New Brand Extension of Red Bull Company in the UK Market

New brand extension of Red
Bull Company

1
Executive summary
The report aims to demonstrate the new brand extension of Red Bull Company in the UK
market. The data and information are collected from secondary, observational, and competitive
research procedure, and this helps to evaluate the brand extension strategy of the firm. It is
noticed that for the new brand extension, the firm targeted middle and upper-middle class of
people of age between 16 to 35 years. Moreover, the paper has summarized the competitor and
environmental analysis of the firm that may affect their business processes. The development of
the quality of the products helps in facilitating the growth of the firm to a larger extent.
Furthermore, the paper concludes that a successful brand extension strategy will help them to
gain success in their business.

2
Table of Contents
Introduction.................................................................................................................................................3
Methodology...............................................................................................................................................3
Findings.......................................................................................................................................................3
Existing brand and brand values..............................................................................................................3
Target market..........................................................................................................................................4
Study of the New Market.........................................................................................................................4
Description of new product.....................................................................................................................5
Competition.............................................................................................................................................5
Conclusions.................................................................................................................................................6
References...................................................................................................................................................7
Appendices..................................................................................................................................................9