Business Analysis and Strategic Planning

The assignment involves a comprehensive business analysis of multiple organizations. This includes identifying their key objectives, conducting a stakeholder mapping exercise, performing a competitive analysis, and outlining the organization's purpose and scope. The report utilizes relevant frameworks and models to analyze each organization's strengths and weaknesses. A concluding section summarizes the findings and offers recommendations for improvement, incorporating Gibb's reflective cycle for self-assessment.

REFLECT ON HOW THE VARIOUS TYPES OF
BUSINESSES MEET THE OBJECTIVES OF THEIR
STAKEHOLDERS

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
PRIVATE ORGANISATION- ICELAND (SUPERMARKET)................................................1
PUBLIC ORGANISATION- NATIONAL HEALTH SERVICES (NHS)................................3
VOLUNTARY ORGANISATION- OXFAM............................................................................5
GIBB's MODEL OF REFLECTION...............................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Business is the activity of making one's living or making money producing or buying and
selling products such as goods and services. The purpose of the business is to earn high profit
and sales. Stakeholders are the key people to achieve success within organisation as they can
influence or be influenced by the actions, objectives as well as policies of the company.
Stakeholders are suppliers, employees, creditors, directors, shareholders, unions, government and
the community form which the business draws its resources (Grayson and Hodges, 2017). This
present report will reflect on how the various types of business such as private, public and
voluntary organisation can meet the objectives of there stakeholders. Iceland Supermarket is
being chosen for private organisation, National Health Services England (NHS) is being chosen
for public organisation and Oxfam is being chosen for Voluntary organisation.
MAIN BODY
PRIVATE ORGANISATION- ICELAND (SUPERMARKET)
Overview of the company
Iceland Foods Ltd is a British Retail Supermarket chain bases in Wales which was
founded in 1970 by Sir Malcolm Walker. The products of company are Frozen foods and
Groceries. There are 23000 employees are working in the organisation and the net income is
£160 million. Iceland company has an approximately 2.2% share of the UK food market (Carroll
and Buchholtz, 2014).
Purpose
Iceland is a private limited company. The main purpose of Iceland company is to survive
in the market by high profit. They want to raise the satisfaction of their stakeholders by
providing effective products and services.
Scope
 Shares are non-transferable.
 At least 2 directors are needed.
 Limited liability.
 Separate Legal entity.
Porter's Five Forces Model
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This is one of the best model that defined the competitive advantages of company as well
as how they meet the objectives in the market.
Competition- Iceland company is operating in the retail industry and the competitive
force is very intense in this industry. Iceland supermarket is also facing intense competition in
the market from Walmart and many other companies (Bendell, 2017). The threat of competition
is very high in United States in retail industry.
Power of Suppliers- This is the pressure which is exerted by the suppliers on the
company in order to raise the prices of raw material. The power of suppliers in Iceland company
is very high because of quality of raw material but in order to control the bargaining power of
suppliers Iceland supermarket has maintained contract and relationship with more suppliers.
Power of Buyers- This is the pressure exerted by the buyers of the Iceland company to
reduce the price of the products. The bargaining power of buyers is high in the Iceland company
because customers have high scope of switching to others. The products which Iceland
supermarket is selling is easily available in the market, thus the power of buyers tends to high.
Threat of Substitutes- The existence of substitutes will definitely affect the attractiveness
of the Iceland company as well as lower the profitability. It is because the substitutes straightly
affect the prices of the gods as well as the demand for the good from the customers too (Posavac,
2015). In retail sector, the threat of substitutes is very high because easy availability of the
products.
Threat of New entrants- The new entrant's means how it is easy for a company to enter in
the market. In retail industry, it is not easy that company can easily enter in the market because
capital investment, infrastructure setup is very high in opening a retail supermarket. Thus, it is
low in retail industry and in Iceland company.
Stakeholders Mapping
Stakeholders analysis is the key part for the management of stakeholders. It involves the
identifying, analysing as well as prioritising the company along with people with a stake in the
company. Stakeholder mapping helps to manage and communicate with the stakeholders of the
organisation effectively (Dees, 2017). Here are four steps which is used by the Iceland company
which are as follows-
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Identify- This is the first step in the stakeholder mapping. Stakeholders can be anyone
who have interest in the organisation such as government, employees, public, trade associations,
suppliers etc.
Prioritize- This is the second step in stakeholder mapping. Iceland company used to
position there stakeholders through:
 High power & highly interested people- Customers, Suppliers, shareholder.
 High Power & less Interested people- Government.
 Low power & Highly Interested People- Community, Employees
 Low power & less interested people-
Understanding the Key stakeholders- It is very important that understand the feeling of
stakeholder that what they feel about the company.
Engage- This is last step when Iceland used to engage with the stakeholder in order to
gain the support form them.
Stakeholder and their importance
 There are several reason's employee motivation is important. Mainly because it allows
management to meet the company's goals. ... Motivated employees can lead to increased
productivity and allow an organisation to achieve higher levels of output.
 The main duty of shareholders is to pass resolutions at general meetings by voting in
their shareholder capacity. This duty is particularly important as it allows the
shareholders to exercise their ultimate control over the company and how it is managed.
 A good relationship with suppliers is just as important. Supplier relationship
management is one area all businesses need to become good at because it can have
significant effects as it immense long term benefits to the organisation.
PUBLIC ORGANISATION- NATIONAL HEALTH SERVICES (NHS)
Overview of the company
National Health Services (NHS) England is a public company which is an executive non-
departmental public body of health and social care department which was formed in 2013. Its
headquarters are located in Leeds. The department of Health and Social care is the parent
department of the company (Sekaran and Bougie, 2016). Organisation holds the services of
General Public as well as NHS dentists.
Purpose
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NHS is a public limited company. The main purpose of the NHS is to provide free
healthcare services to people living in England. Public welfare is the main motive of the
organisation.
Scope
 Limited Liability
 Stakeholder involvement
Porter's Five Forces Model of NHS or Healthcare Industry
Competition- The threat of competition is very high in health and social care industry in
UK. In healthcare industry competition is very intense which NHS is also facing. There are huge
number of competitors in England such Red Cross, Buxton, Class Cross etc.
Power of Buyers- In health and social care industry, the power of buyers is low as
position hold by customers is low. NHS is providing free services to the citizen who are living in
England. But as a whole the power of buyers is very weak because no human do not compromise
with there health (Maylor, Blackmon and Huemann, 2016).
Power of Suppliers- The power of suppliers in healthcare industry is very high because if
quality of product is required. Suppliers have power to raise the prices because people as well as
government are very concerned about the health along with quality of life.
Threat of Substitutes- In healthcare industry, the threat of substitutes I very high because
of many healthcare organisations. But NHS does not face this threat because the services they are
offering is of excellent quality as well as free services to the citizens.
Threat of New Entrants- The capital investment and setup of infrastructure is very huge
in healthcare industry does the threat of new entrant is very low.
Stakeholders Mapping
NHS also followed the steps of stakeholder mapping and they used to identify their
stakeholders and keep them satisfied.
Identify- This is the first step which was followed by the NHS in order to identify the key
stakeholder of their organisation. Shareholders are the boss of NHS. Customers are the also one
of the most important stakeholder as they providing services to make them satisfied. Employees
are also very important as they provide services to public. NHS keep there stakeholders informed
but customers, government, employees and suppliers are the key stakeholder of NHS.
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Prioritize- NHS has the list of there stakeholders which are affected by there performance
and work but it is very important that company should have to work on those are important
stakeholder (Schaltegger and Burritt, 2017). The position that NHS allocate there stakeholder
are-
 High Power, Highly Interested People- NHS is closely monitoring there stakeholder who
have high power and higher interested people such as customers and shareholders.
 High Power, Less Interested People- NHS put enough efforts to make the stakeholder
satisfied such as employees, community.
 Low Power, less Interested People- NHS keep these stakeholders informed about the
entire conditions of the company like government who is always ready to help NHS when
needed.
Understanding the Key stakeholders- This is also one of the most important aspect of the
stakeholder mapping because for all company it is very essential that they should understand
there stakeholder. Company should know how to make them engage with the organisation. NHS
used to understand the needs and expectation of there customers, employees and others.
Engage- This is the last stage where company used to engage there stakeholder in order
to win the support. NHS make their customers and shareholder engage because they know that
these stakeholders will directly or entire support the entire organisation (Rosemann and vom
Brocke, 2015).
VOLUNTARY ORGANISATION- OXFAM
Overview of the company
It is a voluntary organisation which was founded in 1942. It was founded at Oxford
England, It is a confederation of 20 independent charitable company focusing on the alleviation
of international poverty. Its headquarter is located in England.
Purpose
The main purpose of the organisation is to remove poverty across the world. They also
focus on disaster relief. They are working for the welfare of the society.
SWOT Analysis
STRENGTH
Recognised brand name
WEAKNESSES
Less presence in international market.
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The gaols of the company is clearly defined.
Global network of affiliates as well as
supporters giving great brand credibility.
Online presence is good.
Stock Donation top poor people.
Admirable working in the reduction of poverty.
Extensive networks.
Skilled and large Work force.
Sometime company faces lack of resources.
Lack of support.
High cost of production.
The rate of response is declining (Welford,
2016).
OPPORTUNITIES
Company enable crowdfunding could create
important new streams of revenue.
Engages supporter through social media
(Kerzner, 2018).
Reaching as well as converting new
demographics through popular channels.
THREAT
Competition is increasing for supporters
donation and time.
Platform and provider confusion specially for
emerging trends such as crowdfunding.
Stakeholder Mapping
The stakeholder of the company are employees, honorary members, volunteer, beneficiaries,
donor and local community.
Identify- Oxfam also use stakeholder mapping in order to identify the key stakeholder of
the company. Stakeholder of Oxfam are employees, honorary members, volunteer, beneficiaries,
donor and local community, these are stakeholder which are attached towards the company.
Prioritize- NHS has the list of there stakeholders which are affected by there performance
and work but it is very important that company should have to work on those are important
stakeholder (Gitman, Jucha and Flanagan, 2015). The position of stakeholders in voluntary
organisation are on the same level. All are very important people of the organisation.
Understanding the Key stakeholders- This is also one of the most important aspect of the
stakeholder mapping because for all company it is very essential that they should understand
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there stakeholder. Oxfam also tries well for understanding the needs and expectation of their
stakeholders.
Engage- This is last step when Oxfam used to engage with the stakeholder in order to
gain the support form them. Oxfam is a voluntary organisation and they need support from its all
stakeholder.
GIBB's MODEL OF REFLECTION
There are five stages in Gibb's Reflective cycle which help people in explaining the
experience. Here are the steps which are as follows-
Description- The description in this above report, is to identify the purpose, scope of
private, public and voluntary organisation and some key business objectives, and organisations
meet the objectives of their stakeholders (Crilly, Hansen and Zollo, 2016).
Feeling- In conducting the research, I feel the all these three organisation are totally
different from each other as all are working for satisfying their own stakeholder. I also feel the
importance of key stakeholder within the business.
Evaluation- In the conducting the study in the research, it was identified that the good
thing about the private organisation is that they think for the quality of products and services. On
the other hand, public organisation is also working for the satisfying the needs and expectation of
customers. These are the best point of these organisations (Slack and Brandon-Jones, 2018). I
have also learned shareholder mapping of each types of organisation.
Analysis- It was identified that private and public both the organisation are working with
the goal of raising the profit and sales. On the other hand, Voluntary organisation is only the
organisation that have main motive of public welfare. It is also identified that customer are key
stakeholder of all types of organisation.
Action Plan- In order to make the organisation more successful, I would advise them to
put more efforts on maximising the satisfaction of customers (Schwartz, 2017).
CONCLUSION
The above report concluded that key business objectives and organisations meet the
objectives of their stakeholders. Further, the purpose, scope, competitive analyse and shareholder
mapping was also done for each and every organisation. At the end, reflection was also included
with the use of Gibb's model.
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REFERENCES
Books and Journals:
Bendell, J., 2017. Talking for change? Reflections on effective stakeholder dialogue.
In Unfolding Stakeholder Thinking 2 (pp. 53-69). Routledge.
Carroll, A. and Buchholtz, A., 2014. Business and society: Ethics, sustainability, and
stakeholder management. Nelson Education.
Crilly, D., Hansen, M. and Zollo, M., 2016. The grammar of decoupling: A cognitive-linguistic
perspective on firms’ sustainability claims and stakeholders’ interpretation. Academy of
Management Journal, 59(2), pp.705-729.
Dees, J.G., 2017. 1 The Meaning of Social Entrepreneurship. In Case Studies in Social
Entrepreneurship and Sustainability(pp. 34-42). Routledge.
Gitman, L.J., Juchau, R. and Flanagan, J., 2015. Principles of managerial finance. Pearson
Higher Education AU.
Grayson, D. and Hodges, A., 2017. Corporate social opportunity!: Seven steps to make
corporate social responsibility work for your business. Routledge.
Kerzner, H., 2018. Project management best practices: Achieving global excellence. John Wiley
& Sons.
Maylor, H., Blackmon, K. and Huemann, M., 2016. Researching business and management.
Macmillan International Higher Education.
Posavac, E.J., 2015. Program evaluation: Methods and case studies. Routledge.
Rosemann, M. and vom Brocke, J., 2015. The six core elements of business process
management. In Handbook on business process management 1 (pp. 105-122). Springer,
Berlin, Heidelberg.
Schaltegger, S. and Burritt, R., 2017. Contemporary environmental accounting: issues, concepts
and practice. Routledge.
Schwartz, M.S., 2017. Corporate social responsibility. Routledge.
Sekaran, U. and Bougie, R., 2016. Research methods for business: A skill building approach.
John Wiley & Sons.
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