Red Bull: Market Share, New Product, Segmentation, PESTLE Analysis

PRINCIPLES OF
MARKETING

TABLE OF CONTENTS
 INTRODUCTION
 BACKGROUND
 MARKET SHARE AND SIZE
BRAND VALUE OF RED BULL
 NEW PRODUCT
SEGMENTATION, TARGETING AND POSITIONING
 PESTLE
 CONCLUSION
 REFERENCE

INTRODUCTION
 The Presentation is based on RED BULL that sell products
related to energy drink.
 The presentation will cover about the background of the
company as well as PESTLE analysis.
 Lastly, it will discussed about new product development as well
as target market decided by the organization.

BACKGROUND
 . Red Bull GmbH is famous brand that sell energy drink
products to its customer.
 The headquarter of the organization is situated at
Austria and it was found by Dietrich Mateschitz.
 Along with this, the organization was introduced in
year 1987 and still selling its product worldwide