opportunity to keep fit and
enhance association.
While we appreciate that our competitors have
been existing longer in the industry, management
prides itself for having a recreation site that
accommodates the needs of all and sundry. Our target
market is people who have interest in recreation
activities that involves coverage of distances. It is
expected that since these were the most popular
recreation activities that the resident of Ottawa showed
JUST FOR YOU RECREATION FACILITY 3
swimming pool, Canoeing section, horse riding, and bike riding will occupy 4000 square feet,
6000 square feet, 12000 square feet and 15000 square feet respectively.
The buildings and recreational facilities will be constricted in compliance with the LEED
(Leadership in Energy Environmental Design). In particular, the facility will be lit using solar
panel, water recycling plant will be set-up, and live fence will be planted instead of having a
perimeter wall. The management plans is to have the accorded a Platinum certification on LEED
compliance grounds.
The equipment to be used in the facility will be acquired locally in order to promote local
businesses. Once acquired the equipment will be recorded into our accounting system to ease
tracking of the number of years the equipment is in operation. A replacement will take place after
4 years and 5 years for office equipment and recreation equipment respectively.
It is projected that the company will earn revenue of $250,000, $275000, $ 302,500 and
$332,750 from canoeing, horse riding, bike riding and swimming respectively in the first year of
operation. The projected profit for the same period is $ 243, 653 for the same period.
The company will be headed by a director who will be assisted by managers at a
departmental level. Employees will be hired on permanent and contract basis. Once hired, the
employees are required to comply with the code of conduct and employment policy as
enumerated in the employment contracts.
The management believes that “Just for You” will be impactful in providing the residents
of Ottawa with first class recreation opportunities.
swimming pool, Canoeing section, horse riding, and bike riding will occupy 4000 square feet,
6000 square feet, 12000 square feet and 15000 square feet respectively.
The buildings and recreational facilities will be constricted in compliance with the LEED
(Leadership in Energy Environmental Design). In particular, the facility will be lit using solar
panel, water recycling plant will be set-up, and live fence will be planted instead of having a
perimeter wall. The management plans is to have the accorded a Platinum certification on LEED
compliance grounds.
The equipment to be used in the facility will be acquired locally in order to promote local
businesses. Once acquired the equipment will be recorded into our accounting system to ease
tracking of the number of years the equipment is in operation. A replacement will take place after
4 years and 5 years for office equipment and recreation equipment respectively.
It is projected that the company will earn revenue of $250,000, $275000, $ 302,500 and
$332,750 from canoeing, horse riding, bike riding and swimming respectively in the first year of
operation. The projected profit for the same period is $ 243, 653 for the same period.
The company will be headed by a director who will be assisted by managers at a
departmental level. Employees will be hired on permanent and contract basis. Once hired, the
employees are required to comply with the code of conduct and employment policy as
enumerated in the employment contracts.
The management believes that “Just for You” will be impactful in providing the residents
of Ottawa with first class recreation opportunities.
JUST FOR YOU RECREATION FACILITY 4
”Just for You” Recreation Facility in Ottawa City
Part A: Business/Facility Overview
“Just for You” is a unique recreation facility that provides customers with access to recreation activities such
as swimming, horse riding, canoeing and bike riding. The facility will occupy a space of 40 acres. It has an ample
parking space and runs operations for 24 hours a day,7 days in a week. Here, you will receive services from
competent personnel, who have specialized in client services for decades. Your interest is at the center of existence of
this facility, and serving you is our number one priority. We strive to give you the best experience when you visit us
for you deserve it as our customer! “Just for You” acknowledges that without you, “we are nothing” and the brand’s
name has no meaning. Come and be our guest and as we are here “Just for You”.
Part B: Needs Assessment and Feasibility Study
“Just for You” provides our customers with recreation facilities that involves coverage of some distance. This
was not our idea, but a consolidation of more than 1000 views collected from residents of Ottawa City. From the
survey conducted by our marketing team between the month of September 2019 and January 2020, Ottawa residents
preferred these activities as they had a direct contribution on their physical fitness and social cohesiveness.
How the facility will identify with current and future recreation needs
While the management acknowledges that there are other recreation facilities in Ottawa, it also appreciates
that getting maximum returns for every dollar invested in the facility is equally important. The four recreational
activities were selected based on the sample of 1000 views of residents that expressed having interests on the
activities from our independent survey.
”Just for You” Recreation Facility in Ottawa City
Part A: Business/Facility Overview
“Just for You” is a unique recreation facility that provides customers with access to recreation activities such
as swimming, horse riding, canoeing and bike riding. The facility will occupy a space of 40 acres. It has an ample
parking space and runs operations for 24 hours a day,7 days in a week. Here, you will receive services from
competent personnel, who have specialized in client services for decades. Your interest is at the center of existence of
this facility, and serving you is our number one priority. We strive to give you the best experience when you visit us
for you deserve it as our customer! “Just for You” acknowledges that without you, “we are nothing” and the brand’s
name has no meaning. Come and be our guest and as we are here “Just for You”.
Part B: Needs Assessment and Feasibility Study
“Just for You” provides our customers with recreation facilities that involves coverage of some distance. This
was not our idea, but a consolidation of more than 1000 views collected from residents of Ottawa City. From the
survey conducted by our marketing team between the month of September 2019 and January 2020, Ottawa residents
preferred these activities as they had a direct contribution on their physical fitness and social cohesiveness.
How the facility will identify with current and future recreation needs
While the management acknowledges that there are other recreation facilities in Ottawa, it also appreciates
that getting maximum returns for every dollar invested in the facility is equally important. The four recreational
activities were selected based on the sample of 1000 views of residents that expressed having interests on the
activities from our independent survey.
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