Business Plan for Redchillis Corporation

This business plan provides details regarding the business aim & objective, etc. so that achieving significant direction for gaining success can become possible. The current study is based on offering the business plan for Redchillis corporation which operates in consulting firm. It will provide information regarding the name of business, type, mission, aim, location, marketing activities, etc. so that depth understanding can be derived.

Business Plan

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Name of business:...................................................................................................................3
Type of business:....................................................................................................................3
Product offerings:...................................................................................................................3
Mission statement:..................................................................................................................3
Aim:........................................................................................................................................3
Objectives:..............................................................................................................................3
Location of business:..............................................................................................................4
Marketing & PR Activities.....................................................................................................4
Human Resource....................................................................................................................5
Marketing mix........................................................................................................................7
Financial resources.................................................................................................................8
SWOT analysis.......................................................................................................................8
Cash Flow forecast................................................................................................................9
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Business plan is basically document which provides the details regarding the business aim
& objective, etc. so that achieving significant direction for gaining success can become possible.
In the current era having significant detailed plan for operating in industry is improvident so that
significant strategy can be formulated. The current study is based on offering the business plan
for Redchillis corporation which operates in consulting firm. It will provide information
regarding the name of business, type, mission, aim, location, marketing activities, etc. so that
depth understanding can be derived.
MAIN BODY
Name of business:
Redchillis Corporation
Type of business:
The particular business plan operate sin the category of partnership which has owner and
his two friends.
Product offerings:
The particular business is operating in consultancy industry by offering students service
of admission to various university, visa processing, accommodation, career plan, etc. In this both
local & international students to get admission in UK university by providing consultancy in
effective manner.
Mission statement:
The mission of firm is to being committed to offer better & future with quality so that
requirements of targeted audience can be fulfilled
Aim:
The main of the business is give quality service which is capable of accomplishing
students requirements by complying with standardized performance to obtain greater customer
satisfaction.
Objectives:
 To increase the profitability of business by 12% at the end of year.
 To reduce cost by 15% within year
 To increase market, share by 5% within 6 months

 To enhance customer satisfaction by increasing 15% marketing & promotional practices
by 10% at the end of year.
Location of business:
There are two offices which are operated in distinct location such as UK & Bangladesh.
Both the locations possessing offices will pay attention on offering the consultancy service so
that admission in UK universities can be derived by local & Bangladeshi students the location of
the UK & Bangladesh offices are 36, Oliver Road,
Newport, NP19 0HU and Section: 12/C, Lane 21, Plot: 1/1,
Pallabi, Mirpur, Dhaka -1216 respectively. These both the location will focus on accomplishing
the aim of the business so that leading position in consultancy sector can be derived.
Marketing & PR Activities
In order to become successful in the current era it is highly important for the
organization to pay attention on having the significant evaluation of market performance so that
suitable course of action can be taken. Consultancy sector in UK is facing the growth of 4.5%
per average year that it is indicating that operating in specified area for operating business is
found to be positive. In addition to this, Bangladesh is having the performance in positive
manner which is indicating the good demand for consultancy service (Barrow, Barrow and
Brown, 2018). In the present era, there are different types of the courses & higher level of
competition is prevailing which has inclined the demand for obtaining the consultancy service so
that effective career development can be obtained. On the basis of this, it can be interpreted that
there is higher level of demand for the consultancy so that significant growth can be achieved by
the particular organization.
Marketing is the significant technique which is related with spreading the awareness
about the services to customers so that greater attention from them can be derived (Morgan, And
et.al., 2019). There are different types of the marketing practices which can be taken into the
process by the firm that involves both traditional & digital method so that objective of higher
profitability and sustainability can be achieved.
 Print media is one of the significant ta method that can be taken into the consideration by
spreading template, newspaper advertisement, etc. about quality & benefits of
consultancy services. This can provide assistance in targeting students who are searching
for career related guidance.

 Content marketing is highly trending in the current working scenario as usage of
technological devices for having podcasts, informatics, etc. which aids in driving
customers to have key ability to position in market.
 Social media marketing is largely taken into the process as targeted audience such as
students have enhanced their social connection by using different platforms such as
Facebook, Instagram, etc. (9 Marketing Promotion Strategies, 2022). This helps in
improving brand image, greater awareness among customers, etc. can become possible by
using this promotion method. Referral marketing with social media marketing can
provide assistance in having mouth publicity by satisfied students to attract potential
customers.
 Email marketing helps in directly connecting with target audience which allows sharing
information regarding new offers, discounts, succession rate, etc.
 Influencing marketing by having involvement of celebrity, business tycoons, etc. can help
in attaining & retaining customers (Souto and Rodríguez-López, 2021). Promotions
techniques as mentioned can help the both the location offices to have ability to create
god brand image, etc. so that achieving higher profitability & sustainability can be
achieved.
On the basis of this, it can be interpreted that public relationship is one of the significant
action that helps in attaining the crucial connection for gaining appropriate ability to get higher
attaining & retaining customers can become possible.
The targeted audience can be obtained by using the STP technique which is helpful in
accomplishing the proper segmentation, targeting and positioning. Segmentation will be
exerted on the basis of psycho graphic so that achieve those students who have objective of
gaining guidance. This includes ensuring that customer who wants guidance are targeted so that
positioning on the basis of higher quality & grater customer satisfactions can be exerted.
Human Resource
It is one of the crucial resource of the organization which helps in accomplishing the
different roles & responsibilities so that attaining success can become possible (Cesar and et.al.,
2018). The recruitment process which will be taken into the consideration for recruiting the
different employees for right jobs that involves using social media, business based platform,
consulting with recruiting agency, etc. so that corrective employees can be derived. The process

includes identifying needs, formulating job description, devising recruitment strategy,
interviewing, etc. This will help in gaining the corrective form of the employees for right
position (Lahtinen, Dietrich and Rundle-Thiele, 2020). There are different employees will be
required and recruited for the 12 months for managing the particular business in order to offer
the quality services to the targeted audience in turn objective of attaining leading position can
become possible. The sourcing the team members can be done by using the various options
available that involves having contacting with agency of recruitment, adverting on business
based platform, etc. these can provide assistance in achieving the corrective form of personnel in
the company so that exerting actions of offering significant services can be provided.
Team members Number
of
members
Roles and responsibilities
Marketing executive 6 This involves using the significant techniques such as
social media, email, etc. so that understanding their
requirements and reverting for having greater conversion
rate.
Marketing manger 2 Significant allocating of marketing activities according to
plan, managing performance of marketing executing, etc.
Data analyst 2 Proper data collection, evaluation, finding insights from the
gathered data regarding trends, etc (Scott, 2022).
Customer relationship
manager
2 Having the proper customer building relationship activities
by communicating and analyzing their needs, offering them
corrective solutions, etc. (Lim and et.al., 2021).
Financial manager 2 The significant identification of resource requirement
allocation of resources, sourcing finance, filing tax, etc.
Consultants 6 This involves conducting research, detecting the problems
of clients, creating trustworthiness professional
communication process, offering corrective suggestion, etc.

On the basis of the provided information it can be mentioned that these are the job roles
which will be accomplished by these team members so that effectual functioning through
sourcing them on corrective position to get higher productive results can become possible.
Marketing mix
It is one of the crucial technique which aids in making the strategic formulation of the
actions so that offering proper service can become possible (The 7 Ps of marketing, 2022).
Product:
It is one of the significant element of marketing mix which involves offering the distinct
form of the services such as consultancy services so that targeted audience such as students so
that starting h from admission to various universities. It will pay attention on having the effective
support regarding the service offering such as visa processing, accommodation, career plans, etc.
Price:
there is different form of the pricing strategies which can be taken into the consideration
by this particular firm for having the effective functioning which involves cots plus, competitive,
penetration, skimming, etc (Inkon, 2019). for gaining the significant profit margin and higher
ability to compete with requirements of students the firm will focus on using the competitive
pricing approach.
Place:
The particular firm having the presence in tow locations such as UK and Bangladesh so
that effectual functioning by covering greater customer share can become possible. This are the
two places where firm will focus on giving the consultancy services to customers so that higher
productive results to meet the customers’ requirements can become possible.
Promotion:
In order to become successful, it important for the enterprise to pay attention on having
the significant execution of marketing actions so that significant impact on clients can be
provided (Akanbi, 2021). This involves using the print media for spreading the template, etc. in
addition to this, the particular organization will emphasize on having the such as social media,
email, direct marketing, etc. so that effectual awareness regrading offered services can be
provided. This can provide the assistance in gaining the reliable ability to coordinate with the
prevailing competition in market so that effectual service offering can become possible.
People:

For gaining the success in the industry it is important for the organization to get the
effectual processing in turn accomplishing the goal in effective manner can be done (Lim, 2021).
This involves the distinct form of the employees which are placed at the corrective position in
turn meeting the requirements of higher productivity and sustainability can become possible. On
the basis of this it can be mentioned that the particular firm can gain success with help of the
available employees.
Processes:
There is distinct form of the procedure which involve consulting clients, marketing
processes, etc. which are required to be exerted in the highly effective manner (McKeever,
2018). In order to gain the competitive position in the market there are various processes which
involves having the quality based procedure in the organization in turn accomplishing the
organizational objective in order to get the proper success in competitive manner can become
possible.
Physical evidence:
The particular organization is having the physical evidence of offices and online presence
so that greater trustworthiness can be shared. The particular enterprise operates successfully in
the market in with having these all elements’ executions in effectual manner (Hanák and Grežo,
2020).
Financial resources
There are different form of the business sources which can be taken into the
consideration by the organization in turn effective profitability and sustainability can be attained.
(Shrotriya, 2019) For successful operating the business will focus on having the course of action
such as bank loan, crowdfunding, investment from equity and angel investors so that effective
functioning can be obtained.
SWOT analysis
Strengths
 Financial availability
 Presence of skilled employees
 Effective marketing technique.
Weaknesses
 Lack legal compliance with industrial
norms
 lower coordination with technological
aspects
 ineffective management of resources

Opportunity
 Partnership with top companies
 Merger and acquis ion option for
growth
 higher revenue generating capacity.
Competitors
 Higher competition
 strict legal compliance
 Frequent technological advancement
Cash Flow forecast
Select your
starting
month:
MONTHS
Cash in-flows
Descrip
tion (as
require
d)
Sta
rti
ng
poi
nt
1 2 3 4 5 6 7 8 9 10 11 12
TO
TA
L
Anticipated
sales
it is
generat
ed from
offering
the
service
to the
selected
clinets
£0
£1
00
00
£1
1,
20
0
£1
2,
54
4
£1
4,
04
9
£1
5,
73
5
£1
7,
62
3
£1
9,
73
8
£2
2,
10
7
£2
4,
76
0
£2
7,
73
1
£3
1,
05
8
£3
4,7
85
£2
41,
33
1
Value of your
Start Up Loan
the
source
of
financin
g is
used to
get easy
liquidit
y
£0
£1
5,
00
0
£1
5,
00
0
£1
5,
00
0
£1
5,
00
0
£1
5,
00
0
£1
5,
00
0
£1
5,
00
0
£1
5,
00
0
£1
5,
00
0
£1
5,
00
0
£1
5,
00
0
£1
5,0
00
£1
80,
00
0
Other sources
of cash or
equity
this is
basicall
y
obatian
ed
from
the
£0 £2
,0
00
£2
,0
00
£2
,0
00
£2
,0
00
£2
,0
00
£2
,0
00
£2
,0
00
£2
,0
00
£2
,0
00
£2
,0
00
£2
,0
00
£2,
00
0
£2
4,0
00

equity
source
of
finance
Existing assets
for business
purposes
it is
basicall
y
concern
ed with
possesis
ng the
set of
assets
for
processi
ng of
busines
s
£0
£7
,0
00
£7
,0
00
£7
,0
00
£7
,0
00
£7
,0
00
£7
,0
00
£7
,0
00
£7
,0
00
£7
,0
00
£7
,0
00
£7
,0
00
£7,
00
0
£8
4,0
00
Crowdfunding £0
£5
,0
00
£5
,0
00
£5
,0
00
£5
,0
00
£5
,0
00
£5
,0
00
£5
,0
00
£5
,0
00
£5
,0
00
£5
,0
00
£5
,0
00
£5,
00
0
£6
0,0
00
Angel
investors £0
£2
,0
00
£2
,0
00
£2
,0
00
£2
,0
00
£2
,0
00
£2
,0
00
£2
,0
00
£2
,0
00
£2
,0
00
£2
,0
00
£2
,0
00
£2,
00
0
£2
4,0
00
£0
£0
Total cash in-flows (A) £0
£4
1,0
00
£4
2,
20
0
£4
3,
54
4
£4
5,
04
9
£4
6,
73
5
£4
8,
62
3
£5
0,
73
8
£5
3,
10
7
£5
5,
76
0
£5
8,
73
1
£6
2,
05
8
£6
5,7
85
£6
13,
33
1
MONTHS
Cash out-
flows
Descrip
tion (as
require
d)
Sta
rti
ng
poi
nt
1 2 3 4 5 6 7 8 9 10 11 12
TO
TA
L
Cost of sales £0
£2
,0
00
£2
,0
00
£2
,0
00
£2
,0
00
£2
,0
00
£2
,0
00
£2
,0
00
£2
,0
00
£2
,0
00
£2
,0
00
£2
,0
00
£2,
00
0
£2
4,0
00
Existing assets
for business
purposes
£0 £7
00
£7
00
£7
00
£7
00
£7
00
£7
00
£7
00
£7
00
£7
00
£7
00
£7
00
£7
00
£8,
40
0
Rent or
premises costs £0 £1
,5
£1
,5
£1
,5
£1
,5
£1
,5
£1
,5
£1
,5
£1
,5
£1
,5
£1
,5
£1
,5
£1,
50
£1
8,0

00 00 00 00 00 00 00 00 00 00 00 0 00
Business rates
for your
business
premises
£0 £5
00
£5
00
£5
00
£5
00
£5
00
£5
00
£5
00
£5
00
£5
00
£5
00
£5
00
£5
00
£6,
00
0
Utilities (gas,
electricity,
water)
£0 £8
00
£8
00
£8
00
£8
00
£8
00
£8
00
£8
00
£8
00
£8
00
£8
00
£8
00
£8
00
£9,
60
0
Insurance £0
£1
,5
00
£1
,5
00
£1
,5
00
£1
,5
00
£1
,5
00
£1
,5
00
£1
,5
00
£1
,5
00
£1
,5
00
£1
,5
00
£1
,5
00
£1,
50
0
£1
8,0
00
Telephone and
internet £0 £5
00
£5
00
£5
00
£5
00
£5
00
£5
00
£5
00
£5
00
£5
00
£5
00
£5
00
£5
00
£6,
00
0
Marketing and
advertising
expenses
£0 £2
50
£2
50
£2
50
£2
50
£2
50
£2
50
£2
50
£2
50
£2
50
£2
50
£2
50
£2
50
£3,
00
0
Vehicle
running costs £0 £2
00
£2
00
£2
00
£2
00
£2
00
£2
00
£2
00
£2
00
£2
00
£2
00
£2
00
£2
00
£2,
40
0
Equipment
purchase or
leasing
£0
£2
,0
00
£2
,0
00
£2
,0
00
£2
,0
00
£2
,0
00
£2
,0
00
£2
,0
00
£2
,0
00
£2
,0
00
£2
,0
00
£2
,0
00
£0
£2
2,0
00
Postage,
printing,
stationery
£0 £2
00
£2
00
£2
00
£2
00
£2
00
£2
00
£2
00
£2
00
£2
00
£2
00
£2
00
£2
00
£2,
40
0
Transport and
delivery £0 £2
50
£2
50
£2
50
£2
50
£2
50
£2
50
£2
50
£2
50
£2
50
£2
50
£2
50
£2
50
£3,
00
0
Professional
fees (legal,
accounting
etc.)
£0
£2
,5
00
£2
,5
00
£2
,5
00
£2
,5
00
£2
,5
00
£2
,5
00
£2
,5
00
£2
,5
00
£2
,5
00
£2
,5
00
£2
,5
00
£2,
50
0
£3
0,0
00
Your salary (if
PSB is in
deficit)*
n/a £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
Your salary
(over and
above your
PSB needs)*
n/a £2
00
£2
00
£2
00
£2
00
£2
00
£2
00
£2
00
£2
00
£2
00
£2
00
£2
00
£2
00
£2,
40
0
Staff costs £0 £2
,5
£2
,5
£2
,5
£2
,5
£2
,5
£2
,5
£2
,5
£2
,5
£2
,5
£2
,5
£2
,5
£2,
50
£3
0,0

00 00 00 00 00 00 00 00 00 00 00 0 00
Start Up Loan
monthly
repayment*
n/a £1
50
£1
50
£1
50
£1
50
£1
50
£1
50
£1
50
£1
50
£1
50
£1
50
£1
50
£1
50
£1,
80
0
£0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0 £0
£0
£0
£0
£0
Total cash out-flows (B) £0
£1
5,
75
0
£1
5,
75
0
£1
5,
75
0
£1
5,
75
0
£1
5,
75
0
£1
5,
75
0
£1
5,
75
0
£1
5,
75
0
£1
5,
75
0
£1
5,
75
0
£1
5,
75
0
£1
3,7
50
£1
87,
00
0
Your
net
cash
flow
(A-B)
£0
£2
5,2
50
£2
6,
45
0
£2
7,
79
4
£2
9,
29
9
£3
0,
98
5
£3
2,
87
3
£3
4,
98
8
£3
7,
35
7
£4
0,
01
0
£4
2,
98
1
£4
6,
30
8
£5
2,0
35
£4
26,
33
1
Your
monthl
y
openin
g
busines
s bank
account
balance
£0
£2
5,
25
0
£5
1,
70
0
£7
9,
49
4
£1
08
,7
93
£1
39
,7
78
£1
72
,6
52
£2
07
,6
40
£2
44
,9
97
£2
85
,0
07
£3
27
,9
87
£3
74,
29
6
£4
26,
33
1
Your
closing
cash
positio
n
£0
£2
5,2
50
£5
1,
70
0
£7
9,
49
4
£1
08
,7
93
£1
39
,7
78
£1
72
,6
52
£2
07
,6
40
£2
44
,9
97
£2
85
,0
07
£3
27
,9
87
£3
74
,2
96
£4
26,
33
1
£4
26,
33
1
The data is presenting that firm will have significant positive cash balance at the end of
the each month which is positive sign.
CONCLUSION
from the above report it can be concluded that the particular business plan is helpful in
achieving significant information regarding the activities to carry out the operational practices.

It has given emphasis on aim, objectives, location of business, mmarketing & PR activities, etc.
for providing depth understanding.

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