Recruiting Talent Practice at Burger King: A Review and Recommendations

Management 1
Resourcing, Talent and Reward Management

Contents
Introduction......................................................................................................................................3
A review of recruiting talent practice..............................................................................................4
Recruitment practice of Burger king...............................................................................................6
Recommendations..........................................................................................................................10
Conclusion.....................................................................................................................................13
References......................................................................................................................................14
Appendices....................................................................................................................................16

Introduction
According to Opatha (2010), the role of human resources is to attain the goals of the
organization which can be elaborated under the practices of them. Human resources have been
referred to as the “key ingredient to the success and failure of the organization”, entailing
achievement and breakdown in company performance. There are a plenty of activities and
functions of HR that keep significant value within the organization to accomplish the common
goals of the company. This assignment covers one of the HR activity i.e. Recruiting Talent by
taking consideration of Burger King. The procedure of HR in recruiting and appointing capable
and talented workforce for attaining competitive benefits globally in Burger King is elaborated
under this assignment. Recruitment talent is one of the unique practices that are followed by the
company to fulfill the demands and wants of the customers. In the opinion of Arulrajah, (2014),
the success and growth of the firm are highly dependent on the effective and unique recruitment
practice that is used by the firm. The report will include the action plan to enlist the employees
internationally that demonstrates the way of attaining the competitive advantages by developing
valuable and exclusive recruitment process.
Burger King is an American global chain of hamburger fast food restaurants which was
founded in 1953 as Insta burger king. It is the second largest hamburger fast food restaurants that
are famous for its good and hygienic quality of food. It manages 13000 restaurants across the
globe. There are approx 34,258 employees working in the organization (Burgerkingindia.2018).
The vision of the company is to be the most significant and profitable business through a strong
and effective franchise scheme and a great community, serving the excellent burgers across the
world. The other vision of the firm is to be a leader in the fast food industry (Burgerkingindia,

2018). The mission of burger king is to offer the best quality of fast food products and services to
the customers across the world (Rowland, 2017). It has been analyzed that approx 11 million
guests visit Burger king restaurants around the world. They do so because burger king
restaurants are well known and recognized for serving great tasting, excellent quality and
suitable food. The company offers various fast food products such as hamburger, chicken,
French, fries, milkshakes, desserts, salads, and hot dogs. The core values include integrity,
honesty, accountability, loyalty, success, creativity, inspiration and fulfillment (Burgerkingindia,
2018). Dynamic promotional and advertisement strategies are used by Burger King to endorse
the fast food products globally. Whopper is the favourite burger of America that boast a quarter
pound of flame-grilled beef, creamy mayo, crunchy pickles and onions that has become an iconic
burger for the fans globally.
Figure 1: Burger King Whopper
Source: (SHRM, 2010).
A review of recruiting talent practice
According to Armstrong & Taylor, (2014) the process of recruitment is major aspect of HR
which develops a huge influence on the income development and the profit margins of the