Recycled Fishing Net Shoes: A New Initiative for Environment-Friendly Footwear

This presentation discusses the new initiative of Swift Footwear to produce environment-friendly shoes made from recycled fishing nets. It covers the business plan, STP, and PESTEL analysis. The presentation also includes information on the benefits of entrepreneurship and strategic business planning for enterprises. The subject is BM564 Enterprise and Entrepreneurship.

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The entrepreneurship can be a very successful approach when it comes to the successful
operations of the business (Trabucchi, and et.al., 2021).
The enterprises can have various benefits by having the strategic business plans for the new
product and services

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The increasing harm to the environment and the lack of the eco-friendly product
gave the motivation to produce the business ideas of the recycled fishing net shoes.

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Focus groups- The Swift footwear (Pseudo name). will conduct many interviews from the
people by bringing them together and forming a group and asking them for their opinion on
the material that can be friendly for nature and the budget too.
Brain storming- The business will ask employees and the members and will come to the
opinion that what can be the ways to benefit the nature
Internet research- The internet research will be made by the organization and will ask its
people about the areas where the organization should focus to improve the sales and
product materials of the company (Sobakinova, Zhou and Aureaar, 2019).
Mind mapping- The Swift footwear (Pseudo name). will create a mind map by writing down
the various problems of the products and came out with the solution that changing the
strategies and the materials that is being used by the company for the production of the
environment friendly shoes.
Surveys- The Swift footwear (Pseudo name). will conduct various surveys to find out that
what is the trend in the market and what is being preferred by the people.

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Viability of business- The business will be successful as the world is accepting the approach
of the recyclable products that causes no harm to the environment.
Worthiness of business- The business is worth pursuing as it is a new initiative that the
organization is taking towards the betterment of the environment that can be done by
recycling the fishing nets (Morales Molina, Pérez and Vasquez, 2021).
STP- The business will conduct the STP and do the segmentation by providing the product to
the people who prefer a lightweight and environment friendly product.
Positioning- The product will be positioned for the youth and the old people as both are
interested in providing the benefit to the nature.
Targeting- The Swift footwear (Pseudo name). will target the youth by providing the
attractive colour options for their products that will attract the customers at a first glance.

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The product is going to be created by recycling the plastic fishing net from the ocean that
has been left by the fishers after the completion of their work.
This will benefit the business as the new initiative will attract the youth by keeping the price
of the shoes affordable as the raw material that is used is not going to cost too much in the
production of the shoes. The product is going to benefit the nature as the raw material will
not release the harmful pollutants in the environment.

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The government is also making the initiative of using the environment friendly raw materials
by the organizations.
Observing the trend- The organization has an opportunity as the trend of eco-friendly
products is getting famous in the market and the people prefer to buy the eco-friendly
products.
Finding gaps- The Swift footwear (Pseudo name) has found the gap in the market that there
is no producer of the eco-friendly shoes in the market.
Solving the problem- The company will try its best to solve the problem of the harmful raw
materials that is used in producing the shoes and will replace it with the recycled fishing nets
(Welter and et.al., 2021).

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Political- The political factors of UK is making the best efforts in implementing the
environmental laws. This will impact the organization in positive way as the company is
producing the eco-friendly products.
Economic- The economy of the UK is strong and people are capable to spend on their
desires. This will make the positive impact as the people will not hesitate in purchasing the
products (Pan, Chen and Zhan, 2019).
Social- The people are now following the trend of using the eco-friendly products. This will
benefit the Swift footwear (Pseudo name) as the shoes will be eco-friendly.
Technological- The technologies of production is improving by implementing new
techniques. This will impact the business as the production will be done with the modern
techniques of production.
Environmental- The environment is getting affected by the use of harmful raw materials by
the organizations. This will make a positive impact as the business will use the environment
friendly recycled material.
Legal- The Environment Protection Act, 1990 of UK is required to follow by the organization
as the business will produce the shoes and the law can make the impact on the business by
making the organization to use the eco-friendly manners of production

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Product- The company will provide the eco-friendly and attractive shoes by adding stylish
colours to it.
Pricing- The organization will set the price competitive to its rivals.
Place- The products will be sold online on their website and offline in their stores.
Promotion- The Swift footwear (Pseudo name) will promote its products on the social media
and by campaigns (Baysa, 2018).
People- The employees of the organization will be highly skilful and friendly in nature while
interacting with customers.
Physical evidence- The products will be stored in the warehouse and kept there as the stock.
Process- The Swift footwear (Pseudo name) will maker their process in the world and will
provide the new products to every one.

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Competition amongst the existing rivals- The competition is low as there are not a lot of
sellers who produces the recycled shoes and the prices remains constant.
Bargaining power of customers- The power of the customers is low as there is not a lot of
producers of the same products (Prathap and Sudheer, 2021).
Bargaining power of suppliers- The power of the suppliers is high as the recycled raw
material is not founded easily and every where.
Threat of substitute- The threat is high as many organizations are selling the products by
saying its eco-friendly and it is hard to identify.
Threat of new entrants- The threat is low as the new entrants will first try to make the profit
by selling the regular harmful raw materials.

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The Swift footwear (Pseudo name) has made the budget and the strategies for the
production and the sales of the new product that can help the organization in achieving the
global success in their operations.

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Pan, W., Chen, L. and Zhan, W., 2019. PESTEL analysis of construction productivity
enhancement strategies: A case study of three economies. Journal of Management in
Engineering. 35(1). p.05018013.
Prathap, S.K. and Sudheer, K.P., 2021. How to Prepare Business Plans. In Entrepreneurship
Development in Food Processing (pp. 333-345). CRC Press.
Sobakinova, D., Zhou, Y. and Aureaar, K.A.A., 2019, July. Self-efficacy, Opportunity
Recognition and Business Ideas. In Proceedings of the 2019 10th International
Conference on E-business, Management and Economics (pp. 51-56).
Trabucchi, D. and et.al., 2021. Platform‐driven innovation: Unveiling research and business
opportunities. Creativity and Innovation Management. 30(1). pp.6-11.
Welter, C. and et.al., 2021. The road to entrepreneurial success: business plans, lean startup,
or both?. New England Journal of Entrepreneurship.
Witthaut, D. and von Delft, S., 2018. New business development–recognizing and
establishing new business opportunities (pp. 195-230). Wiley-Blackwell, Oxford.

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