New Product Development of Red Bull: Principles of Marketing

PRINCIPLES OF MARKETING

Executive summary
The report has discussed on new product development of Red Bull company. Along with
this, it has also analysed the market and compatitve analysis. Lastly, it has depicted
about the Brand extension as well as prism model that has helped organization to
build strong image.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Methodology................................................................................................................................3
Presenting Existing Brand and Brand values...............................................................................3
Target Market............................................................................................................................4
Analysis of Market....................................................................................................................4
Explanation of new Product.........................................................................................................5
Competitive Analysis...................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................1