Integrated Marketing Communications for Red Bull: A Case Study

Integrated Marketing
Communication

Table of Contents
INTRODUCTION...........................................................................................................................4
Various kinds of marketing Channel and its role in serving to communication objectives in
Red Bull.......................................................................................................................................5
The way marketing channels of communication are related to Red bull to add value and
maximize their resources.............................................................................................................7
Judgements related the way marketing channels add value using with examples of Red Bull to
serve communication objectives..................................................................................................7
Provide communication objectives in situation of Red Bull.......................................................7
Justify the chosen communications Channels.............................................................................8
Create a marketing communications plan that effectively meets communication objectives for
a given organizational situation...................................................................................................9
Evaluate the application of the communication objectives in relation to the marketing
communications mix and the organizational business objectives.............................................10
Create a valid and detailed marketing communications plan that appropriately integrates
multiple communication channels, has SMART objectives and tactics to meet the overall
marketing and business objectives.............................................................................................11
Critically evaluate a marketing communications plan in relation to the communication
strategy, channel choice, creative content.................................................................................13
Provide for success of the checking and influence of the marketing communications plan.....14
Appropriate recommendations for improving the marketing communications plan to maximize
revenue and successfully meet both communication and business objectives..........................15
Integrated marketing communications..........................................................................................16

Source, message and channel factors.............................................................................................16
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................19
Books and Journal......................................................................................................................19

INTRODUCTION
Integrated marketing communication is a method in which unified messages are delivered across
several platforms in order to increase customer engagement (bin Abdul Lasi, and Salim, 2020).
This procedure ensures that all kinds of communication, as well as messages, are meticulously
connected together. Organizations may use this strategy to not only ensure good communication
integration, but also to ensure that organizational activities are defined and carried out in a well-
defined and efficient way. The current study was done on Red Bull energy drink, which has been
in business since 1987 and employs around 12,618 people to provide a wide range of products
and services to its clients. The report discusses various marketing channels, communication
goals, and the design of a marketing communication plan.