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Recycling Waste Materials Business Plan

   

Added on  2020-06-03

9 Pages2157 Words39 Views
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MARKETING PLAN
Recycling Waste Materials Business Plan_1

TABLE OF CONTENTS1. Current Situation..........................................................................................................................12. Objectives....................................................................................................................................12.1 Financial objective................................................................................................................12.2 Marketing objective..............................................................................................................12.3 Sustainability objective.........................................................................................................13. Target Market...............................................................................................................................24. Marketing Strategies....................................................................................................................24.1 Positioning............................................................................................................................24.2 Product or offering................................................................................................................34.3 People....................................................................................................................................34.4 Process..................................................................................................................................34.5 Physical evidence..................................................................................................................34.6 Price......................................................................................................................................44.7 Placement or distribution......................................................................................................44.8 Promotion..............................................................................................................................45. Marketing Implementation...........................................................................................................46. Budget..........................................................................................................................................57. Evaluation and Control................................................................................................................68. References....................................................................................................................................7
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1. Current SituationNowadays, in the society and country pollution taking a huge place which createsnegative impact on the health system of a nation. Further, issue of this particular situation arisesdue to several things like noise, plastic, carbon, chemicals etc. The present plan is on the basis ofrecycling wastage plastics and reuse them. From the majority of industries and business, wastageplastics came with a huge quantity. Due to this, level of pollution enhances where the need ofrecycling of plastic has become unavoidable. The present proposed marketing plan is prepared inorder to provide recycling services to people and in order to decline pollution level in the market.2. ObjectivesWhen a company or person is going to make any kind of plan within workplace than atthe very first and foremost prepared objectives and purposes (Westwood, 2010). For the presentservice of plastic recycling, financial, sustainability and marketing objectives are stated below:2.1 Financial objectiveThe objective of the present proposed marketing plan in terms of finance is to enhancenet income by 10% at the end of next accounting period. Along with this, increasing revenueconsistently is also another purpose of recycling plastic business.2.2 Marketing objectiveAnother purpose is relating to marketing which is to use highly effective promotionalstrategies and enhance awareness among people about recycling plastic service provided by thefirm. Further, it will help to enhance brand image among people. 2.3 Sustainability objectiveThe sustainable objective behind providing services of plastic recycle to the people is, tomake the environment of Australia eco-friendly. Along with this, reduce pollution level whichoccurs because of wastage plastics is another sustainable purpose. Further, in order to meet the above-mentioned objectives related to the financial,marketing and sustainability, the present plan is to be prepared. 1
Recycling Waste Materials Business Plan_3

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