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Principles of Marketing: Red Bull Case Study

   

Added on  2023-06-17

13 Pages979 Words357 Views
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PRINCIPLES OF MARKETING
Principles of Marketing: Red Bull Case Study_1

Executive summary
The below study is presented on basis of certain principles of marketing that define combination of
marketing mix . The aim of this report is to identify the market scenario in which new product category of
Red Bull can be introduced. This can be done through PESTEL analysis and Ansoff framework that help to
define certain challenges that are exist in market
Principles of Marketing: Red Bull Case Study_2

Table of contents
Table of Contents
INTRODUCTION
MAIN BODY
Methodology
Findings
• Existing brands and its values:
• Target Market Of Red bull
• Analysis Of New Markets including Trends
• Description of new products
• Competition
CONCLUSION
REFERENCES
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Introduction
Marketing refers to a process of producing goods and
services to potential clients. And its principles based on
some ideas that can use for making effective marketing
strategy that helps to enhance product reach(Wanda and
Razak, 2018). This report is based on Red bull, it is a
energy drink company that spread across world and its
headquarters is in Austria.
Principles of Marketing: Red Bull Case Study_4

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