Basic marketing. Pearson. Perreault Jr, W., Cannon, J. and McCarthy, E.J., 2014. Basic marketing (Vol. 2). McGraw-Hill Higher Education Australia
Added on 2020-06-06
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REFERENCESHair Jr, J.F. and Lukas, B., 2014.Marketing research(Vol. 2). McGraw-Hill Education Australia.Chaffey, D. and Ellis-Chadwick, F., 2016.Digital marketing. Pearson.Perreault Jr, W., Cannon, J. and McCarthy, E.J., 2013.Basic marketing. McGraw-Hill HigherEducation.Ethics and social responsibilityIt is essential for the Hilton Hotel to maintainethics and social responsibilities whileperforming marketing practices. In this orderthey should pay attention on the sustainabledevelopment of the entity with optimum harmto the environment. Also, ethics of allcustomersPESTLEPolitical- Stable political conditions.Economical- Effective GDP and growth rate of country.Social- Societal influence increase travel and tourismsector.Technological- Entity has to match the digitaladvancements.Legal- Strict laws are framed for the hospitality sectorthat may harm sales. Economical- Hilton should ensure sustainabledevelopment.Core Concepts of Hospitality Marketing: Marketing of a business is comprised of various activities that areplanned to increase the sales of organisation along with creating brand image. The basic function of it is to identify the customer needs and demands so that effective products and services can be produced to satisfy them. This action will assists Hilton Hotel in increasing the business value by gaining customer satisfaction. The requirements for a marketing plan covers growth strategy, market segmentation,ethics and social responsibilities, marketing philosophies, IntroductionServices industry does relies on the customers on a way wider scale than any other sector. The major companies belonging to this sector includes hospitality, travel and tourism, leisure, etc. For the present undertaking the organisation selected for marketing of the newly developed services is "Hilton Hotel". It is UK based global brand having full-services with impelling brand image due to 98 years of experience in the sector. There are around 600places where the services by the entity can be availed. Consumer MarketsThe organization has always aimed on the creation of personalised services that can fulfil the needs and demands of diversified consumers. There are various factors on which the consumer markets are based, either they be age, gender, interest, geography, etc. Market Segmentation Market segmentation plays a crucial role in developing effective products and services. Inthis, customers are clubbed together in different groups depending upon different factors such asgeography, demography, interest, etc. The newly developed service "Pick and Drop" will be given toall customers coming via any transportation mode and at any port. Marketing EnvironmentMarketing is that section of an organisation which relies on both internal and external factors. The internal influence are because of the people engaged in the procedure, other departments of the entity, business cultures, etc. However, factors external to the companies that influence the promotional activities covers customers, competitors, etc. StrengthsWeaknessesReliable employees.Impelling services to customers as per theirrequirements.Existing in different countries where politicaland economic conditions are not stable. OpportunitiesThreatsDeveloping effective services to attractconsumers.Conducting promotional campaigns.Intense competition in the hospitality sector.Compliance with strict laws can lower sales.HOSPITALTY MARKETING: HiltonHotel
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