Recreation Facility in Ottawa City1
Added on 2022-08-18
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Running head: JUST FOR YOU RECREATION FACILITY 1
Just for You Recreation Facility in Ottawa City
Student’s Name
Institution Affiliation
Just for You Recreation Facility in Ottawa City
Student’s Name
Institution Affiliation
JUST FOR YOU RECREATION FACILITY 2
Executive Summary
“Just for You” is a recreation facility located 4.85 miles from Ottawa city and sits on a 40
acre piece of land. The facility provides distance related recreation activities like canoeing, horse
riding, bike riding and swimming. Canoeing and swimming sections have 3 subsections that are
designed to meet the recreation needs depending on the age of our visitors. One of the main
reasons behind the establishment of “Just for You” facility was to provide our customers with
experiences that they miss from the existing recreation facilities. The activities in the facility
were informed by a survey which was conducted by Just for You marketing team. The findings
were that most people opted to have a facility that could provide an opportunity to keep fit and
enhance association.
While we appreciate that our competitors have been existing longer in the industry,
management prides itself for having a recreation site that accommodates the needs of all and
sundry. Our target market is people who have interest in recreation activities that involves
coverage of distances. It is expected that since these were the most popular recreation activities
that the resident of Ottawa showed to have special interest in, the facility is here “Just for You”.
In order to finance the facility, a joint venture is the most suitable financing model as it
will attract investors who have interest in the recreation business. The contribution made by each
member of the joint venture will represent the shareholding in the facility. The projected cost of
constructing the facility is $15,613,310 million and an additional cost of acquiring the land of
between $1,000,000 and $1,500,000.
MGA architecture was contracted to design the layout of the facility in the field. MGA is
a reputable architectural firm and management believes they have the capacity to develop a
modern facility that aligns with the management plans for the facility. It is estimated that the
Executive Summary
“Just for You” is a recreation facility located 4.85 miles from Ottawa city and sits on a 40
acre piece of land. The facility provides distance related recreation activities like canoeing, horse
riding, bike riding and swimming. Canoeing and swimming sections have 3 subsections that are
designed to meet the recreation needs depending on the age of our visitors. One of the main
reasons behind the establishment of “Just for You” facility was to provide our customers with
experiences that they miss from the existing recreation facilities. The activities in the facility
were informed by a survey which was conducted by Just for You marketing team. The findings
were that most people opted to have a facility that could provide an opportunity to keep fit and
enhance association.
While we appreciate that our competitors have been existing longer in the industry,
management prides itself for having a recreation site that accommodates the needs of all and
sundry. Our target market is people who have interest in recreation activities that involves
coverage of distances. It is expected that since these were the most popular recreation activities
that the resident of Ottawa showed to have special interest in, the facility is here “Just for You”.
In order to finance the facility, a joint venture is the most suitable financing model as it
will attract investors who have interest in the recreation business. The contribution made by each
member of the joint venture will represent the shareholding in the facility. The projected cost of
constructing the facility is $15,613,310 million and an additional cost of acquiring the land of
between $1,000,000 and $1,500,000.
MGA architecture was contracted to design the layout of the facility in the field. MGA is
a reputable architectural firm and management believes they have the capacity to develop a
modern facility that aligns with the management plans for the facility. It is estimated that the
JUST FOR YOU RECREATION FACILITY 3
swimming pool, Canoeing section, horse riding, and bike riding will occupy 4000 square feet,
6000 square feet, 12000 square feet and 15000 square feet respectively.
The buildings and recreational facilities will be constricted in compliance with the LEED
(Leadership in Energy Environmental Design). In particular, the facility will be lit using solar
panel, a water recycling plant will be set-up, and live fence will be planted instead of having a
perimeter wall. Management plans is to be awarded with Platinum certification on LEED
compliance grounds.
The equipment to be used in the facility will be acquired locally in order to promote local
businesses. Once acquired the equipment will be recorded into our accounting system to ease
tracking of the number of years the equipment is in operation. A replacement will take place
after 4 years and 5 years for office equipment and recreation equipment respectively.
It is projected that the company will earn revenue of $250,000, $275000, $ 302,500 and
$332,750 from canoeing, horse riding, bike riding and swimming respectively in the first year of
operation. The projected profit for the same period is $ 243, 653 for the same period.
The company will be headed by a director who will be assisted by managers at a
departmental level. Employees will be hired on a permanent and contract basis. Once hired, the
employees are required to comply with the code of conduct and employment policy as
enumerated in employment contracts.
The management believes that “Just for You” will be impactful in providing the residents
of Ottawa with first class recreation opportunities.
swimming pool, Canoeing section, horse riding, and bike riding will occupy 4000 square feet,
6000 square feet, 12000 square feet and 15000 square feet respectively.
The buildings and recreational facilities will be constricted in compliance with the LEED
(Leadership in Energy Environmental Design). In particular, the facility will be lit using solar
panel, a water recycling plant will be set-up, and live fence will be planted instead of having a
perimeter wall. Management plans is to be awarded with Platinum certification on LEED
compliance grounds.
The equipment to be used in the facility will be acquired locally in order to promote local
businesses. Once acquired the equipment will be recorded into our accounting system to ease
tracking of the number of years the equipment is in operation. A replacement will take place
after 4 years and 5 years for office equipment and recreation equipment respectively.
It is projected that the company will earn revenue of $250,000, $275000, $ 302,500 and
$332,750 from canoeing, horse riding, bike riding and swimming respectively in the first year of
operation. The projected profit for the same period is $ 243, 653 for the same period.
The company will be headed by a director who will be assisted by managers at a
departmental level. Employees will be hired on a permanent and contract basis. Once hired, the
employees are required to comply with the code of conduct and employment policy as
enumerated in employment contracts.
The management believes that “Just for You” will be impactful in providing the residents
of Ottawa with first class recreation opportunities.
JUST FOR YOU RECREATION FACILITY 4
”Just for You” Recreation Facility in Ottawa City
Part A: Business/Facility Overview
“Just for You” is a unique recreation facility that provides customers with access to
recreation activities such as swimming, horse riding, canoeing and bike riding. The facility will
occupy a space of 40 acres. It has an ample parking space and runs operations for 24 hours a
day,7 days in a week. Here, you will receive services from competent personnel, who have
specialized in client services for decades. Your interest is at the center of existence of this
facility, and serving you is our number one priority. We strive to give you the best experience
when you visit us for you deserve it as our customer! “Just for You” acknowledges that without
you, “we are nothing” and the brand’s name has no meaning. Come and be our guest and as we
are here “Just for You”.
Part B: Needs Assessment and Feasibility Study
“Just for You” provides our customers with recreation facilities that encourage coverage
of some distance. This was not our idea, but a consolidation of more than 1000 views collected
from residents of Ottawa City. From the survey conducted by our marketing team between the
month of September 2019 and January 2020, Ottawa residents preferred these activities as they
had a direct contribution on their physical fitness and social cohesiveness.
How the facility will identify with current and future recreation needs
While the management acknowledges that there are other recreation facilities in Ottawa,
it also appreciates that getting maximum returns for every dollar invested in the facility is
equally important. Four recreational activities were selected based on the sample of 1000 views
of residents that expressed having interests on the activities from our independent survey. In
”Just for You” Recreation Facility in Ottawa City
Part A: Business/Facility Overview
“Just for You” is a unique recreation facility that provides customers with access to
recreation activities such as swimming, horse riding, canoeing and bike riding. The facility will
occupy a space of 40 acres. It has an ample parking space and runs operations for 24 hours a
day,7 days in a week. Here, you will receive services from competent personnel, who have
specialized in client services for decades. Your interest is at the center of existence of this
facility, and serving you is our number one priority. We strive to give you the best experience
when you visit us for you deserve it as our customer! “Just for You” acknowledges that without
you, “we are nothing” and the brand’s name has no meaning. Come and be our guest and as we
are here “Just for You”.
Part B: Needs Assessment and Feasibility Study
“Just for You” provides our customers with recreation facilities that encourage coverage
of some distance. This was not our idea, but a consolidation of more than 1000 views collected
from residents of Ottawa City. From the survey conducted by our marketing team between the
month of September 2019 and January 2020, Ottawa residents preferred these activities as they
had a direct contribution on their physical fitness and social cohesiveness.
How the facility will identify with current and future recreation needs
While the management acknowledges that there are other recreation facilities in Ottawa,
it also appreciates that getting maximum returns for every dollar invested in the facility is
equally important. Four recreational activities were selected based on the sample of 1000 views
of residents that expressed having interests on the activities from our independent survey. In
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