Recruitment and selection practices at Sana Safinaz

Project: Recruitment and
selection practices at Sana
Safinaz
Submitted By:
Mehak Fatima 46566
Kanwal Ijaz 46435
Sadia Yousuf 46628
Malha Kmari 46324
Jyoti 43397
Submitted To: DR. Rubina Jabin
1

Summary
We chose Sana Safinaz to study recruitment and selection methods. We gathered primary
data through face-to-face interviews with the head of HR and HR Department manager. We
were tasked with gathering information on recruitment process, as well as how HR
operations are carried out in an organization. After gathering information, we discovered
that the HR department of Sana Safinaz does a good job, but there are some areas where
they may strengthen. Based on some ideas from Sana Safinaz, we've provided guidance as
well.
2

Contents
Summary...............................................................................................................................................2
Introduction..........................................................................................................................................4
Background...........................................................................................................................................5
Organization HR chart...........................................................................................................................6
Recruitment Process at Sana Safinaz....................................................................................................7
Selection Process at Sana Safinaz:.........................................................................................................8
Recruiters Policies at Sana Safinaz:........................................................................................................8
Selection Guidelines at Sana Safinaz:....................................................................................................8
The Concluding Step of Recruitment Process:.......................................................................................9
Recruitment Challenges at Sana Safinaz:.............................................................................................9
Strong Relationships:.........................................................................................................................9
Time Intensive Process......................................................................................................................9
Internal Recruitment:.........................................................................................................................10
Re-Designation:...............................................................................................................................10
Promotion:.......................................................................................................................................10
Employee Referrals:.........................................................................................................................10
Former Employee:...........................................................................................................................10
Interns:............................................................................................................................................11
Job Posting:......................................................................................................................................11
External Recruitment:.........................................................................................................................11
Advertisement:................................................................................................................................11
Campus Recruiting:..........................................................................................................................11
Interview Process at Sana Safinaz:...................................................................................................12
Structure Interview:.........................................................................................................................12
Un Structure Interview:...................................................................................................................12
Interview Methods at Sana Safinaz:...................................................................................................12
Video Call Interview:........................................................................................................................12
Individual Interview:........................................................................................................................13
Departmental Interview:.................................................................................................................13
Conclusion...........................................................................................................................................13
Recommendation................................................................................................................................14
Interview Protocol..............................................................................................................................16
Questions were asked.........................................................................................................................16
Visiting Card........................................................................................................................................17
3

Introduction
Sana Safinaz was founded in Pakistan in 1989. Basically, it's a clothes line for women. Sana
Haswani and Safinaz Muneer, two friends, founded it. They got their start in the retail
industry with a small investment. It was uncommon for women to work in an industry at the
time, and the goal was to develop Huate culture in Pakistan, but they later shifted to the
Pret line. They launched their Pret collection in 2013 and opened their first store in Karachi.
Sana Safinaz now has locations in Lahore, Sialkot, Multan, Sargodha, Gujranwala, Islamabad,
and Sialkot. Sana Safinaz also provides an online buying option. Sana Safinaz is
headquartered in Karachi and has 30 stores around Pakistan.
Background
Sana Safinaz is the first to bring a luxurious ready-to-wear line to the market. Then, in 2015,
they added the lawn, which is a symbol of Pakistani culture. Their prints are great, and their
designs are simple and attractive. Sana and Safinaz, two close friends, launched a clothes
brand in 1989 to present Pakistan with Haute culture. They began with a small expenditure
and have since grown steadily in the retail market, aided by their satisfied and pleased
consumers.
4